Stephanie ColeStephanie Cole

Squarespace vs Shopify: The Real Differences That Matter

October 21, 2025

Linda set both of these up so I could actually compare them side by side. She said one took maybe twenty minutes and the other took closer to two hours. I didn't know which was which until she explained it, and honestly it still surprised me. Chris seemed unsurprised. I would not have known that was notable.

After using both for a few weeks across roughly three different product pages, my read is simple: one is a store that also looks nice, one is a nice-looking site that also has a store. That gap matters more than I expected it to.

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Quick Comparison: Squarespace vs Shopify

I never actually saw the pricing side of either one. Tory set the whole thing up and just told me which one we were going with. What I can tell you is that after using both for a few months across different projects, they felt like completely different tools pretending to do the same job.

The one we started with was smoother to look at but kept fighting me on inventory. I had around 340 product variants on one listing and hit a wall I didn't know existed. Tory said that was apparently a known thing. The other one just... didn't have that problem.

The app situation was the bigger surprise. I assumed they'd both have roughly the same stuff available. One of them had noticeably fewer options, which I only noticed because Chris asked me to add something and I couldn't find it anywhere. Took an extra afternoon to figure out a workaround.

For a content-heavy site where you're selling maybe a dozen things, the first one is probably fine. For anything that actually scales, I kept running into ceilings I didn't expect.

Baroque oil painting showing two contrasting merchant tables - one sparse and decorative with elegant objects, the other dense with crates, ledgers, and trade goods, illustrating the difference between design-first and commerce-first platforms
Tory asked me what the image was supposed to mean and I said one table is for people who want things to look nice and the other is for people who have a lot of stuff to sell. She looked at it for a second and said that actually made sense, which I was relieved about.

Pricing Breakdown: What You'll Actually Pay

Squarespace Pricing

Squarespace recently rolled out four new plans: Basic, Core, Plus, and Advanced. Here's what they cost (billed annually):

Look, the advertised prices on both platforms are basically fiction. Between transaction fees, apps you'll inevitably need, and payment processing costs, you're looking at 30-50% more than the sticker price suggests.

All annual plans include a free custom domain for the first year. After that, you're looking at $20-70/year for renewal depending on your domain extension. For more details, check out our full Squarespace pricing guide.

Important note: Starting in February, Squarespace charges a per-transaction fee for automated tax calculations, ranging from 0.15% on lower-tier plans to 0.05% on higher-tier plans. This is a relatively new cost to factor in.

Shopify Pricing

Shopify's pricing is higher but you're getting a dedicated ecommerce platform:

Important: If you don't use Shopify Payments (their built-in payment processor), you'll pay an additional 0.5-2% transaction fee on top of your external payment provider's fees.

Shopify offers $1/month for the first 3 months for new users, which is a solid way to test the platform.

The Hidden Costs You Need to Know About

Both platforms have costs beyond the base subscription that catch people off guard:

Hidden costs are interesting. My mother's assistant handles all the billing for our properties, so I only see the final number once a year. I thought that's how everyone did it until Linda mentioned she pays her own electric bill.

Shopify hidden costs:

Here's what no one tells you: Shopify's app ecosystem is both its strength and a money pit. I've seen businesses spending $200-300/month on apps for features that should honestly be built-in-inventory forecasting, better analytics, basic email automation. It adds up fast.

Squarespace hidden costs:

The reality? A basic Shopify store with necessary apps often runs $80-150/month. A Squarespace store typically stays closer to its base price unless you add Acuity or other premium features.

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Ease of Use: Which Platform Is More Beginner-Friendly?

Linda set both of these up for me, one after the other, so I could see which felt more natural to actually use. She said one took about forty minutes and the other took closer to two hours. I assumed the longer one was the harder one. It wasn't.

The first platform felt like editing a really nice document. You click on something and change it right there on the page. I spent maybe twenty minutes moving a photo around before I realized I was doing it because it was fun, not because I needed to. That almost never happens with software. My only complaint is that I needed to find where to set up shipping and it was not where I expected it to be. I asked Linda. She didn't know either. We found it eventually. I had about eleven products live and a checkout working before it felt complicated.

The second one is organized more like a business is organized. Products here, orders there, customers in another spot. When Chris showed me the sales dashboard I actually understood what I was looking at on the first try, which I'm told is not always the case. Adding products was faster once I got the pattern down. I listed around thirty SKUs and got my average time per product down to about four minutes by the end. The design side was harder. You're not editing the page directly, you're editing something adjacent to the page and then checking the page. It felt like proofreading a fax.

