Taplio Review: An Honest Look at This LinkedIn Growth Tool

If you're serious about LinkedIn as a marketing channel, you've probably come across Taplio. It's an AI-powered LinkedIn tool that promises to help you create content, schedule posts, track analytics, and even find leads - all from one dashboard.

But is it actually worth $39-$199 per month? I'll break down what Taplio does well, where it falls short, and who should actually buy it.

What Is Taplio?

Taplio is a LinkedIn-specific tool built to help you grow your personal brand on the platform. It was created by Tibo Louis-Lucas and Tom Jacquesson, who also built Tweet Hunter (the equivalent tool for X/Twitter). The company was later acquired by lempire (the company behind Lemlist) for a reported $8-10 million.

The tool combines AI content generation, post scheduling, a viral post library, engagement tools, and analytics into one platform. It's used by over 6,000 LinkedIn professionals, from solopreneurs to agencies managing multiple accounts.

What sets Taplio apart from generic social media management tools is its laser focus on LinkedIn. Every feature is optimized specifically for LinkedIn's algorithm, content formats, and professional audience. This specialization allows Taplio to offer insights and tools that multi-platform schedulers simply can't match.

Taplio Pricing: What Does It Actually Cost?

Taplio offers three pricing tiers, and understanding what you get at each level is crucial before committing:

All plans come with a 7-day free trial. Annual billing gets you a 30% discount. They also offer a 30-day money-back guarantee on your first payment.

One thing to note: you need a credit card to start the trial, and you'll be charged automatically if you forget to cancel.

Understanding AI Credits

AI credits are Taplio's currency for using its AI features. Each AI-generated post uses 1-5 credits depending on complexity. Creating hooks, generating carousels from YouTube videos, or crafting personalized outreach messages all consume credits.

The Standard plan's 250 credits may seem generous, but heavy users report running out mid-month. The Pro plan's 5,000 credits provide more breathing room for agencies or power users creating multiple pieces of content daily.

When you run low on credits, you'll need to wait for next month's refresh or upgrade your plan - there's no option to purchase additional credits separately.

Key Features: What Taplio Actually Does

AI-Powered Content Creation

Taplio's AI is trained on over 500 million LinkedIn posts to help you generate content. You can create full posts, hooks, and even carousels from any topic or URL. The AI uses GPT-4 and GPT-3.5 technology and can suggest improvements, additions, or create posts from scratch.

The platform includes a slider to adjust AI output from conservative to creative - similar to other AI chat interfaces. You can switch between GPT-3.5 (faster but less nuanced) and GPT-4 (slower but more sophisticated). GPT-4 outputs sometimes take 30-60 seconds to complete.

The reality: The AI output is decent for getting started, but most users report it feels somewhat generic without significant editing. It's best used for inspiration and rough drafts rather than publishing directly. The AI struggles to capture your unique voice and often produces content that feels templated.

That said, the integrated AI chat feature provides helpful suggestions for refining your content. You can ask it to adjust tone, add calls-to-action, or rewrite specific sections - which saves time compared to starting from scratch.

Hook Generator

The first line of your LinkedIn post determines whether people stop scrolling or keep moving. Taplio's Hook Generator focuses specifically on creating compelling opening lines that encourage engagement.

The tool draws from a database of proven hook formulas that have historically performed well on LinkedIn. You can choose from different categories depending on your content goals: motivational hooks, industry insights, personal stories, or provocative questions.

The Hook Generator provides multiple variations per prompt, allowing you to A/B test different openings. While helpful for overcoming writer's block, the hooks sometimes feel formulaic and require customization to match your authentic voice.

Viral Post Library

This is one of Taplio's strongest features. You get access to a database of over 5 million high-performing LinkedIn posts. Enter any keyword or topic, and you'll see what's already worked in your niche. It's excellent for understanding what formats and topics resonate on the platform.

You can filter posts by engagement level, publishing date, and content type (text posts, carousels, videos). This helps you identify trending topics and content formats that are currently resonating with LinkedIn users in your specific field.

Unlike LinkedIn's native search, Taplio highlights what's working best among millions of posts, so you never run out of content ideas that actually drive engagement. The viral content library essentially serves as a competitive intelligence tool - showing you what your competitors and industry leaders are posting successfully.

