Squarespace Features: Everything You Get (and Don't Get) on Each Plan
Squarespace markets itself as an all-in-one website builder for entrepreneurs and creatives. But what do you actually get? Here's a no-BS breakdown of every Squarespace feature worth knowing about—and the limitations nobody tells you upfront.
If you're still on the fence about whether Squarespace is right for you, check out our Squarespace reviews or compare it against alternatives in our Squarespace vs Wix and Squarespace vs WordPress guides.
Website Building Features
Let's start with what Squarespace does best: making websites look good.
Templates and Design
Squarespace gives you access to around 190 mobile-optimized templates across all plans. These aren't cheap-looking WordPress themes—they're genuinely well-designed templates that work for portfolios, restaurants, ecommerce stores, and service businesses.
The Fluid Engine is Squarespace's drag-and-drop editor that replaced the older block system. It gives you more control over layouts without touching code. Recent template additions include Fletcher, Sidney, Byron, Minoru, Achromatic, Looped, and Radian—all solid options depending on your aesthetic.
Here's what's included in the design toolkit:
- Drag-and-drop editing with the Fluid Engine
- Site-wide style controls for fonts, colors, and spacing
- Block pinning to keep elements visible as visitors scroll
- Header and footer visibility control per page
- Free logo maker for basic branding
The catch? Blog posts still use the classic editor—you can't use Fluid Engine on blog content. This limits design flexibility for content-heavy sites.
Blueprint AI and Design Intelligence
Squarespace launched Design Intelligence—a suite of AI-powered tools that generate personalized website designs and content based on your brand personality. Blueprint AI is the centerpiece: answer a few questions about your business, and it creates a starting website populated with curated imagery and copy.
Additional AI features include:
- Site Themes: Curated font and color combinations based on your website's personality
- Layout Switcher: Recommendations for page layouts that you can apply instantly
- AI Descriptions: Generate copy for SEO, videos, courses, and client documents
Is it perfect? No. The AI copywriting options are vague compared to Shopify Magic, but the Brand Identity feature stores your brand description and tone of voice to maintain consistency across generated content.
Ecommerce Features
Squarespace has been pushing hard into ecommerce. You can now sell on all four pricing plans, though features vary significantly by tier.
What You Can Sell
- Unlimited physical products (no product limits)
- Digital downloads (files, PDFs)
- Services and appointments
- Courses and video content
- Memberships with gated content
- Gift cards
- Subscriptions (Advanced plan only)
Squarespace handles digital products and subscriptions better than Shopify—it's geared toward creators selling courses, memberships, and downloadable content rather than massive product catalogs.
Commerce Features by Plan
Here's where it gets confusing. Not all ecommerce features are available on every plan:
| Feature | Basic ($16/mo) | Core ($23/mo) | Plus ($39/mo) | Advanced ($99/mo) |
|---|---|---|---|---|
| Sell products | Yes | Yes | Yes | Yes |
| Transaction fee | 2% | 0% | 0% | 0% |
| Customer accounts | Yes | Yes | Yes | Yes |
| Abandoned cart recovery | No | No | Yes | Yes |
| Subscriptions | No | No | No | Yes |
| Real-time carrier shipping | No | Yes | Yes | Yes |
| Advanced shipping rules | No | No | No | Yes |
| Commerce APIs | No | No | No | Yes |
For the full pricing breakdown, see our Squarespace pricing guide.
Point of Sale
Squarespace offers POS features through integration with Square. Connect a Square card reader to accept payments in person and keep your inventory synced with your online store. There's also Tap to Pay for contactless payments on iPhone and NFC-enabled Android phones.
The limitation: POS is only available in the US.
Ecommerce Limitations
Here's where Squarespace falls short compared to Shopify or BigCommerce:
- Limited payment processors: Only Stripe, PayPal, and Square. No alternative processors, which is problematic in some countries.
- Single currency display: Your store only shows one currency. International customers see their currency at checkout, but prices on product pages are confusing.
- Weak multilingual support: No built-in translation features for international markets.
- Basic search: The built-in product search is clunky and often doesn't find products correctly.
- Limited inventory tools: Works fine for smaller catalogs but struggles with 20+ products in terms of template performance.
- Shipping limitations outside US: Carrier-calculated rates use full retail costs—you can't use your discounted carrier rates.
If you're planning to scale massively or sell internationally, Squarespace probably isn't your best choice. For a detailed comparison, check our Squarespace vs Shopify guide.
Blogging and Content Features
Squarespace has strong blogging roots, and it shows. The blogging features are legitimately good for content creators.
Blog Management
- Unlimited blog posts
- Multiple blog pages per site
- Post scheduling with date and time control
- Draft, scheduled, published, and "needs review" status options
- Categories and tags for organization
- RSS feed support for podcasting
- Comments with moderation controls
Scheduling posts is straightforward: create your post, click Draft, select Scheduled, pick your date and time, and you're done. Posts automatically publish at the scheduled time.
Content Blocks
Squarespace uses a block-based system for adding content. Available blocks include:
- Text, images, video, and audio
- Gallery blocks (grid, slideshow, carousel)
- Quote and markdown blocks
- Form blocks for lead capture
- Product blocks for ecommerce
- Map blocks with Google Maps integration
- Code injection for custom HTML/CSS/JavaScript
- OpenTable reservations (restaurants)
- ChowNow integration (food ordering)
SEO Features
Squarespace includes built-in SEO tools, though they're more basic than what you'd get with dedicated SEO plugins on WordPress.
