SitesGPT Review: Is This AI Website Builder Worth Your Time?

SitesGPT is an AI-powered website builder that promises to create a professional site in under 60 seconds. You answer a few questions about your business, and the AI generates pages, copy, images, and layouts automatically. No coding required.

But here's what you really want to know: Is it any good? Can it replace traditional website builders like Squarespace or Wix? Let's break it down.

What Is SitesGPT?

SitesGPT is an AI website builder founded in 2023 that uses large language models to generate complete websites from simple prompts. The platform asks you basic questions about your business-name, industry, tone-and then builds out a multi-page site with content, images, and a contact form.

The whole process takes minutes, not hours or days. You can then customize the result using a drag-and-drop editor, though the editing capabilities are more limited compared to established builders.

The platform positions itself as a solution for people who need a web presence fast but don't have design skills, technical knowledge, or the budget for an agency. In the rapidly expanding AI website builder market, SitesGPT competes primarily on speed and simplicity rather than advanced features.

How SitesGPT Works

Using SitesGPT is straightforward. You start by entering basic information about your business through a conversational interface. The AI asks about your company name, industry type, preferred tone of voice, and what pages you need. Based on your answers, the platform generates a complete website structure.

The AI handles multiple aspects automatically: it writes headlines and body copy, selects appropriate stock images, creates a color palette that matches your industry, arranges content sections for readability, and ensures the design is mobile-responsive. The entire generation process typically completes in under two minutes.

Once your site is generated, you can make changes using the built-in editor. You can swap images, edit text directly on the page, reorder sections with drag-and-drop functionality, and adjust colors and fonts. The editor is deliberately simple-it won't overwhelm beginners, but advanced users may find it limiting.

SitesGPT Pricing

SitesGPT keeps pricing simple with two tiers:

Free Plan ($0/month)

Plus Plan ($10/month)

The free plan lets you test the platform without any commitment. If you want to connect your own domain and unlock more pages, you'll need the $10/month Plus plan-which is genuinely affordable compared to most website builders.

For context, Wix starts around $17/month, Squarespace begins at $16/month, and even budget options like Hostinger's AI builder start at $2.24/month but require annual commitments. SitesGPT's pricing sits in the middle ground-not the absolute cheapest, but competitive for what you get.

What SitesGPT Does Well

Speed Is Unmatched

This is SitesGPT's killer feature. You can go from nothing to a published, mobile-responsive website in literal minutes. The AI generates headlines, writes copy, selects stock imagery, and arranges sections for readability. If you need a web presence fast-for a new business, portfolio, or side project-this speed is valuable.

In comparison testing, SitesGPT generates initial designs faster than most competitors. While platforms like Wix and Squarespace also offer AI features, their setup processes typically involve more steps and decisions. SitesGPT optimizes for getting something live immediately.

Zero Technical Knowledge Required

The entire builder is designed for non-technical users. You answer prompts, and the AI handles everything. No HTML, CSS, or JavaScript required. The drag-and-drop editor lets you make adjustments without threatening the site's layout.

This accessibility makes SitesGPT particularly valuable for small business owners, freelancers, and non-profits who don't have dedicated technical staff. You're not expected to understand web hosting, DNS settings, or responsive design principles-the platform handles these automatically.

True Free Tier

Unlike many "free" builders that hide essential features behind paywalls, SitesGPT's free plan actually lets you publish a working website. Yes, it's on their subdomain, but you can test whether the platform works for you before spending anything.

Many competitors offer free trials rather than genuinely free plans, or they limit free plans so severely that they're unusable for real projects. SitesGPT's approach reduces financial risk, making it easier to experiment and validate whether AI website generation fits your needs.

Mobile Optimization Built-In

Every site generated by SitesGPT is automatically responsive. Fonts, buttons, and galleries resize for different screen sizes. This is table stakes for modern websites, but it's worth noting that you don't have to fiddle with mobile settings manually.

With mobile traffic accounting for over 60% of web visits globally, responsive design isn't optional. SitesGPT handles this complexity behind the scenes, ensuring your site looks professional on smartphones and tablets without requiring separate mobile editing.

Affordable Paid Tier

At $10/month for the Plus plan with a free domain included, SitesGPT undercuts most competitors. Compare this to Squarespace starting around $16/month or Wix at $17/month (see our Squarespace pricing breakdown for details).

The inclusion of a free custom domain in the Plus plan adds value-most competitors charge separately for domains or only include them with annual plans. For budget-conscious users, this pricing structure makes professional web presence more accessible.