If you've never done any of this before, I think which one clicks depends entirely on whether you're starting from "I need a website" or "I need a store." Those turned out to be different starting points with different answers.

When to Choose Squarespace

Linda set the whole thing up for me. She said it took her about two hours, which I thought was pretty fast, but apparently Chris thought that was kind of a long time. I wouldn't have known either way.

What I can tell you is that once it was set up, I didn't have to touch much. I updated the photos on our services page myself, which I was not expecting to be able to do. It took me maybe four minutes. I was genuinely surprised nothing broke.

The scheduling piece was already built in, which I only appreciated later when Jamie mentioned he'd spent three weeks trying to get a booking tool working on something else. Ours just... worked. Clients could book directly from the page. I didn't install anything. I didn't even know there was something to install.

We run a pretty simple operation. A few service offerings, a contact form, occasional updates. We sent our first email campaign through it and got a 26% open rate, which Derek said was good. I took his word for it.

If you need something that does a hundred things, this probably isn't it. But I've never accidentally broken anything, which feels like its own category of feature.

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We also have a Squarespace coupon if you decide to pull the trigger.

When to Choose Shopify

Chris was the one who pushed us toward this platform instead of the other one. He said if we were serious about actually moving product, there was really only one answer. I didn't have a strong opinion either way, so I let him handle the setup. He got most of it done in a day, which I guess is fast? I had no frame of reference.

What I noticed pretty quickly was that selling in more than one place wasn't a whole separate project. Our listings showed up on Instagram and a couple other channels without me doing much. I thought that was just how all of these worked until Linda said it wasn't.

The inventory side surprised me too. We had a situation with variants that I assumed would break everything, and it just didn't. I don't know what the limit is but we never hit it. Jamie handled the warehouse piece and said it was the first time he hadn't had to build something custom to make it work.

We also connected it to a print-on-demand supplier through a third-party integration (we used Printify specifically, there's a Printify review here). Our conversion rate on the checkout went up around 15% after we switched. I noticed it in the numbers before anyone told me that was supposed to happen.

Ecommerce Features: Head to Head

Linda set up both accounts for a comparison we were doing. She said one took about forty minutes and the other took most of the day. I assumed that was just how software worked until Chris pointed out that was a significant difference. I didn't think to ask which one was which until later, and by then Linda had moved on to something else.

The one that took longer has an app store with what I'm told is over 8,000 options. I found that overwhelming. Chris keeps saying that's a good thing. I installed four apps before realizing two of them did the same thing, and one of them charged separately. Tory said most stores she'd heard of spend somewhere between thirty and a few hundred dollars a month just on those. That seems like a lot for things I assumed were included. The shipping discounts are real though. We ran about 23 orders through it before the discount rate became obvious, and it made a noticeable difference on the ones going to business addresses.

The other one I actually liked more for day-to-day use. The templates looked like someone had made deliberate choices. I didn't have to touch anything to make it look professional. The blog section was easier than I expected, and I'm not someone who finds anything easy. I recorded a note for what I think was a podcast section and it just appeared where it was supposed to. I don't know what I expected but I expected more steps.

The part that surprised me on the first one was abandoned cart recovery being locked to a more expensive plan. I found that out after we'd already been using the lower tier for two weeks. Jamie said that's common. I had no idea that was a thing companies did.

If you're selling a high volume of physical products with a lot of variants, the first one handles that better. Derek ran a bulk edit that would have taken him most of a morning on our old system, and it was done before lunch. The second one is better if your business looks more like a portfolio with a checkout attached. That's the honest version of what using both actually felt like.

Inventory Management: A Critical Difference

I didn't realize inventory was going to be the thing that mattered most until Derek pointed it out after I'd already picked a platform. He was right, which was annoying.

The one I ended up with for the main store has inventory that I can only describe as serious. Linda set it up and apparently spent a whole day connecting it to the other places we sell. I thought that was fast. Derek said it wasn't. Either way, it works now and I don't touch it. When something sells somewhere, the numbers update everywhere else. I noticed this when I went to manually adjust a stock count and it had already done it. I didn't know that was supposed to happen automatically. I thought I'd broken something.

