Lusha Reviews: An Honest Look at This B2B Sales Intelligence Tool

Lusha promises to help sales teams find direct phone numbers and emails for decision-makers. It's got a slick Chrome extension, integrates with LinkedIn, and claims to have data on over 300 million business profiles. But does it actually deliver?

I dug through hundreds of user reviews across G2, Capterra, Trustpilot, and sales communities to give you the real story. Spoiler: it's a mixed bag.

The Bottom Line on Lusha

Lusha holds a 4.3/5 rating on G2 from over 1,500 verified reviews, and a 4.0/5 on Capterra. These scores put it in solid territory for B2B data providers-but they also hide some significant pain points you need to know about.

The platform works best for small to mid-sized sales teams doing targeted outreach in North American and European markets. If you're prospecting at scale or need deep coverage in APAC, EMEA, or niche industries, you'll likely hit walls.

What Lusha Actually Does

Lusha is a B2B sales intelligence platform that gives you access to contact data-primarily direct phone numbers and business email addresses. The core product is a Chrome extension that works on LinkedIn, company websites, and your CRM. Click on a profile, and Lusha reveals available contact info.

Beyond basic contact data, the platform offers:

The catch? Many of these features are locked behind higher-tier plans. The basic plans give you contact data, but advanced capabilities like intent signals, API access, and CSV enrichment require an upgrade.

Lusha Pricing Breakdown

Lusha uses a credit-based pricing model, which can get confusing. Here's how it breaks down based on current pricing:

Free Plan

You get 70 credits per month with basic access to the Chrome extension and prospecting features. It's enough to test the tool but not enough for real prospecting work. On the free tier, you can reveal up to 70 email addresses (at 1 credit each) or a combination of emails and phone numbers.

Pro Plan

Starting at $22.45/month when billed annually (approximately $269/year per user), you get 3,000 credits for the year. The Pro plan includes list management, basic team features, and shared credits for up to 3 users. If you opt for monthly billing, pricing starts at around $19.90/month for 200 credits.

Premium Plan

At $52.45/month when billed annually (approximately $629/year per user), you get 7,200-9,600 credits annually. This tier adds bulk display of 25 contacts, basic usage analytics, CSV enrichment, and support for up to 5 user seats. Monthly subscribers can access between 800-5,400 credits depending on their selected package.

Scale Plan (Enterprise)

Custom pricing. This is where you get the good stuff: unlimited credits (under a fair use policy), intent signals, job change alerts, CSV enrichment, API access, and dedicated customer success managers. Enterprise deals typically start around $95/user/month or more, with reported list prices around $37,000+ for 25 seats before negotiation.

The Credit System Problem

Here's where Lusha gets expensive fast: revealing a phone number costs 10 credits (recently increased from 5 credits), while an email costs 1 credit. Export to CRM? That might consume additional credits depending on your plan. So revealing a contact's email and phone, then exporting it, can burn through 11+ credits total. Heavy prospectors can blow through monthly allocations in days.

Credits don't roll over on annual plans-they reset at the end of your billing cycle. Monthly plans do roll over, but only up to 2x your limit. This means if you don't use credits in a given month on an annual plan, they're gone forever.

For more details on Lusha's pricing structure, check out our complete Lusha pricing breakdown.

Lusha's Chrome Extension: The Killer Feature

The Chrome extension is arguably Lusha's strongest asset and deserves its own deep dive. After installing the extension from the Chrome Web Store, you gain instant access to contact data across multiple platforms without leaving your browser.

How It Works

The extension operates seamlessly across LinkedIn, LinkedIn Sales Navigator, company websites, Gmail, and even within your CRM if you've enabled the integration. When you visit a LinkedIn profile, the Lusha sidebar automatically appears, displaying available contact information for that prospect.

You can reveal contact details with a single click, which deducts the appropriate number of credits from your account. Before committing credits, you'll see a preview showing what data is available-emails, phone numbers, job title, company information, and more.

Bulk Enrichment Capabilities

One particularly valuable feature is bulk enrichment on LinkedIn Sales Navigator. Users on paid plans can reveal up to 25 contacts simultaneously from a single search results page. This dramatically speeds up list building compared to individual profile clicks.