Clean, Modern Design Output

The AI generates sites that follow current design trends. You get clean layouts, sensible color palettes, logical information hierarchy, and professional typography. While the designs aren't revolutionary, they're solid and appropriate for most small business needs.

The aesthetic quality matters because it affects credibility. A well-designed site signals professionalism, while a dated or poorly designed site can drive visitors away. SitesGPT's AI-generated designs clear this credibility threshold for most industries.

Where SitesGPT Falls Short

Limited Customization

This is the biggest trade-off. If you're happy with a "good" design generated by AI and only need small adjustments, SitesGPT works well. But if you want pixel-perfect control, bespoke animations, advanced layout grids, or complex interactions-look elsewhere. You won't get the design flexibility of tools like Webflow, Framer, or even Squarespace's more advanced templates.

Power users and designers will find the editor restrictive. You can't access the underlying code, customize CSS, or implement advanced JavaScript interactions. The platform prioritizes ease of use over flexibility, which suits its target audience but frustrates users who need more control.

E-commerce Is Basic

SitesGPT supports some e-commerce features, including integrations with platforms like Shopify or BigCommerce. But it's not a Shopify replacement. If you're building a serious online store with inventory management, payment processing, and order fulfillment, you need a dedicated e-commerce platform (check our Squarespace vs Shopify comparison).

The e-commerce limitations mean SitesGPT works for showcasing products or services, but not for running a full-scale online retail operation. You can add buy buttons or link to external storefronts, but native selling capabilities remain limited compared to dedicated platforms.

Enterprise Features Are Still Maturing

User reviews indicate that customer support and enterprise-grade features are still developing. The platform's long-term uptime, backup policies, and scaling for major traffic spikes aren't as battle-tested as Hostinger, Wix, or Squarespace. If you're running a marketing campaign that might drive viral traffic, verify the platform can handle it.

As a relatively new platform founded in 2023, SitesGPT doesn't have the track record of competitors who've been in business for over a decade. This means less certainty about long-term reliability, data retention policies, and how the platform handles edge cases or technical problems.

AI-Generated Content Needs Editing

The AI writes starter copy and meta tag suggestions, which helps when you're staring at a blank page. However, auto-generated content still benefits from human editing for uniqueness and accuracy-especially for niche technical pages or content that needs to rank well in search.

AI-generated content can sound generic and may be flagged by search engines as low-quality if left unedited. For best SEO results, treat the AI output as a first draft that needs refinement. Add specific details about your business, inject personality, and ensure accuracy before publishing.

Smaller Integration Ecosystem

Product pages mention basic integrations, but the ecosystem and marketplace are much smaller than established builders. You won't find the thousands of apps and plugins available on WordPress or Wix.

This limitation matters if you need to connect your website to CRM systems, email marketing platforms, analytics tools, or other business software. While SitesGPT covers basic needs, specialized functionality often requires manual workarounds or isn't available at all.

Limited SEO Control

SitesGPT handles basic SEO-meta titles, descriptions, and mobile-friendliness-but advanced SEO capabilities are limited. You won't get granular control over schema markup, canonical tags, advanced page speed optimization, or detailed technical SEO settings that platforms like Webflow or WordPress provide.

For businesses in competitive markets where SEO performance makes the difference between success and failure, these limitations matter. SitesGPT works for basic local SEO or situations where you're not competing heavily for organic traffic, but serious SEO campaigns may require more robust tools.

Who Should Use SitesGPT?

SitesGPT is ideal for:

Skip SitesGPT if:

SitesGPT vs Alternatives

How does SitesGPT stack up against traditional website builders?

SitesGPT vs Squarespace

Squarespace offers far more design control, better templates, and more robust e-commerce. It's also more expensive starting at $16/month. Choose Squarespace if design quality matters; choose SitesGPT if speed and simplicity matter more. See our full Squarespace review for details.

Squarespace's templates are professionally designed and highly customizable, but require more time investment to set up properly. SitesGPT generates something usable in minutes but with less polish. The choice depends on whether you're optimizing for time or quality.

SitesGPT vs Wix

Wix has a larger app marketplace, more template options, and stronger e-commerce capabilities. But it's also more complex to use. SitesGPT wins on simplicity and speed; Wix wins on flexibility and features. Our Squarespace vs Wix comparison covers both platforms in depth.

Wix's AI website builder is more sophisticated than SitesGPT's, offering features like AI-powered content generation, image editing, and SEO guidance. However, the Wix interface has a steeper learning curve, and pricing is higher. SitesGPT is simpler but more limited.