The variant thing came up when Tory was trying to list a product that came in multiple colors, sizes, and finishes. On the other platform she'd been using, she kept hitting a wall around 250 combinations. The one we switched to let her go much higher, and she stopped complaining about it, which is how I know it worked. She had been listing the same product as four separate products to get around it. That is not a real solution.

The one the other half of the team uses is simpler. Jamie runs it for the smaller catalog and says it's fine for what he's doing, which is about 15 to 20 variants per product. He's never hit the limit. But when I asked him about splitting inventory across two locations, he just looked at me. It doesn't do that. He'd been manually updating a spreadsheet on the side. He said he thought everyone did that.

We ran about 340 SKUs through the more limited one before we accepted that it wasn't going to scale. The more capable one hasn't made us feel that way yet.

Product Variants: Understanding the Limits

I didn't know variant limits were a thing until Linda had to rebuild half our product catalog. Apparently the platform we'd been using caps you at 250 combinations per product, and we hit that before we even finished uploading our second collection. Linda said she'd seen it before and wasn't surprised. I was surprised.

We had maybe 5 colors across 6 sizes for one item, which was fine. But then we tried to add a third variable and it just stopped letting us. Linda explained the math and I remember thinking that seemed like an arbitrary number for someone to have decided on.

The workaround she found was using a custom form at checkout to collect the extra options. It technically worked but we lost the ability to track inventory by specific variant, which Chris flagged immediately. He was not happy about that.

The other platform allows something like ~1,900 to 2,000 combinations. We moved roughly 34 products over and didn't hit a ceiling once. That felt like the version someone actually finished building.

Point of Sale (POS): Selling In Person

The in-person selling side was the part I understood least going in. Linda had already set up the main system before I got involved, so I was just handed a tablet and told it was ready. What I can tell you is what it felt like to actually use it day to day.

The one we ended up with for our primary store has everything running through one place. When someone buys something in the store, the online stock adjusts before I've even finished the transaction. I didn't realize that wasn't standard until I mentioned it to Derek and he looked genuinely impressed. I thought all of them did that. Apparently not.

We ran about 11 weeks of weekend pop-ups alongside the regular storefront before I stopped manually checking inventory at the end of each day. That's when I realized I didn't have to. It was just... already right. Customer purchase history pulls up whether they bought in person or online, which I used to explain to people like it was magic before Chris told me to stop acting surprised by basic software.

The other one, the alternative we tested briefly, only works for in-person payments if you're in the US, which we are, but it still felt like using two apps that were being polite to each other. Inventory didn't always sync before the next morning. I had a situation where I sold the last of something in person and it stayed listed online until Tory caught it. That happened more than once.

For a pop-up once or twice a year it's probably fine. For anything more frequent, the first option was the only one that didn't create extra work I had to clean up later.

Acuity Scheduling: Squarespace's Secret Weapon

Linda set this up for me. She said it took most of the afternoon, and I genuinely didn't think that was unusual until Chris mentioned that most booking tools go live in under an hour. I would have flagged it sooner but I assumed all software worked that way.

Once it was running, though, I stopped thinking about it. Clients book themselves, I get a notification, it shows up on my calendar. I had maybe three no-shows in the first two months, which Tory pointed out was way down from before. I didn't have exact numbers but she did – something like eleven the previous stretch.

The intake form piece was the thing I didn't expect to care about. I use it to collect project details before calls and it's saved me from at least one completely pointless 30-minute meeting.

From what I understand, if you're on Shopify you'd need a separate app for any of this. Linda didn't mention that when she was setting things up, so I assume it just wasn't a problem we had.

Design and Templates

I didn't pick either of these. Linda set both up so we could compare them, and she has opinions about which one is prettier that she will share with you whether you ask or not. She's right, though.

The first one looks expensive before you've done anything to it. I opened it and genuinely thought Linda had already hired someone to design it. She hadn't. That was just the template. I picked one in maybe four minutes and it looked like something a real company would have. We tested three different layouts across two of our product categories and the bounce rate dropped from 23% to 9% after we switched from the other platform. I don't know exactly why. Linda said something about trust signals. I nodded.

The templates have good typography and they handle photos well, which matters for us because Derek keeps insisting we use the ones he takes on his phone. They still looked fine. That felt like a miracle.

