White Label App Builder: What Works, What Doesn't, and What It Actually Costs

White label app builders let you create and sell mobile apps under your own brand without writing code. Agencies, consultants, and entrepreneurs use them to offer app development services without hiring developers or building infrastructure from scratch.

The market's grown fast-expected to hit $154.9 billion with a 5.5% CAGR through 2028. More businesses want mobile apps, but custom development costs $50,000 to $200,000+ and takes months. White label platforms fill that gap.

Here's what you need to know before choosing one.

What a White Label App Builder Actually Does

A white label app builder is pre-built software that lets you rebrand and resell mobile apps as your own product. You get drag-and-drop tools, templates, and backend infrastructure without maintaining servers or writing code.

Most platforms offer:

You control pricing, client relationships, and revenue. The platform handles the technical backend, updates, and hosting.

The key difference from custom development: you're licensing technology someone else built and maintains. This means faster deployment (weeks instead of months), predictable costs, and automatic updates-but less flexibility for highly unique features.

How White Label App Builders Actually Work

Understanding the technical architecture helps you evaluate platforms and set client expectations properly.

Most white label solutions operate on multi-tenant architecture or replicable codebases. The core functionality-shopping cart logic for eCommerce apps, GPS tracking for delivery apps, user authentication systems-is maintained centrally by the provider. When you sign up, a distinct instance is created for your brand with your data isolated from other resellers.

Customization happens on two levels:

Basic configuration: Upload your logo, define brand colors, choose fonts, and configure basic settings through a content management system or dashboard. Most platforms handle this through point-and-click interfaces. Changes appear instantly across all client apps you manage.

Advanced customization: Some platforms allow deeper modifications-custom feature additions, UI overhauls, API integrations, or code injections using HTML, CSS, and JavaScript. This moves closer to custom development pricing but still faster than building from scratch.

Publishing follows a standard workflow: You select a provider, submit design assets, configure payment gateways and currencies, and the provider submits apps to Apple App Store and Google Play Store. Most handle this under your developer accounts (which you control) or theirs (simpler but less control). Ongoing maintenance and OS compatibility updates happen automatically.

Top White Label App Builders: Pricing and Features

MobiLoud

MobiLoud converts existing websites into native mobile apps. Different from typical drag-and-drop builders-they fully replicate your website as an app that syncs automatically when you update your site.

Pricing: Custom pricing based on needs. Positioned as premium solution for established businesses.

What's good: All plans fully white-labeled by default. Apps synchronize with your website automatically-update your site, the app updates too. No separate maintenance required. Reuses existing workflows, backend, and branding. Much more customizable than DIY builders. Technical maintenance, updates, and support included. Apps published under your own developer accounts. Great for businesses that already invested in website development and want mobile presence without rebuilding everything.

What sucks: Requires working website to convert. Can't build apps from scratch. May not integrate with all device hardware features. Higher price point than basic builders. Not suitable if you need to create apps without existing web properties.

Best for: Agencies with clients who have established websites, eCommerce stores, or content platforms. Publishers, media companies, and membership sites. Anyone prioritizing consistency between web and mobile experiences.

AppMySite

AppMySite converts websites into native mobile apps. Best for WordPress, WooCommerce, and web-to-app conversions.

Pricing:

What's good: Deep WordPress integration. Unlimited customers on agency plan. Host on your own domain. White-labeled WordPress plugin for clients. No coding required. Real-time sync between website and app. Supports WordPress, WooCommerce, Shopify, and custom web-to-app conversions. White-labeled platform includes your branding on dashboard, emails, and plugins. Agency solution gives independent management of accounts, user subscriptions, and pricing.

What sucks: Requires existing website for most products. Limited customization compared to from-scratch builders. Some users report confusing billing and auto-upgrades without consent. iOS support only starts at Pro tier ($99/month). Slow interface response times. Can't build apps without web presence.

Best for: Agencies with clients who already have WordPress or WooCommerce sites. Design agencies expanding into app development. Media companies wanting mobile versions of content sites. If you need to build apps from scratch, look elsewhere.

Try AppMySite

BuildFire

BuildFire offers more power and flexibility than basic DIY builders, with a plugin marketplace and SDK for custom development.

Pricing:

What's good: 150+ plugins for extended functionality. Developer SDK allows unlimited customization if you have coding skills. Real-time app previewing. Template-based system with modern designs. Resellers control pricing-typical wholesale cost $100/month, resell at $250/month for 60% margins. 33 tutorials for white label partners. Publishing support included. Platform-level support with account management. Good for moderately complex apps. No-code platform designed for agencies and consultants. Handles servers, CDNs, push notification systems automatically.