SitesGPT vs Hostinger AI Builder

Hostinger's AI website builder starts at just $2.24/month with hosting included, making it the budget option. However, it requires annual commitments for the best pricing, while SitesGPT offers month-to-month plans. Hostinger provides more hosting resources, while SitesGPT focuses on simplicity.

Both platforms target similar audiences-users who want quick, affordable websites without technical complexity. Hostinger edges ahead on price for annual plans, while SitesGPT's month-to-month flexibility appeals to users testing ideas before committing long-term.

SitesGPT vs Other AI Website Builders

The AI website builder space is crowded. Competitors like B12, Hostinger's AI builder, Weblium, and Zarla all make similar promises. SitesGPT differentiates with its true free tier and dead-simple onboarding. If you want more features at scale, B12 offers built-in client tools like scheduling and invoicing-but at higher price points.

Newer AI-first builders like Durable and 10Web also compete in this space. Durable offers similar simplicity at $12/month, while 10Web focuses on WordPress users with AI enhancement. The market is rapidly evolving, with new entrants constantly emerging.

Important Note: SitesGPT vs SiteGPT

Don't confuse SitesGPT (the website builder at sitesgpt.com) with SiteGPT (the AI chatbot builder at sitegpt.ai). These are completely different products from different companies:

The names are confusingly similar, so make sure you're looking at the right product. SiteGPT focuses on creating AI-powered chatbots trained on your website content to handle customer support questions, while SitesGPT builds entire websites from scratch using AI.

Real-World Use Cases

Understanding how SitesGPT performs in practical scenarios helps determine if it's right for your needs. Here are common use cases and how the platform handles them:

Freelance Portfolio: Excellent fit. You can showcase work samples, add an about page, and include contact information in minutes. The AI-generated design looks professional enough to send to potential clients immediately.

Local Service Business: Good fit. Generate pages for services offered, add contact forms, and include location information quickly. The basic SEO helps with local search visibility, though you may want to optimize further.

E-commerce Store: Poor fit. While you can display products and link to external payment processors, SitesGPT lacks the inventory management, checkout flow, and order processing features needed for serious online retail.

Content-Heavy Blog: Moderate fit. The platform handles blog functionality, but if you're planning hundreds of posts with complex categorization and SEO optimization, traditional CMS platforms like WordPress offer more control.

Agency or Multi-Client Use: Limited fit. The platform doesn't offer white-label options or agency-specific features like client management dashboards. If you're building sites for multiple clients, you'll need separate accounts for each.

Tips for Getting the Most from SitesGPT

If you decide to use SitesGPT, these strategies maximize your results:

Be specific in your prompts: The more detail you provide about your business, target audience, and goals, the better the AI's output. Generic inputs produce generic sites.

Edit AI-generated copy immediately: Use the generated content as a starting point, but personalize it with specific details about your business. Replace generic phrases with your unique value propositions.

Add your own images when possible: While stock photos work in a pinch, original photography makes your site feel more authentic and trustworthy.

Test on mobile devices: Even though SitesGPT generates responsive designs, always verify how your site looks on actual phones and tablets before launching.

Start with the free plan: There's no reason to pay until you've confirmed the platform meets your needs. Build your site on the free tier, then upgrade when you're ready to add a custom domain.

The Bottom Line

SitesGPT delivers on its core promise: get a professional-looking website online extremely quickly and for free. The AI generates something usable in seconds, and the $10/month Plus plan is genuinely affordable.

But "usable" isn't the same as "great." If you care about design, need e-commerce, or want deep customization, SitesGPT probably isn't your long-term solution. It's a rapid deployment tool, not a full-featured website platform.

Use SitesGPT when: You need something live TODAY and can refine it later-or when a simple web presence is all you need.

Choose a traditional builder when: You're building something that needs to look exceptional, scale with traffic, or sell products.

The platform's biggest strength is removing barriers to getting started. If perfectionism or technical complexity has kept you from launching a website, SitesGPT eliminates those excuses. You can have something live in minutes and improve it iteratively.

However, businesses with serious growth ambitions will likely outgrow SitesGPT's capabilities. Think of it as a starting point rather than a permanent solution-great for testing ideas, launching quickly, or maintaining simple web presences, but not robust enough for complex business needs.

If you're weighing your options, check out our guide to website builders for small business or compare Squarespace alternatives to see the full landscape. For businesses ready to invest in more comprehensive tools, explore our recommendations for Squarespace or other established platforms that offer greater long-term scalability.