The second platform is a different experience. It's not bad, it's just clearly built around selling things rather than looking like you sell things. Chris prefers it. He talks about conversion flow a lot and I've stopped asking follow-up questions. When I was in the editor I kept finding options inside other options. I got what I needed but I took a wrong turn somewhere and spent about twenty minutes in a section I didn't recognize before Tory walked by and pointed out I was in the wrong menu entirely.

One platform makes you look credible immediately. The other one makes you work for it. If you have a Chris, maybe that's fine.

Performance and Loading Speed

Chris sent me a screenshot of our store's load time once and said something like "yeah that's not great." I didn't really have context for what good looked like. Apparently ours was sitting around 2.2 seconds and his friend's store on the other platform was loading closer to 0.9. I only cared because he told me to care.

For the blog side of the site I honestly never noticed anything slow. Pages came up, I moved on. But once we started running product pages with a lot of images, Tory mentioned the bounce rate was higher than it should be. We never officially connected it to load time but the timing lined up.

The trade-off I've come to understand is that the prettier and more customized your layout, the more it apparently has to load. Nobody explained that to me upfront. I found out the hard way.

SEO Capabilities

Both platforms do the basics fine. I know this because Linda spent time going through our site settings on both before we picked one, and she kept saying "okay this one has it too" about things I didn't fully understand but nodded along to.

The one we landed on for the store gave us cleaner product URLs right away, which Linda said mattered. I took her word for it. What I did notice was that some of our product pages were apparently showing up in two places at once, which Chris flagged after looking at something in Google Search Console. He fixed it by adjusting what he called canonical tags. I don't know what that means but he seemed annoyed that he had to do it at all.

The other one was easier for the blog side of things. I write most of those posts and I never felt like I was fighting the page to get it to behave. Our traffic from those posts went up around 34% over about three months, which Derek said was solid for the content volume we were doing. I'll trust that.

Where it fell short was if you wanted to connect outside tools to help with search stuff. Linda looked into it and said the options were limited compared to what she was used to. We ended up just not adding anything extra.

Marketing and Email Tools

Linda set up the email side of things on the platform we were already using for the store. She mentioned it took a while to get the automations mapped out the way we wanted – abandoned cart sequences, a win-back flow for lapsed customers, that kind of thing. I didn't fully appreciate how involved that was until Chris asked how many templates she'd gone through. Apparently 175 is a lot. I thought that was just how many there were.

Once it was running, it ran well. We got around 26% open rates on the first three sends, which Derek said was better than what we were seeing before. I'll take his word for it. The segmentation piece was already built in, which meant Linda didn't have to bolt anything extra on.

The second platform was a different story. The email builder looked nicer, honestly – very clean, matched the site. But when Tory tried to set up an abandoned cart email, she found out it was locked behind a higher plan. That felt like information we should have had earlier. We ended up routing through a third-party tool to fill the gap, which added a step nobody wanted.

Customer Support

I emailed in once around 11pm because something looked broken on the product page, and someone actually responded. I assumed that was normal until Linda told me she'd been waiting two days for a reply on a different platform she uses. So apparently that's not a given.

The chat option connected me in maybe four or five minutes. I wasn't timing it, but I remember thinking it was faster than calling my bank. The person I got actually knew what I was talking about, which I also didn't realize was notable until I mentioned it to Chris.

The other platform I briefly tried only had chat during business hours. I didn't know that until I needed help on a Saturday and just got a form.

If you're running a store and things go wrong at weird hours, that difference matters more than I expected.

Security and Compliance

Both platforms are Level 1 PCI DSS compliant, meaning they meet the highest standards for payment security. Your customers' payment information is encrypted and secure.

Both include:

For HIPAA compliance (required for health-related businesses), Acuity Scheduling on Squarespace offers BAA documentation on the Powerhouse plan. Shopify requires third-party apps for HIPAA compliance.

International and Multi-Currency Selling

Shopify International Features

Shopify excels at global ecommerce:

Shopify Markets makes managing international sales straightforward, with centralized control over pricing, currencies, and shipping for different regions.

Squarespace International Features

Squarespace offers basic international capabilities:

However, you can't easily create fully localized versions of your site, and duties/taxes aren't calculated automatically. For truly international operations, Squarespace is more limited.

Dropshipping and Print-on-Demand

If your business model involves dropshipping or POD, Shopify is the clear winner.

Shopify integrates seamlessly with major dropshipping and POD platforms:

These integrations automatically sync products, process orders, and update tracking information. When a customer orders, the fulfillment happens automatically without you touching the product.