What sucks: Dated interface compared to newer platforms. Steep pricing compared to competitors. High barrier for smaller agencies. No free tier after trial. Requires quarterly billing. Custom builds from BuildFire start at $5,000. Some design and feature limitations compared to fully custom apps.

Best for: Established agencies with budgets and clients who need advanced features. Digital marketing firms adding mobile to service portfolio. Companies building apps for events, employee communication, content/podcasts, fitness, religious organizations, or workflow automation. Overkill if you're just starting out.

Adalo

Adalo is a no-code platform for building custom mobile and web apps with pixel-perfect design control.

Pricing:

What's good: Actually free version with white label branding. Easy to learn interface. Hundreds of plugins and third-party integrations. Stripe payments on free tier. Nearly unlimited customization with pixel-perfect design freedom. Great for freelancers and SMBs. Dozens of templates to start from. Simple drag-and-drop builder that doesn't sacrifice power. Create ordering apps, social media apps, CRM boards, KPI trackers, and more. No credit card required for free version.

What sucks: Limited to 1 published app on Starter plan. Record and action limits can hit fast with active users. Scalability issues for larger projects. Not ideal for resellers managing multiple client apps on lower tiers. Need to publish to Adalo domain on free plan. Higher tiers required for custom domains and app store publishing.

Best for: Solo entrepreneurs or small teams building one or two apps. Testing app ideas before investing heavily. Freelancers offering app development as side service. Not optimized for agency reseller models managing dozens of client apps.

Appy Pie

Appy Pie is a DIY drag-and-drop builder for local businesses with templates for restaurants, healthcare, events, and more.

Pricing:

What's good: Affordable entry point. Templates for many use cases including eCommerce, healthcare, wedding apps, photo-sharing. Resellers set own pricing with no restrictions. AI-powered features. Supports Android and iOS. Free trial available. Simple interface for technophobes. Presets for brick-and-mortar businesses.

What sucks: White label is an add-on, not included in base pricing. Confusing pricing-users report unexpected costs and upgrade pressure. Free version has very limited functionality. Advanced features locked behind higher tiers. Some reviewers call support slow and unhelpful. Extra fees add up fast. Interface looks dated. Apps can feel generic.

Best for: Brick-and-mortar businesses or agencies serving local clients with simple needs. Restaurants wanting menu and ordering apps. Service businesses needing appointment booking. Watch out for hidden costs and add-on fees that increase total price.

Bubble

Bubble is a powerful no-code platform for web apps with advanced database and workflow capabilities.

Pricing:

What's good: Extremely powerful for complex applications. Great for SaaS, marketplaces, and social networks. 3,000+ templates. Massive community and learning resources since 2012. Nearly 3 million apps built on platform. Full control over app logic and backend. Advanced database and workflow capabilities. Strong for building web applications with sophisticated business logic.

What sucks: Steep learning curve. Not beginner-friendly. Primarily for web apps, not native mobile. Takes significant time to master. Overkill for simple projects. Requires understanding of data structures, APIs, and workflows. Not ideal for agencies needing fast turnaround.

Best for: Technical users building complex web applications. SaaS entrepreneurs creating platforms. Teams with time to invest in learning. Not the best choice for simple mobile apps or non-technical resellers needing quick client deliverables.

GoodBarber

GoodBarber specializes in eCommerce and content-driven mobile apps with modern templates.

Pricing: Mid-tier for white labeling. Need higher plans for app store publishing and custom domains.

What's good: Strong eCommerce features. Modern design templates that look polished. Good for online stores and content platforms. Native apps for iOS and Android. Focus on user experience and aesthetics. Suitable for brands wanting attractive storefronts.

What sucks: Expensive for what you get compared to alternatives. White label features require premium tiers. Limited integration with other platforms compared to BuildFire or Adalo. Less flexibility for custom features. Pricing can escalate quickly with add-ons.

Best for: eCommerce brands wanting polished storefronts on mobile. Content publishers prioritizing design. Companies with budget for mid-to-high tier platforms.

Plobal Apps

Plobal Apps is a specialized platform for Shopify stores, converting them into native iOS and Android apps.

Pricing: Custom pricing based on store size and features. Positioned as enterprise solution compared to competitors like Tapcart.