LinkedIn Carousel Generator

Carousels drive significantly better engagement rates than single-image posts, as your audience has to swipe through slides to get the whole story. Taplio makes creating these carousels remarkably easy.

There are two main ways to generate carousels with Taplio:

Option 1: Repurpose existing content. You can import tweets, Reddit posts, YouTube URLs, blog posts, or image URLs. Taplio transforms this content into LinkedIn-formatted carousel slides. This is perfect for content repurposing and maximizing the value of content you've already created.

Option 2: Generate from scratch with AI. Enter a topic or idea, and Taplio's AI creates a multi-slide carousel complete with text and design. You can then customize the theme, add your LinkedIn handle and profile picture, adjust text appearance, and preview before publishing.

The carousel formats are optimized at 1080x1350 pixels (slightly taller than square), which Taplio has found performs better than standard square formats. Templates are available to speed up the design process, though some users note these templates are accessible to all Taplio subscribers, potentially reducing originality.

Post Scheduling

The scheduling system is straightforward. You can plan posts in advance, select specific publishing times, and preview exactly how your content will appear. There's also a queue system for easy content management.

The Kanban view lets you visually organize and track your posts in columns by status - drafts, scheduled, or published. This makes content planning much more intuitive than scrolling through lists.

Taplio analyzes your historical data to suggest optimal posting times based on when your audience is most active. This takes the guesswork out of scheduling.

Pro tip: Taplio lets you schedule your first comment alongside your post. This is handy for removing external links from your main post (LinkedIn's algorithm penalizes posts with outbound links) and adding them in the comments instead. This tactic helps maintain post visibility while still including necessary links.

Analytics Dashboard

Track post engagement, follower growth, and other key metrics. The analytics help you identify what's working and when your audience is most active. You can see performance data for each post and repurpose top performers with one click.

The analytics go beyond LinkedIn's native metrics, providing deeper insights into engagement patterns, audience growth trends, and content performance over time. You can track impressions, profile views, followers, and engagement rates in one consolidated dashboard.

The system separates engagement data to help you understand not just how many people engaged, but who engaged and how. This granular data helps refine your content strategy based on what actually drives results.

Relationship Builder & Lead Generation

The Pro plan includes access to over 3 million enriched LinkedIn profiles. You can filter potential connections by industry, job level, location, country, topics, and other criteria. Taplio also tracks people who engage with your content - likes, comments, and shares - so you can follow up with warm leads.

The platform automatically creates lists of people who have engaged with your content or sent you DMs. You can organize contacts into custom lists and use Taplio's icebreaker generator to create personalized outreach messages based on each prospect's profile information.

The tool can personalize each message with the recipient's name, company, job title, city, and other profile details - helping improve reply rates for cold outreach campaigns.

There's a direct integration with Lemlist for LinkedIn lead generation automation, which makes sense given the parent company connection. You can push leads directly from Taplio into Lemlist campaigns for multi-channel outreach.

Engagement Assistant & Comment Credits

Beyond creating your own content, Taplio helps you engage strategically with others. The engagement assistant generates thoughtful comment suggestions based on post context and your network activity.

Pro users get 1,500+ comment credits monthly - ideal for building visibility and rapport through consistent engagement. The AI analyzes posts and suggests relevant, personalized comments that feel authentic rather than generic.

You can build engagement lists of key contacts - prospects, industry leaders, or strategic connections - and systematically engage with their content directly from Taplio. This structured approach to engagement helps you stay visible to important contacts without spending hours scrolling through LinkedIn.

Auto-DM Features

Taplio includes automation features for sending direct messages to people who comment on your posts. While this can save time, it's one of the more controversial features due to LinkedIn's restrictions on automation.

The auto-DM feature allows you to set up templated messages that get sent automatically to commenters. Some users find this helpful for scaling engagement, while others worry it feels impersonal or risks triggering LinkedIn's spam filters.

Chrome Extension (Taplio X)

The free Chrome extension overlays engagement data directly on your LinkedIn feed. You can see instant stats, access your top-performing posts, and get content ideas without opening the main app. This works even without a paid subscription.

When you visit someone's LinkedIn profile, Taplio X automatically shows their top-performing content and a summary of who they are. This helps you quickly decide whether to follow them, what to say in outreach, and provides inspiration from what they do best.