The extension also allows you to save contacts directly to lists within Lusha or export them immediately to your connected CRM. This eliminates the tedious copy-paste workflow that plagues many prospecting processes.

Beyond LinkedIn

The extension works on company websites too. Visit any business website, click the Lusha icon, and it surfaces company information including industry, size, revenue, technologies used, and a list of employees with available contact data. You can filter by department or seniority level to find exactly the decision-makers you need.

CRM Integration

The extension integrates directly with Salesforce, HubSpot, Outreach, Microsoft Dynamics, Pipedrive, Salesloft, Zoho CRM, and Bullhorn. Note that you need CRM admin privileges to set up these integrations. Once configured, you can enrich existing CRM records or add new prospects without switching tabs.

Data Accuracy: The Numbers Behind the Claims

Data accuracy is where Lusha gets controversial. The company doesn't publish a single official accuracy rate, but various sources and user testimonials report different figures depending on region and data type.

Phone Number Accuracy

Phone accuracy appears to be Lusha's strongest suit. Multiple user reviews cite phone accuracy rates between 70-90%, with some customers reporting 90% accuracy specifically for direct dial numbers. One customer story on Lusha's website mentions "around 90%" accuracy for phone numbers, which represents the high end of reported experiences.

The platform excels particularly at finding direct dials and mobile numbers rather than company switchboards. However, one consistent complaint is that Lusha doesn't distinguish between direct lines and switchboard numbers, meaning you might waste credits on general company numbers.

Email Accuracy

Email accuracy is more variable. Users report deliverability rates ranging from 60-95%, with the average landing somewhere around 75-85% for North American contacts. One customer achieved a 95% email deliverability rate, but this appears to be on the higher end of typical experiences.

European markets show lower accuracy, with some users reporting 30% bounce rates for emails in countries outside the UK and Western Europe. French market coverage is frequently mentioned as particularly weak.

Coverage vs. Accuracy

Here's a critical distinction many reviews highlight: Lusha may claim 80% accuracy for the data it provides, but coverage-the percentage of profiles for which it has any data at all-can be as low as 10% in certain markets. As one detailed Capterra review explained: out of 100 prospects, Lusha might have data for only 10, and 8 of those 10 will be accurate. That's effectively 8% useful data, not 80%.

Data Freshness

Outdated contacts are a recurring complaint. Users report finding contact information for people who left companies years ago-in one extreme case, 15 years ago. Job change alerts are supposed to address this, but they're only available on the Scale (enterprise) plan.

What Users Actually Like About Lusha

Easy to Use

This is Lusha's biggest strength. The Chrome extension is genuinely seamless-install it once, and you can pull contact data from LinkedIn profiles with a single click. Users consistently rate ease of use at 9.3/10 on G2, which is excellent. The learning curve is virtually nonexistent, making it perfect for teams that need to onboard quickly.

Decent Data Quality (For Certain Markets)

For North American B2B contacts, Lusha's data is generally reliable. Users report email accuracy rates between 75-90%, with phone numbers being particularly strong. One G2 reviewer noted: "The low bounce rate adds significant value to our data."

Direct dials-mobile and direct office lines-are where Lusha shines. Many users report better direct dial accuracy than competitors like ZoomInfo in certain industries, particularly tech and professional services.

LinkedIn Integration

The LinkedIn experience is smooth. The extension pops up on profiles without being intrusive, and pushing contacts to your CRM is straightforward. For SDRs who live in LinkedIn Sales Navigator, this integration is transformative. You can prospect, enrich, and export without ever leaving LinkedIn.

CRM Integrations

Lusha integrates with Salesforce, HubSpot, Zoho, Pipedrive, Outreach, Salesloft, Microsoft Dynamics, and more. Data enrichment can happen automatically, saving manual entry time. The bi-directional sync means your CRM stays updated with fresh contact data.

Compliance and Certifications

For teams operating in regulated markets, Lusha's compliance credentials matter. The platform is certified under ISO 27701 (the highest international privacy standard), ISO 27001, ISO 27018, and SOC 2 Type 2. It's also GDPR and CCPA compliant, with dedicated representatives in the EU and UK.

Lusha provides self-service privacy tools, allowing data subjects to access, rectify, or erase their information. The company operates under the "legitimate interest" legal basis for GDPR, collecting data from public sources and sending notification emails to EU contacts with opt-out capabilities.