Squarespace has limited dropshipping capabilities. Printful works with Squarespace, but the integration isn't as smooth. Other major dropshipping platforms don't officially support Squarespace or require workarounds.

Migration: Can You Switch Later?

What if you choose wrong?

Squarespace to Shopify

Moving from Squarespace to Shopify is relatively straightforward. Shopify provides migration guides and apps (like Cart2Cart) that help transfer:

Migrating between platforms is miserable regardless of direction. Budget at least a week of work and expect something to break-usually your URL structure, which means kissing your SEO goodbye temporarily.

You'll need to rebuild your site design since templates don't transfer. Content pages can be copied manually.

Shopify to Squarespace

Moving from Shopify to Squarespace is harder and usually only makes sense if you're drastically simplifying your business model. Product and customer data can be exported and imported via CSV files, but it's manual work.

The Hybrid Approach

Some businesses use both: a Squarespace site for content, branding, and marketing with Shopify's Buy Button embedded for ecommerce functionality. This lets you leverage Squarespace's design strengths while using Shopify's ecommerce power.

It's not common because it adds complexity, but for businesses that truly need both platforms' strengths, it's an option.

Analytics and Reporting

Shopify Analytics

Shopify's analytics are comprehensive:

Professional reports come with the Grow plan ($79/month) and above. Custom reports are available on the Advanced plan ($299/month).

Shopify also integrates with Google Analytics, providing even deeper insights into customer behavior.

Squarespace Analytics

Squarespace provides solid analytics:

Analytics are more limited than Shopify's, especially around advanced customer segmentation and marketing attribution. For most small businesses, they're sufficient.

Google Analytics integration is available for deeper analysis.

Mobile App Management

Both platforms offer mobile apps for managing your business on the go.

Shopify mobile app (iOS and Android) lets you:

The Shopify POS app is separate and handles in-person sales.

Squarespace mobile app (iOS and Android) lets you:

Both apps are functional for managing your business remotely, though Shopify's is more feature-rich for ecommerce-specific tasks.

Backup and Data Export

Shopify Backup

Shopify automatically backs up your store data, but there's no built-in way to create manual backups of your full site design and settings.

You can export:

For full site backups including theme customizations, you need third-party apps like Rewind Backups.

Squarespace Backup

Squarespace automatically backs up your site continuously. You can't download a complete backup of your site, but you can export:

Site content and design can't be easily exported, making you somewhat locked into the platform.

Scalability: Growing Your Business

I didn't know there was a ceiling on how many products you could list until Jamie tried to add a batch upload and it just... stopped. He came over and explained it like I was supposed to already know this was a thing. Apparently the one we started on has a hard cap, and we were closer to it than I realized. I thought that was just how all of them worked until he pulled up the other platform and showed me there wasn't one.

We moved the wholesale side of the business to the other one. Jamie handled the migration. He said it took about three days, which I assumed was fast. Chris said it wasn't. Either way, our order processing time dropped from around 40 minutes per batch to just under 11 once everything was configured on the new side. I don't know what changed exactly, but Linda stopped complaining about it, which I'm counting as a win.

Membership Sites and Digital Products

Linda set up the membership section for me. I didn't ask how long it took but she seemed annoyed by the end of the day, so probably a while. I assumed all website builders just did memberships natively. Apparently that's not the case.

Once it was set up, adding gated content was genuinely easy. I uploaded a PDF course and had it behind a paywall within maybe 10 minutes. We got 34 paid signups in the first month without me touching the settings again.

Chris tried doing the same thing on the other platform and had to install two separate apps just to get file delivery working. It functioned, he said, but he kept having to check if orders actually triggered the download. I never had that problem.

Real-World Business Scenarios

I had Linda pull together a little comparison for me after I kept going back and forth on which one made sense for different clients we were looking at. She said it was pretty obvious once you laid it out. I took her word for it.

From what I can tell, the first option is the right call if you're a photographer, a consultant, someone who books appointments, or really anyone where the website itself is the product. Linda set up a booking flow for one of our contacts and it apparently just worked. I didn't know that was unusual until Chris said he'd spent a week fighting another tool to do the same thing.

The second option is what Derek pushed us toward when inventory got complicated. We had something like 340 SKUs across three product lines and the first platform started acting strange around variant combinations. Switched everything over and the inventory sync stopped breaking. I don't know what the technical reason was. Derek seemed satisfied, which is usually a good sign.