What's Included
- Clean URLs automatically generated
- Meta titles and descriptions for pages and products
- Automatic XML sitemaps
- SSL security on all sites
- Alt text for images
- 301 redirects
- Google Search Console integration
- Google My Business sync for local SEO
The SEO Checklist feature scans your site's metadata and alt text, then suggests improvements you can implement in seconds. No SEO expertise required for the basics.
SEO Limitations
If you're serious about SEO, Squarespace's tools are adequate but not exceptional. You can't customize URL structures beyond the basics, and there's no built-in schema markup. For advanced SEO, you'll need third-party tools or manual code injection.
Marketing and Analytics Features
Email Marketing
Squarespace Email Campaigns is a separate add-on (not included in website plans) that lets you send newsletters and promotional emails. It integrates with your site's contact list and product catalog.
You can also integrate with third-party email tools like Mailchimp and AWeber. For email marketing options, see our email marketing for small business guide.
Analytics
Built-in analytics cover the basics:
- Site traffic and visitor demographics
- Traffic sources
- Popular content
- Sales and revenue (commerce plans)
- Conversion rates
- Purchase funnel analytics (commerce plans)
Advanced commerce analytics—like sales by product—are only available on Commerce plans. You can also integrate Google Analytics for deeper insights.
Social Media Integration
- Instagram product tagging
- Facebook and Instagram selling
- Social sharing buttons
- Auto-push blog posts to social platforms
Domain and Hosting Features
Every Squarespace plan includes:
- Free custom domain for the first year (annual billing only)
- Unlimited bandwidth
- Unlimited storage (video hosting capped at 30 minutes on Basic)
- Free SSL certificate
- 24/7 customer support
Domain renewals run $20-70/year depending on the extension (.com vs .studio, etc.). Squarespace became one of the world's largest domain registrars after acquiring Google Domains, so domain management is solid.
The Domains Dashboard lets you manage DNS settings, email forwarding, and domain permissions from one place. If you already had a Google Domains account, your domains now live in Squarespace.
For current pricing details and discounts, check our Squarespace cost breakdown or grab a Squarespace coupon.
Scheduling and Appointments (Acuity)
Squarespace acquired Acuity Scheduling, and it's now a separate subscription that integrates with your site. Features include:
- Online appointment booking
- Calendar sync (Google, iCloud, Outlook)
- Automated email reminders
- Payment collection at booking
- Customizable intake forms
- Automated invoices from appointment details
Acuity is a separate cost from your website plan, but it's a strong option for service businesses. The streamlined interface makes it easy to contact clients, reschedule bookings, or initiate checkout directly from the appointment details page.
Bio Sites (Link in Bio)
Bio Sites is Squarespace's link-in-bio feature for social media profiles. It's separate from the main website plans and includes:
- Aesthetic templates and customization
- Product links to your Squarespace store or external storefronts
- Paywall links for monetization
- Tip jars and crowdfunding
- Mailing list capture
- Digital product sales
- Bookable appointments
- Analytics and insights
You can sell guides, sheets, and digital downloads directly on your Bio Site—useful for creators who drive traffic from Instagram or TikTok.
Member Areas and Gated Content
Member Areas lets you create members-only pages with subscription access. Useful for:
- Online courses
- Premium video content
- Exclusive blog posts
- Community content
Pricing plans for members can be recurring subscriptions or one-time payments. You can create multiple tiers to offer different access levels.
Integrations and Extensions
Squarespace integrates with third-party services through Extensions:
- Shipping: ShipStation, ShipBob, Printful
- Marketing: Mailchimp, Zapier, Google Analytics
- Payments: Stripe, PayPal, Square, AfterPay
- Inventory: SKU IQ for syncing online and in-store sales
- Social: Instagram, Facebook, Pinterest
The extension ecosystem is smaller than Shopify's app store. You won't find AliExpress, Amazon Fulfillment, or eBay integrations. If you need dropshipping beyond Printful, consider Shopify instead.
Custom Code Access
The Basic plan doesn't allow custom CSS or JavaScript. You need the Core plan or higher to:
- Add custom CSS for design tweaks
- Inject JavaScript for custom functionality
- Use code injection for tracking pixels
- Add Facebook pixels for ad tracking
If you're planning any customization beyond what the visual editor offers, skip the Basic plan.
What's Missing from Squarespace
No platform does everything. Here's what Squarespace doesn't have:
- Free plan (only a 14-day free trial)
- Native multilingual/multi-currency stores
- Advanced inventory management for large catalogs
- App store comparable to Shopify
- Full blog design control (no Fluid Engine for posts)
- Discounted carrier shipping rates (US only, retail rates)
- Popular payment gateways beyond Stripe/PayPal/Square
Bottom Line: Who Should Use Squarespace?
Squarespace is excellent for:
- Portfolios and creative professionals
- Service businesses with appointment booking needs
- Small ecommerce stores (under 50 products)
- Bloggers and content creators
- Anyone who values design over deep customization
Look elsewhere if you need:
- Large-scale ecommerce with advanced inventory
- International selling with multi-currency
- Extensive third-party integrations
- Budget hosting (Squarespace starts at $16/month)
Ready to try it? Start your Squarespace free trial and test the features yourself. You can also check if there's a Squarespace free trial extension or discount available before committing.