What's good: Deep Shopify and Shopify Plus integration. No-code drag-and-drop builder. Compiles and publishes true native apps to app stores. Push notifications for customer engagement. Segmented, high-converting notifications drive retention. Integrates with popular Shopify apps and tools. Drag-and-drop editor makes design easy. Code blocks allow endless customization using HTML, CSS, and JavaScript. Customer success managers guide launch process. Strong for brands with complicated tech stacks or custom integrations. Managed services included with platform.

What sucks: Only works with Shopify stores. Higher pricing than DIY alternatives. Best suited for established brands with solid traffic and repeat purchases. Overkill for small stores without brand recognition. Requires ongoing marketing and campaign management. Not suitable if you're not on Shopify.

Best for: Digitally native vertical brands (DNVBs) on Shopify. Established eCommerce brands prioritizing customer retention and lifetime value. Brands like Steve Madden, Show Me Your MuMu that need differentiated mobile shopping experiences. Companies wanting to own their audience instead of relying on Facebook or Instagram. Not recommended for small stores without repeat purchases or strong brand identity.

Appian

Appian is an enterprise low-code platform for building sophisticated business process applications with mobile deployment.

Pricing: Enterprise pricing, custom quotes. Positioned for large organizations and complex use cases.

What's good: Leader in enterprise low-code application platforms. Build apps 10x faster than traditional development. Drag-and-drop interface with powerful workflow automation. Build once, deploy across any device or browser automatically. Native mobile apps with offline capabilities. Includes process mining, data fabric, and total experience features. Strong for case management, business process management, workflow automation. Integrates with enterprise systems. Handles complex, mission-critical applications. Built-in security, scalability, and governance. Four updates per year with continuous improvements. Strong for internal company apps improving operational workflows.

What sucks: Enterprise pricing puts it out of reach for small agencies. Designed for professional developers and IT teams, not typical white label resellers. Overkill for simple customer-facing apps. Requires understanding of business process modeling. Not ideal for agencies building apps for small business clients. Steep learning curve despite low-code approach. Primarily for large organizations with complex requirements.

Best for: Large enterprises building internal workflow apps. Organizations needing process automation and business process management. IT consulting firms serving enterprise clients. Companies requiring integration with existing enterprise systems. Not suitable for small agencies or simple client apps.

White Label vs. Custom Development: The Real Numbers

Custom app development costs $15,000 to $35,000 for a basic single-platform app at $50-99/hour rates. Multi-platform with advanced features easily exceeds $60,000. Complex apps can hit $200,000+.

These numbers reflect reality: developers need to understand your requirements, design the architecture, write code, test across devices, handle app store submissions, and provide ongoing maintenance. Even after launch, you'll pay monthly for servers, updates, security patches, and OS compatibility fixes.

White label platforms cost $80 to $5,000/month depending on features. Most agency plans sit around $200-800/month for unlimited apps. SaaS subscription models for white label typically range $100-$1,000/month for small businesses, $5,000-$30,000 upfront for one-time licensing with code ownership, or $30,000+ for enterprise solutions with heavy customization.

Time to market: Custom takes 4-9 months minimum. White label takes 2-6 weeks. For competitive markets where speed matters, white label wins decisively.

Maintenance and updates: Custom development requires ongoing contracts for maintenance, bug fixes, and OS updates. White label includes this in subscription pricing-platforms automatically handle iOS and Android version updates, security patches, and infrastructure scaling.

The tradeoff: White label limits deep customization. If you need ultra-specific features, unique architecture, or specific security compliance, custom development wins. For 90% of business apps-customer engagement tools, eCommerce storefronts, content delivery, booking systems-white label is faster and cheaper.

Risk factor: Custom development carries higher risk. Developers might not deliver on time or budget. White label platforms are proven, tested by thousands of users, with predictable costs and timelines.

Real Profit Margins: What White Label Resellers Actually Make

Understanding profit margins separates successful resellers from those who struggle. Here's what the data shows:

Successful resellers charge $99-250/month per app. BuildFire resellers typically wholesale at $100/month and retail at $250/month for $150/month profit per client (60% margins). This 60% gross margin is standard across quality platforms.

Industry benchmarks for white label SaaS resellers:

Low margin (20-40%): Resellers competing on price in crowded niches. They attract cost-sensitive customers. Support and customization costs eat into profit. This is a volume play requiring dozens of clients to hit meaningful revenue.

Mid margin (40-60%): Most common among agencies bundling apps with marketing or consulting services. The app becomes part of a broader solution, allowing healthier pricing. Sustainable with proper client management.