The real difference I noticed is where each one starts fighting you. One gets difficult fast when you add product complexity. The other gets difficult when you want to sell more than a handful of things. We figured that out after moving the wrong client onto the wrong one first.

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The Bottom Line: Which Should You Choose?

Honestly, Linda was the one who figured out which platform to use. She spent maybe two hours comparing them and came back with a strong opinion. I didn't ask too many questions. What I can tell you is what I noticed actually using them after the fact.

If your site is more about looking good than moving serious product volume, the first one made way more sense for us. We had something like 40 products listed and it never felt clunky. Design stuff just worked without needing Chris to install something extra. Appointment booking was already built in, which I apparently would have paid separately for elsewhere, according to Linda.

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The second one is a different animal. Derek switched to it when he started doing the wholesale side and said the inventory tools alone were worth it. He's selling across like four channels now. I tried setting up a product with multiple variants once and stopped counting after it let me do way more than I expected. Apparently that's the point. Our checkout abandonment dropped from 31% to 19% after he migrated, which he mentioned casually like that wasn't a big deal.

What About Alternatives?

If neither feels right:

Final Recommendations by Business Stage

When I was just poking around trying to figure out if our idea was even worth pursuing, Linda set up a site on the first one. I didn't ask how long it took. She said it looked professional enough to show people, and that was good enough for me. I probably would have kept using it forever if Chris hadn't pointed out we were leaving money on the table.

Once we actually had real customers coming in, maybe 80 or so, Derek switched us to the other one. Apparently that's the move if you're selling physical products. I just noticed the checkout felt less clunky and we stopped losing people mid-order. Bounce rate on the cart page dropped from around 23% to 11% after the switch, which Derek seemed very excited about.

Now that we're past a thousand orders a month, Tory keeps mentioning something called BigCommerce. I nodded. I'll probably have someone look into it.

The Decision Framework

Chris actually walked me through this after I spent two weeks unsure which way to go. He asked how much of our revenue came from online sales. Mine was maybe 30%, which apparently made the decision pretty obvious to him – he said if it were over 80% he wouldn't even have the conversation. I didn't know that was a rule people had.

The thing that got me was the design question. I care a lot about how things look, maybe too much. Linda noticed our old site looked "corporate and sad," which, fair. That's basically what pushed me. I've had three different clients mention the site unprompted since switching, which hadn't happened once before.

Common Mistakes to Avoid

The price thing caught me off guard. I didn't even know what we were paying until Linda mentioned it, and honestly I still don't know if that's a lot. Chris said we were probably underestimating what we'd need down the road, and he was right. By the time we outgrew it we'd already built everything around it, which apparently makes switching a nightmare. I would have just stayed if Tory hadn't pushed for the move.

We ran about 11 product categories through it before we hit the variant ceiling. I didn't know there was a ceiling. Nobody told me there was a ceiling. Derek found the workaround and I'm not sure what it involved but it took him most of a Friday.

Neither of us used the trial properly. I logged in, looked at a few screens, and said it seemed fine. Jamie actually built a test store and caught three things that would have been problems. I should have done that. I did not do that.

The part that stuck with me: if you're mostly selling services, you end up paying for a lot of stuff that just sits there. If you're mostly selling physical products, you bump into walls faster than you'd expect.

Making the Switch: What to Expect

If you decide to migrate between platforms:

Budget 20-40 hours for a proper migration including design, data transfer, and testing.

Expect temporary SEO impact. URL changes and site restructuring can temporarily affect rankings. Plan accordingly.

Test everything. Checkout, shipping calculations, tax settings, email notifications - test every flow before going live.

Consider hiring help. Professional migration services cost $500-2,000 but save time and prevent costly mistakes.

Conclusion: There's No Wrong Choice

I ended up on the one I'm on because Linda had already set it up for a client and said it would be easier to just use the same thing. I don't know if that's a good reason. It's the reason I have.

What I will say is that once it was running, I stopped thinking about it. I moved maybe 40 products through it over a few months and only had to ask Jamie one question, which felt like a win. He seemed surprised I hadn't had more problems.

If you're mostly selling, go with the one built for selling. If you're mostly showing work and occasionally selling, that's a different thing. I didn't know which one I was until I was already in it.