The extension provides several key features:

The Taplio X extension is 100% free and doesn't require a Taplio subscription. You can use it standalone as a productivity tool for LinkedIn, though paid subscribers get additional features and deeper integration.

Mention Tracking

Taplio helps you monitor your brand or business reputation by keeping track of LinkedIn mentions. This way, you can address misconceptions, clarify information, or quickly solve any issues your clients or prospects might have, maintaining a professional and positive image on LinkedIn.

This feature is particularly valuable for companies and consultants who need to stay on top of conversations happening about their brand or expertise across the platform.

What Taplio Gets Right

What Sucks About Taplio

The LinkedIn Automation Risk: What You Need to Know

This is the elephant in the room that many Taplio reviews gloss over. LinkedIn has strict terms of service regarding automation, and using tools that automate actions can put your account at risk.

Taplio uses cookie-based authentication and automation techniques that technically violate LinkedIn's terms of service. While many users employ the tool without issues, others have reported account warnings, temporary restrictions, or even suspensions.

The risk increases when you use aggressive automation features like:

LinkedIn's algorithm flags accounts showing bot-like behavior patterns. If detected, LinkedIn may temporarily block Taplio's access or restrict your account functionality.

To minimize risk:

The Chrome extension is generally safer than backend automation features since it works within LinkedIn's interface rather than making unauthorized API calls.

Taplio vs Tweet Hunter

Taplio and Tweet Hunter are sister products from the same founding team. Taplio focuses on LinkedIn while Tweet Hunter is built for X/Twitter. They share similar DNA - AI content generation, viral post libraries, scheduling, and analytics - but each is optimized for its specific platform.

The tools have similar interfaces and workflows, making it easy to switch between platforms if you're active on both. The AI writing assistants use the same underlying technology but are trained on platform-specific content.

If you're active on both platforms, you can connect the two tools and get a 25% discount on subscriptions to both. For X/Twitter growth specifically, check out Tweet Hunter.

Taplio vs Supergrow: The Rising Alternative

Supergrow has emerged as a popular Taplio alternative, often mentioned by users who've switched away from Taplio. Here's how they compare:

Pricing: Supergrow starts at $19/month for individuals, compared to Taplio's $39/month. This makes it significantly more affordable for solo creators and small businesses.

AI Content Quality: Users report Supergrow's AI produces more natural, conversational content that better matches their personal voice. Taplio's AI is often described as more templated and generic.

Safety: Supergrow claims to operate within LinkedIn's terms of service using API-approved methods rather than risky cookie-based automation. This compliance-focused approach reduces account suspension risk.

Features: Both tools offer similar core features - AI writing, scheduling, analytics, and carousel creation. Taplio has an edge in its viral content library and lead database. Supergrow focuses more on content quality and team collaboration.

User Experience: Supergrow users highlight the intuitive interface, responsive customer support (average response time under 3 hours), and superior collaboration tools for teams.

Credit System: Supergrow offers unlimited creation workflows without confusing credit caps, while Taplio's credit system can feel restrictive for heavy users.

That said, Taplio still has advantages: its massive viral post database (5+ million posts vs. Supergrow's more limited library), the 3+ million enriched lead database on Pro plans, and deeper analytics capabilities.

Who Should Use Taplio?

Taplio makes sense if you:

Skip Taplio if you:

Alternatives to Consider

If Taplio isn't the right fit, here are some options worth exploring:

Supergrow: More affordable ($19/month starting), focuses on safer LinkedIn compliance, better AI content quality. Best for: Individual creators and small teams prioritizing safety and affordability.

AuthoredUp: Focuses on LinkedIn formatting and post insights. Excellent text editor specifically designed for LinkedIn with sophisticated formatting tools. Starting at $19.95/month. Best for: Writers who want better formatting control and don't need heavy automation.

Shield: Offers more in-depth LinkedIn analytics without content creation features. Best for: Data-driven professionals who want to analyze performance without scheduling or AI tools.

Buffer: Better for multi-platform social media management, though less LinkedIn-specific. More affordable for small teams. Best for: Multi-platform users who need basic LinkedIn scheduling alongside other networks.