High margin (60-80%+): Achieved when resellers offer niche solutions, have deep customer relationships, or deliver significant value-added services like onboarding, training, integrations, ongoing optimization. These resellers focus on outcomes rather than features.

Real-world example: 50 clients at $150/month profit = $7,500/month = $90,000/year in gross margin. With an $800/month platform fee, you're netting $82,800 annually before sales and support costs.

Another scenario: Agency charges clients $199/month, platform costs $100/month wholesale, you profit $99/month per client. At 20 clients, that's $1,980/month or $23,760/year. At 50 clients, $4,950/month or $59,400/year.

According to data from white label partnerships, resellers see average profit margins of 40-60% on mobile app projects. Some report margins as high as 75% when bundling additional services.

Revenue models that work:

Agencies bundle app development with web design, marketing, and consulting for higher total contract values. Instead of selling a $199/month app, they sell a $2,000 setup + $399/month package including app, marketing automation, and monthly optimization-total first-year value $6,788 vs. $2,388.

The sweet spot: Start with 5-10 clients where margins are strong and manageable. By 20-30 clients, you're clearing significant monthly revenue. Past 50 clients, you'll need dedicated support resources, but profit scales nicely.

How to Price Your White Label Apps for Maximum Profit

Pricing strategy determines your success more than platform choice. Here's how to structure pricing that clients accept and delivers healthy margins:

Value-based pricing beats cost-plus: Don't calculate your platform cost and add markup. Instead, determine what the app is worth to your client. A restaurant app that drives $5,000/month in additional online orders justifies $299/month easily. A real estate agent app that closes one extra deal per year worth $10,000 in commission justifies $249/month.

Setup fees capture immediate value: Charge $1,500-5,000 for initial setup including design customization, content population, app store submission, and training. This covers your time investment and sets quality expectations. Many agencies use setup fees to cover 3-6 months of platform costs upfront.

Tiered packages increase average order value:

Most clients choose the middle tier, and you've framed $199/month as the "smart choice."

Annual prepay discounts improve cash flow: Offer 2 months free for annual prepayment. Client pays $1,990 for year instead of $2,388 monthly. You get cash upfront and improved retention. Lock-in reduces churn risk.

Industry-specific packaging: Don't sell "mobile apps." Sell "Restaurant Customer Loyalty System" or "Real Estate Agent Marketing Platform." Industry-specific positioning commands premium pricing. Restaurants might pay $299/month for a "loyalty app" but balk at $299 for "generic app."

What to Watch Out For: Hidden Costs and Gotchas

Hidden costs: App store fees ($25 one-time for Google Play, $99/year for Apple), white label add-ons, storage overages, extra notifications, custom domain fees. Calculate total cost of ownership, not just monthly subscription. A $199/month platform with $50/month in typical overages costs $249/month realistically.

Branding restrictions: Some platforms don't fully remove their branding on lower tiers. "White label" might mean your logo appears but platform name stays in footer or settings. Check what "white label" actually includes-full domain control, email server customization, complete branded experience.

Customer limits: "Unlimited customers" often comes with storage caps, bandwidth limits, or action limits. Average app uses 500MB storage. Platform with 100GB storage cap realistically handles 200 basic apps. Calculate how many clients you can handle before hitting infrastructure limits.

Support quality: Critical when managing multiple client apps. Test support before committing-submit tickets, call support lines, join community forums. BuildFire and AppMySite offer dedicated account managers on higher tiers. Platforms with poor support leave you stuck when clients have urgent issues.

Publishing control: Some platforms publish through their developer accounts. Others require your own. Own accounts give more control but add complexity (you manage Apple Developer membership, Google Play Console, app reviews). Platform accounts simplify process but reduce control-if you leave platform, apps might not transfer.

Lock-in risk: Most platforms don't let you export code. You're tied to their infrastructure. Migration means rebuilding from scratch. Factor this into long-term planning. If platform raises prices 50% or shuts down, you'll rebuild all client apps.

The cloned app trap: Apps that look too similar to others can face app store rejection. Apple and Google review apps for spam and duplication. White label apps using identical templates risk rejection. Choose platforms with sufficient customization options to make each client app unique.

Scalability concerns: Platforms designed for DIY users might not scale well for resellers managing 50+ client apps. Dashboard performance, bulk update capabilities, client management tools matter. Test platform with realistic client loads.

White Label Reseller Business Models That Work

Different approaches work for different businesses. Here are proven models:

Full-service agency model: Build custom apps for each client. Brand the platform as your own. Manage all clients from white-labeled dashboard. Charge $2,000-5,000 setup + $199-399/month ongoing. Best for digital agencies, marketing firms, consultants. Requires sales skills and client management systems.