What Users Hate About Lusha

Data Accuracy Issues

This is the #1 complaint. While Lusha's data is good for mainstream B2B contacts, users frequently report outdated or missing information-especially for niche industries, smaller companies, and international markets outside North America and Western Europe.

One G2 reviewer shared: "The data quality is terrible - we get anywhere between 10-40% bounces on the emails. For lists in Europe and Asia, we have seen 30% red (invalid) emails."

Another common frustration: contacts who've changed jobs. People move roles frequently, and Lusha's database doesn't always keep up. Without access to job change alerts (locked behind the Scale plan), you're left dialing into old offices or emailing dead addresses.

Credits Run Out Fast

The credit system is a constant complaint. With phone numbers now costing 10 credits each, a single prospect with email and phone consumes 11 credits. On the Pro plan with 3,000 annual credits, you can fully enrich only about 270 prospects for the entire year-less than one per business day.

"You run out of credits quickly and they don't make it easy to replenish," noted one G2 user. For teams doing high-volume prospecting, the credit math becomes prohibitive fast.

Key Features Behind Paywalls

Intent signals, job change alerts, bulk CSV enrichment, and API access are all locked to the Scale plan. If you need these capabilities-and most serious sales teams do-you're looking at enterprise pricing that can exceed $95/user/month.

Even basic features like bulk reveal (showing 25 contacts at once) requires the Premium plan. The lower tiers feel artificially limited to force upgrades.

Customer Support

Support quality comes up frequently in negative reviews. Users report slow response times and frustrating experiences when trying to cancel or make account changes. Unlike many modern SaaS tools, Lusha requires contacting their team to cancel, which feels dated and creates friction.

Email support is available, but phone support is notably absent. For enterprise customers on the Scale plan, dedicated customer success managers improve the experience, but smaller customers often feel underserved.

Privacy Concerns

Lusha's Trustpilot page is brutal-filled with complaints from people whose personal data ended up in Lusha's database without consent. The platform has a 1.3/5 rating on Trustpilot, with many reviews from individuals (not buyers) angry about receiving unsolicited calls and emails.

While this doesn't affect how useful the tool is for buyers, it's worth knowing that some prospects may have negative associations with Lusha-sourced outreach. Some reviewers mention that they refuse to work with companies that use Lusha due to privacy concerns.

In May, Italy's Data Protection Authority launched proceedings against Lusha for alleged GDPR violations related to unauthorized data collection and lack of proper EU representation. While Lusha maintains its compliance certifications, regulatory scrutiny is increasing.

No Classification of Phone Types

A specific complaint from power users: Lusha doesn't distinguish between direct dial numbers and company switchboards. You pay 10 credits for a phone number, only to discover it's a general reception line rather than a decision-maker's direct line. This wastes both credits and calling time.

Charged for Incorrect Data

Users report being charged credits for contact information that bounces or turns out to be incorrect, with no option for refunds or credit replacement. When you're paying $0.08-$0.15 per credit depending on your plan, burning credits on bad data adds up quickly.

Lusha vs. Alternatives

How does Lusha stack up against competitors?

Apollo.io

Often rated higher (4.8/5 on G2) with a more generous free tier and 275M+ contacts. Apollo combines prospecting data with built-in email sequencing and outreach automation, making it an all-in-one platform. The database is comparable in size to Lusha, and pricing is competitive. Apollo's free plan offers more functionality, but power users report that Lusha's phone data accuracy is superior for certain regions. Apollo is better for teams who want an all-in-one prospecting and outreach platform.

ZoomInfo

The enterprise standard with deeper data coverage (420M+ contact profiles, 110M+ company profiles), but significantly more expensive. ZoomInfo offers 300+ data attributes per contact, advanced intent data, and conversation intelligence. Better for large organizations that need comprehensive data and can justify annual contracts starting at $15,000+. However, ZoomInfo's complexity and learning curve are steeper than Lusha's. Users frequently cite Lusha as faster to onboard and easier to use, even if ZoomInfo offers more depth.

RocketReach

Competitive on data accuracy with 700M+ professionals in the database. RocketReach uses a similar credit-based model but offers more transparency around data sources. Worth considering if Lusha's coverage gaps affect you. See our RocketReach pricing guide for comparison. RocketReach pricing starts lower than Lusha for individual users but scales similarly at the team level.