Hootsuite: Enterprise-grade social media management across multiple platforms. Best for: Large teams managing multiple brands across various social networks.

MagicPost: Pure AI content writing tool starting at $29/month. Produces more human, conversational content without lead generation features. Best for: Users who only need AI writing assistance.

Native LinkedIn: If you post infrequently, LinkedIn's built-in scheduling might be enough. LinkedIn now offers native post scheduling, basic analytics, and newsletter features. Best for: Casual users who post a few times per month.

Real User Experiences: What People Actually Say

Based on user reviews across multiple platforms, here's what actual Taplio users consistently report:

Positive Feedback:

Common Complaints:

How to Get the Most Value from Taplio

If you decide to use Taplio, here's how to maximize your ROI:

1. Focus on the Viral Content Library: Spend time each week analyzing high-performing posts in your niche. Look for patterns in hooks, formats, and topics rather than copying posts directly.

2. Use AI as a Starting Point: Don't expect to publish AI-generated content directly. Use it to overcome writer's block and generate rough drafts, then heavily edit to match your voice.

3. Schedule Strategically: Use Taplio's optimal posting time suggestions based on your audience data rather than guessing when to post.

4. Leverage First Comment Scheduling: Remove links from your main posts and add them in scheduled first comments to avoid algorithmic penalties.

5. Build Engagement Lists: Create lists of key contacts (prospects, partners, influencers) and systematically engage with their content to stay visible.

6. Track Your Analytics: Review performance data weekly to identify what content types and topics drive the most engagement for your specific audience.

7. Use Automation Sparingly: Focus on high-value automation (scheduling, analytics) and minimize risky features (auto-DMs, mass actions) to protect your account.

8. Repurpose Relentlessly: Use the carousel generator to transform your existing blog posts, case studies, and videos into LinkedIn content.

Taplio Pricing: Is It Worth the Investment?

Let's do some practical math. If Taplio saves you 5-10 hours per week on LinkedIn management (a conservative estimate based on user reports), that's 20-40 hours per month.

If your time is worth $50/hour, that's $1,000-$2,000 in monthly value. Against a $65 Standard plan subscription, the ROI is clear - if you're actually using LinkedIn strategically for business development.

However, if you're only posting once a week and not using LinkedIn for lead generation, you're paying for features you don't need. In that case, a simpler alternative makes more sense.

The Pro plan at $199/month is harder to justify unless you're actively using the lead database for prospecting or you're an agency managing multiple client accounts. For most individual users, the Standard plan offers the best value-to-feature ratio.

The Bottom Line

Taplio is a solid all-in-one tool for LinkedIn growth. The viral post library is genuinely useful, the scheduling works well, and the analytics help you understand what's working. The lead generation features in the Pro plan add real business value for sales teams and consultants.

The catch is pricing. At $65/month for the Standard plan (the first tier with AI features), you need to be committed to LinkedIn as a serious business channel. The $39 Starter plan feels like a stripped-down version that exists mainly to upsell you.

The AI content quality is mediocre - expect to spend significant time editing outputs to match your voice. The automation features carry inherent risks of LinkedIn account restrictions. And the credit system can feel limiting for power users.

For users concerned about safety, pricing, or AI quality, alternatives like Supergrow offer compelling advantages. For those who value Taplio's viral content library and comprehensive lead database, the premium may be worthwhile.

If LinkedIn is where your customers or opportunities live, Taplio can save you hours each week and help you grow faster. If you're just dabbling, you can probably get by with free tools and LinkedIn's native features.

Try Taplio free for 7 days and see if it fits your workflow. Just remember to cancel before the trial ends if it's not for you.

My recommendation: Start with the 7-day free trial on the Standard plan (not Starter). Test the AI content quality, explore the viral post library, and evaluate whether the time savings justify the cost for your specific situation. Pay close attention to how much editing the AI content requires and whether you'll actually use the lead generation features.

For most solo creators and small businesses, I'd also recommend testing Supergrow alongside Taplio during your evaluation period. The $20/month price difference adds up to $240 annually - significant savings if Supergrow meets your needs equally well.

LinkedIn remains one of the highest-ROI platforms for B2B marketers, consultants, and founders. The right tool can multiply your results. Just make sure you're choosing based on your actual needs rather than feature lists you'll never use.