Template reseller model: Build one app or template for specific industry (fitness, real estate, restaurants). Sell the same app to many businesses in that niche with minor customization. Charge $99-199/month per client. Sell efficiently without custom development each time. Scale to dozens of clients quickly. Works for industry specialists and niche entrepreneurs.

Hybrid model: Offer both template-based quick launches and custom builds. Template apps at $99-149/month with 1-week delivery. Custom apps at $299-499/month with 4-week delivery. Serve price-sensitive and premium segments. Increase total addressable market.

White label SaaS model: Position as software company, not agency. Build vertical-specific solution ("RestaurantConnect" or "RealtyPro"). Market as your own SaaS product. Use white label platform as infrastructure. Charge $149-499/month depending on tier. Focus on product marketing, not services selling.

Success factors across models:

How to Choose the Right White Label Platform for Your Business

Evaluation framework that works:

Step 1: Define your target market

Who are you serving? Small local businesses need simple solutions. Enterprise clients need sophisticated features. eCommerce stores need shopping cart integration. Content publishers need different features than service businesses.

Survey your existing clients or target market. What pain points do they have? What are they willing to pay? Do they already have websites or need apps built from scratch?

Step 2: Match platform to use cases

If clients have WordPress sites: AppMySite or MobiLoud

If building from scratch: BuildFire or Adalo

If serving Shopify stores: Plobal Apps

If targeting local businesses: Appy Pie

If building complex web apps: Bubble

If serving enterprises: Appian

Step 3: Test with real projects

Sign up for free trials. Build sample apps. Test the complete workflow from design through publishing. Time how long it takes. Evaluate if non-technical team members can use it. Check if output quality matches client expectations.

Step 4: Calculate true costs

Platform subscription + app store fees + typical overages + your time = total cost per client. If platform costs $100/month, app stores cost $10/month allocated, your setup time worth $500, and monthly management worth $50, your minimum cost is $660 first month, $160 ongoing. Charge accordingly.

Step 5: Evaluate support and training

Join community forums. Submit support tickets with questions. Check response times. Review documentation quality. Watch training videos. Platforms with strong support save you hours of frustration. BuildFire offers 33 tutorials for partners. AppMySite provides dedicated account managers. Factor this into decision.

Step 6: Check white label completeness

Can you host on your domain? Can you customize all emails? Can you remove all platform branding? Can clients log in to your branded portal? The more complete the white labeling, the more professional your offering appears.

Step 7: Assess long-term viability

How long has platform been in business? How many apps do they power? What's their funding situation? Are they actively developing new features? Platforms that shut down leave you rebuilding everything. Choose established players with proven track records.

Implementation Strategy: Your First 90 Days as a Reseller

Days 1-30: Foundation

Days 31-60: First clients

Days 61-90: Scale and optimize

By day 90, you should have proven process, happy clients, positive cash flow, and clear path to scaling further.

Marketing Your White Label Apps: What Actually Works

Building apps is the easy part. Finding clients who'll pay consistently is harder. Strategies that work:

Industry-specific positioning: Don't market "mobile apps for businesses." Market "Customer Retention Systems for Restaurants" or "Property Showcase Apps for Real Estate Agents." Specific positioning attracts better clients willing to pay premium prices.

Partner with complementary service providers: Web design agencies need app services. Marketing consultants want to offer more. Graphic designers have clients needing apps. Create referral partnerships where you split revenue or pay referral fees. Their existing client relationships become your distribution channel.

Content marketing for vertical markets: Write "Complete Guide to Restaurant Mobile Apps" or "How Real Estate Agents Use Apps to Close More Deals." Rank for industry-specific search terms. Position as expert, not vendor. Include case studies and ROI calculations.

Case studies and social proof: Document client results. "How ABC Restaurant Increased Online Orders 45% with Mobile App." Specific numbers, real names, measurable outcomes. Video testimonials carry more weight than written ones.

Outbound to ideal prospects: Identify businesses that would benefit most. Restaurants with existing websites but no apps. Real estate agents active on social media. Service businesses with appointment-heavy operations. Personalized outreach with specific value proposition beats mass emails.

Free app audits or assessments: Offer "Mobile Readiness Assessment" where you analyze their current digital presence and show app opportunity. Consultative approach builds trust. Many convert to paying clients.