Cognism

Strong in European markets where Lusha struggles. Offers phone-verified mobile numbers (called Diamond Data) and better GDPR compliance with built-in DNC (Do Not Call) list filtering. Cognism uses a license-based model rather than credits, offering unlimited views and exports, which makes budgeting more predictable. Pricing is custom, typically positioned between Lusha and ZoomInfo. Best for teams targeting UK and European markets.

UpLead

UpLead advertises a 95% data accuracy guarantee-higher than Lusha's reported rates-with 148M+ B2B contacts. Uses a credit system similar to Lusha but offers real-time email verification, which reduces wasted credits. Pricing is competitive, starting around $74/month for 170 credits monthly. Better for teams prioritizing accuracy over database size.

Seamless.AI

Seamless.AI offers a massive database (over 2 billion records) with real-time verified data. The platform uses AI to build contact lists and verify information on the fly. Pricing is less transparent than Lusha, typically requiring a demo. Users report that Seamless.AI has more data but lower accuracy than Lusha in some markets.

For teams building comprehensive sales stacks, tools like Clay can aggregate data from multiple providers including Lusha, Apollo, and others, reducing dependency on any single source. Clay's waterfall enrichment approach queries multiple databases sequentially until it finds valid data, maximizing coverage.

Who Should Use Lusha?

Good fit:

Not a good fit:

Real User Stories: Success and Struggles

Success Stories

Empiric, a UK-based company, generated £1.4M in revenue directly attributed to Lusha. Their Performance & Development Manager Chris Coghlan noted that "Lusha's data quality and tools have played a pivotal role in driving revenue and achieving our business goals."

Signify Technology cut research time by 50% and unlocked 20% more leads using Lusha. Their Global Operations Manager stated: "The team relies on Lusha's reliable contact details daily. Without it, their productivity would take a serious hit."

Revium achieved a 95% email deliverability rate using Lusha. Their Head of Sales, Frank Breen, said: "We compared six different providers, and Lusha came out by far and large better than anyone else. Both on the number of emails found and valid emails-it was an easy decision to make."

Critical Perspectives

However, not all user experiences are positive. One detailed Capterra review from a long-term user reported: "We have been with Lusha for 7 months now, and the overall conclusion is that the emails and phone/mobile numbers they provide are grossly false to what was initially presented and promised." They noted that while Lusha claims 80% accuracy, the coverage is only 10%, resulting in effectively 8 accurate contacts out of 100 profiles.

Another user shared a particularly egregious example: "Called a number provided by Lusha, somebody picked up and said that the person I'm looking for left the company 15 years ago, and their phone number was taken over by somebody else."

A Reddit discussion on r/sales revealed mixed opinions. One top SDR commented: "Zoom Info if you can but many times when ZI comes up empty, Lusha has it (especially accurate phone numbers). I use both (company uses ZI but I use Lusha's free account on the side as a backup)."

Tips for Getting Value from Lusha

If you decide to try Lusha, here's how to maximize your investment:

  1. Start with the free plan. Test data accuracy for your specific target market before committing money. Run 50-70 test prospects through the system and track bounce rates.
  2. Focus on targeted lists. Lusha works better for smaller, focused prospect lists than massive bulk enrichments. Use it for high-value accounts where accuracy matters most.
  3. Track credit usage closely. Know your burn rate and plan accordingly. Calculate how many prospects you can realistically enrich per month and whether that aligns with your prospecting goals.
  4. Prioritize phone data over emails. Since phone accuracy is Lusha's strength, use your credits primarily for phone numbers. Get emails from other sources or use email finding tools that don't consume Lusha credits.
  5. Negotiate enterprise deals. Buyers report 26-44% discounts on Scale pricing with proper negotiation. Don't accept the first price. Push for additional credits, reduced rates, or pilot programs.
  6. Combine with other tools. Use Lusha alongside other data sources to fill gaps. Tools like Clay allow you to build waterfall enrichment workflows that query Lusha only when other cheaper sources come up empty.
  7. Use geographic filters. If you're not prospecting in EMEA or APAC, use Lusha's location filters to exclude those regions and avoid wasting credits on lower-quality data.
  8. Leverage the bulk reveal. On Premium and Scale plans, use the bulk reveal feature to preview 25 contacts at once before committing credits. This helps you assess data availability before enriching.
  9. Export strategically. Understand which actions consume credits (revealing data, exporting to CRM, etc.) and optimize your workflow to minimize unnecessary credit usage.
  10. Monitor data freshness. Cross-reference Lusha data with LinkedIn to verify employment status before making contact. This reduces wasted outreach to people who've changed roles.

