Taplio Review: An Honest Look at This LinkedIn Growth Tool
If you're serious about LinkedIn as a marketing channel, you've probably come across Taplio. It's an AI-powered LinkedIn tool that promises to help you create content, schedule posts, track analytics, and even find leads — all from one dashboard.
But is it actually worth $39-$199 per month? I'll break down what Taplio does well, where it falls short, and who should actually buy it.
What Is Taplio?
Taplio is a LinkedIn-specific tool built to help you grow your personal brand on the platform. It was created by Tibo Louis-Lucas and Tom Jacquesson, who also built Tweet Hunter (the equivalent tool for X/Twitter). The company was later acquired by lempire (the company behind Lemlist) for a reported $8-10 million.
The tool combines AI content generation, post scheduling, a viral post library, engagement tools, and analytics into one platform. It's used by over 6,000 LinkedIn professionals, from solopreneurs to agencies managing multiple accounts.
Taplio Pricing: What Does It Actually Cost?
Taplio offers three pricing tiers:
- Starter Plan: $39/month — Includes content scheduling, access to 5+ million viral posts for inspiration, and advanced analytics. However, you don't get AI-generated posts or the carousel generator at this tier.
- Standard Plan: $65/month — Adds AI-generated posts, carousel creation, 250 AI credits, relationship building tools, and the ability to manage multiple LinkedIn accounts.
- Pro Plan: $199/month — Everything in Standard, plus access to 3+ million enriched LinkedIn profiles for lead generation, 5,000 AI credits, and 500 post reply credits monthly.
All plans come with a 7-day free trial. Annual billing gets you a 30% discount. They also offer a 30-day money-back guarantee on your first payment.
One thing to note: you need a credit card to start the trial, and you'll be charged automatically if you forget to cancel.
Key Features: What Taplio Actually Does
AI-Powered Content Creation
Taplio's AI is trained on over 500 million LinkedIn posts to help you generate content. You can create full posts, hooks, and even carousels from any topic or URL. The AI uses GPT-4 technology and can suggest improvements, additions, or create posts from scratch.
The reality: The AI output is decent for getting started, but most users report it feels somewhat generic without significant editing. It's best used for inspiration and rough drafts rather than publishing directly.
Viral Post Library
This is one of Taplio's strongest features. You get access to a database of over 5 million high-performing LinkedIn posts. Enter any keyword or topic, and you'll see what's already worked in your niche. It's excellent for understanding what formats and topics resonate on the platform.
Post Scheduling
The scheduling system is straightforward. You can plan posts in advance, select specific publishing times, and preview exactly how your content will appear. There's also a queue system for easy content management.
Pro tip: Taplio lets you schedule your first comment alongside your post. This is handy for removing external links from your main post (LinkedIn's algorithm penalizes posts with outbound links) and adding them in the comments instead.
Analytics Dashboard
Track post engagement, follower growth, and other key metrics. The analytics help you identify what's working and when your audience is most active. You can see performance data for each post and repurpose top performers with one click.
Relationship Builder & Lead Generation
The Pro plan includes access to over 3 million enriched LinkedIn profiles. You can filter potential connections by industry, job level, and other criteria. Taplio also tracks people who engage with your content — likes, comments, and shares — so you can follow up with warm leads.
There's a direct integration with Lemlist for LinkedIn lead generation automation, which makes sense given the parent company connection.
Chrome Extension (Taplio X)
The free Chrome extension overlays engagement data directly on your LinkedIn feed. You can see instant stats, access your top-performing posts, and get content ideas without opening the main app. This works even without a paid subscription.
What Taplio Gets Right
- LinkedIn Focus: Unlike generic social media tools, Taplio is built specifically for LinkedIn. Every feature is optimized for the platform's quirks and algorithm.
- Viral Content Library: The 5+ million post database is genuinely useful for content inspiration. It's far more powerful than LinkedIn's native search.
- All-in-One Approach: Scheduling, AI content, analytics, and lead generation in one tool saves switching between platforms.
- Clean Interface: The dashboard is intuitive and user-friendly. Most users can get productive quickly.
- CRM-Like Features: Tracking who engages with your content and organizing them into lists helps turn LinkedIn activity into actual business opportunities.
What Sucks About Taplio
- Expensive Entry Point: At $39/month, Taplio is pricier than many competitors. And the Starter plan doesn't include AI content generation or carousel creation — the features most people actually want.
- Generic AI Output: The AI-generated content often lacks personality and needs heavy editing. It struggles to capture your unique voice.
- No Free Plan: Unlike some competitors, there's no ongoing free tier beyond the 7-day trial.
- LinkedIn Risk: Taplio uses cookies and automation that could potentially conflict with LinkedIn's terms of service. While the company claims to prioritize account safety, this is worth considering.
- No Mobile App: There's currently no dedicated mobile app for Taplio.
- Customer Support Issues: Some users report mixed experiences with customer support response times.
Taplio vs Tweet Hunter
Taplio and Tweet Hunter are sister products from the same founding team. Taplio focuses on LinkedIn while Tweet Hunter is built for X/Twitter. They share similar DNA — AI content generation, viral post libraries, scheduling, and analytics — but each is optimized for its specific platform.
If you're active on both platforms, you can connect the two tools and get a 25% discount on subscriptions to both. For X/Twitter growth specifically, check out Tweet Hunter.
Who Should Use Taplio?
Taplio makes sense if you:
- Are serious about LinkedIn as a core marketing or lead generation channel
- Post consistently (at least 3-5 times per week)
- Have the budget for a specialized tool ($65+/month for useful features)
- Want to save time on content ideation and scheduling
- Are a founder, B2B marketer, consultant, or sales professional using LinkedIn for business development
Skip Taplio if you:
- Only post occasionally on LinkedIn
- Are on a tight budget (under $40/month)
- Need multi-platform social media management (Taplio is LinkedIn-only)
- Want plug-and-play AI content without editing
Alternatives to Consider
If Taplio isn't the right fit, here are some options:
- Buffer or Hootsuite: Better for multi-platform social media management, though less LinkedIn-specific
- AuthoredUp: Focuses on LinkedIn formatting and post insights
- Shield: Offers more in-depth LinkedIn analytics
- Native LinkedIn: If you post infrequently, LinkedIn's built-in scheduling might be enough
The Bottom Line
Taplio is a solid all-in-one tool for LinkedIn growth. The viral post library is genuinely useful, the scheduling works well, and the analytics help you understand what's working. The lead generation features in the Pro plan add real business value for sales teams and consultants.
The catch is pricing. At $65/month for the Standard plan (the first tier with AI features), you need to be committed to LinkedIn as a serious business channel. The $39 Starter plan feels like a stripped-down version that exists mainly to upsell you.
If LinkedIn is where your customers or opportunities live, Taplio can save you hours each week and help you grow faster. If you're just dabbling, you can probably get by with free tools and LinkedIn's native features.
Try Taplio free for 7 days and see if it fits your workflow. Just remember to cancel before the trial ends if it's not for you.