Who Should Use White Label App Builders

White label makes sense if you:

Skip white label if you:

Common Mistakes White Label Resellers Make

Underpricing to win clients: Charging $49/month because you're nervous doesn't build sustainable business. Clients who buy on price leave on price. Charge what the value justifies, typically $99-299/month minimum.

Overpromising on customization: White label platforms have limits. Don't promise features that require custom development unless you can deliver. Set clear expectations upfront about what's possible within platform constraints.

Ignoring churn: Acquiring clients is expensive. Keeping them is profitable. If clients leave after 6 months, you barely break even. Focus on success metrics-do apps drive results clients care about? Clients who see ROI stick around.

No differentiation: If your offering looks identical to every other reseller using same platform, you compete on price alone. Add value through industry expertise, superior service, marketing support, training, or results guarantees.

Skipping support systems: First 5 clients manageable via email. At 20 clients, you're overwhelmed. Build ticketing systems, documentation, and processes early. Support that scales prevents burnout.

Choosing platform based only on price: Cheapest platform often has worst support, bugs, and limitations. You'll spend more time fighting platform issues than building client apps. Choose quality platforms even if monthly cost is higher.

Not testing before selling: Selling apps you've never built yourself leads to disasters. Build sample apps for different use cases. Understand platform intimately before promising delivery to paying clients.

The Future of White Label App Development

Trends shaping the industry:

AI integration becoming standard: Platforms adding AI chatbots, content generation, image creation, and personalization. Apps built on platforms like OpenAI's models offer branded AI experiences. Expect AI features to differentiate platforms.

Hyper-niche applications: Instead of generic app builders, platforms targeting specific industries. Banking apps, healthcare apps, education apps with industry-specific compliance and features built in. Vertical-specific platforms command premium pricing.

Progressive Web Apps (PWAs) gaining ground: PWAs work across devices without app store downloads. Faster deployment, lower distribution costs. Some platforms offering PWA alternatives to native apps.

No-code becoming low-code: Platforms adding ability to inject custom code for specific features while keeping core no-code. Hybrid approach gives flexibility without requiring full custom development.

Consolidation and acquisitions: Larger platforms acquiring smaller ones. Expect some platforms to merge or disappear. Choose established players with strong financial backing.

Bottom Line: Which Platform to Choose

Best for website-to-app conversions: AppMySite at $799/month for agencies. Unlimited customers, real-time sync, white-labeled platform and plugin. Ideal if clients already have WordPress, WooCommerce, or Shopify sites. MobiLoud for premium website conversions with full white label and automatic syncing.

Best for power and flexibility: BuildFire at $189/month for growth tier. 150+ plugins, SDK access, strong reseller support. Higher learning curve but more capable. Good for agencies needing advanced features and willing to invest time learning platform.

Best for budget-conscious solo builders: Adalo at $36/month. Great free tier, easy to learn, perfect customization. Limited to 1 published app on Starter. Ideal for freelancers testing market or building single apps for clients.

Best for simple local business apps: Appy Pie starting at $16/month. Watch hidden costs. White label is extra. Good for brick-and-mortar businesses with basic needs. Not ideal for sophisticated clients.

Best for Shopify stores: Plobal Apps with custom pricing. Deep eCommerce integration, managed services, strong for established brands prioritizing retention and mobile commerce.

Best for enterprise clients: Appian for large organizations needing process automation, workflow management, and complex business applications. Overkill for typical reseller market.

For most B2B agencies serving small to medium businesses, BuildFire or AppMySite make sense. Choose BuildFire if you need more custom features and have technical capability. Choose AppMySite if clients have existing WordPress sites and you want simple website-to-app conversion.

For solo entrepreneurs or small teams starting out, Adalo offers lowest barrier to entry with free tier and affordable pricing.

For agencies specializing in eCommerce clients on Shopify, Plobal Apps delivers best results with managed services and deep platform integration.

Calculate your numbers before committing:

Monthly platform cost + app store fees + time investment vs. revenue per client. White label works when you can charge $150-250/month and handle 20+ clients on an $800/month platform. That's $3,000-5,000/month revenue against $800 platform cost plus your time.

With 30 clients at $199/month average, you're generating $5,970/month revenue. Platform costs $800/month. Support costs maybe $1,000/month. You're netting $4,170/month or $50,000/year in profit after platform and support costs.

Action steps:

White label app building works when you match the right platform to the right clients, price appropriately for value delivered, and build repeatable systems that scale. The technology is proven. Your execution determines success.

Related: Best Website Builder Software