Integrating Lusha Into Your Sales Stack

Lusha works best as part of a broader sales technology ecosystem. Here's how successful teams integrate it:

Prospecting Workflow

Use LinkedIn Sales Navigator for initial list building and filtering → Use Lusha's Chrome extension to enrich high-priority prospects → Export enriched contacts to your CRM → Use engagement platforms like Smartlead or Instantly for email outreach → Use calling tools or your CRM's native dialer for phone prospecting.

CRM Integration

Connect Lusha to your CRM (Salesforce, HubSpot, Pipedrive, etc.) to enable automatic enrichment of incoming leads. When a new lead enters your CRM with incomplete data, Lusha can automatically append contact information, saving manual lookup time.

Data Hygiene

Schedule quarterly data refreshes using Lusha to update contact information for key accounts in your CRM. This keeps your database current without constant manual updates.

Multi-Source Strategy

For critical accounts, verify Lusha data against a second source before outreach. Use tools like Findymail to verify email deliverability or cross-reference phone numbers against another database to reduce bounce rates.

The Privacy and Ethics Question

The elephant in the room: data privacy. Lusha collects business contact information from public sources and aggregates it into a searchable database. While this is legal under current regulations when done properly, it raises ethical questions.

Many individuals whose data appears in Lusha never consented to be included. Lusha's approach-collecting from public sources under the "legitimate interest" legal basis, then offering opt-out mechanisms-complies with GDPR technically, but the Trustpilot reviews show that many data subjects feel violated.

For buyers, this creates a dilemma: the tool works and is compliant, but some prospects may react negatively if they discover you sourced their information from Lusha. Some considerations:

In May, Italy's Data Protection Authority launched proceedings against Lusha for alleged GDPR violations. While Lusha maintains its compliance certifications and has successfully undergone third-party audits, regulatory scrutiny is increasing across Europe. Teams operating in regulated industries should monitor these developments closely.

Final Verdict

Lusha is a solid, easy-to-use tool for B2B contact enrichment-but it's not without limitations. The Chrome extension is excellent, LinkedIn integration is smooth, and data quality is acceptable for North American markets.

However, the credit system gets expensive fast, key features require enterprise pricing, and data accuracy falls off sharply outside mainstream B2B sectors.

For small teams doing targeted outreach, Lusha can be worth it. The ease of use and quick setup time mean you can start prospecting within minutes of signing up. For scaling sales organizations, you'll likely outgrow it quickly or find yourself forced into expensive enterprise contracts.

The phone data accuracy-Lusha's strongest feature-makes it valuable as a supplementary tool even if you use another platform as your primary database. Many sales pros keep a Lusha account as a backup when their main tool comes up empty.

Data accuracy concerns are real, particularly outside North America. If your target market is primarily US and Canada, Lusha performs well. If you're prospecting internationally, budget for higher bounce rates and consider supplementing with regional specialists like Cognism for Europe.

The credit system is simultaneously Lusha's biggest strength and weakness. It allows flexible, pay-as-you-go pricing for small teams, but it becomes expensive and limiting for high-volume users. Track your credit burn rate carefully in the first month to understand whether the economics work for your use case.

Try Lusha's free plan to test the data quality for your specific market before making any commitment. And if prospecting is your priority, consider complementing your data tools with outreach platforms like Smartlead or Instantly to actually convert those contacts into conversations.

For teams serious about data-driven prospecting, consider using Clay to build waterfall enrichment workflows that leverage Lusha alongside other data providers. This approach maximizes data coverage while minimizing dependence on any single vendor.

Looking for more B2B software insights? Check out our guides on best CRM software and CRM for small business to build out your complete sales stack. If you're evaluating multiple data providers, our comparison guides on Apollo, ZoomInfo, and RocketReach can help you make the right choice for your specific needs.