RocketReach Cost: What You'll Actually Pay (With Hidden Fees Exposed)
Looking up RocketReach's pricing page won't give you the full picture. The costs depend on billing frequency, credit usage, and features you actually need. Here's what you'll really pay.
RocketReach Pricing Plans at a Glance
RocketReach uses a credit-based system with three main individual plans. Annual billing saves you significantly—up to 51% compared to monthly rates.
| Plan | Monthly (Billed Annually) | Monthly (Billed Monthly) | Key Features |
|---|---|---|---|
| Essentials | $48/month ($576/year) | $99/month | Email only, 1,200 exports/year |
| Pro | $108/month ($1,296/year) | $165/month | Email + Phone, 3,600 exports/year |
| Ultimate | $140-$209/month ($1,679-$2,508/year) | $169-$249/month | Full API access, 20,000 exports/year |
Note: RocketReach frequently A/B tests pricing, so you may see slightly different numbers depending on your region and when you visit. Always confirm at checkout.
What Each Plan Actually Includes
Essentials Plan ($48-$99/month)
The entry-level plan is email-only. You get personal and professional email lookups, the Chrome browser extension, person search, and can send up to 25 emails per day through the platform. You're capped at 100 exports per month or 1,200 per year.
This plan works for freelancers and solopreneurs doing light prospecting. If you need phone numbers, look elsewhere.
Pro Plan ($108-$165/month)
Pro adds unlimited mobile and direct phone numbers, company search, bulk lookups, technographics data, and bumps your daily email limit to 100. Exports increase to 500 per month or 6,000 per year.
This is the sweet spot for most sales teams. You get phone numbers without paying for enterprise features you won't use.
Ultimate Plan ($140-$249/month)
Ultimate includes everything in Pro plus full API access, Salesforce integration, org charts, company trends, and intent data. Annual plans offer unlimited lookups with 20,000 exports per year.
The API access alone makes this worthwhile if you're building custom integrations or need to pull data programmatically.
Team Plans: Higher Costs, More Features
If you need multiple seats, RocketReach offers team pricing starting at $83-$207 per user monthly (billed annually only—no monthly option for teams).
Team plans add features like SSO, advanced reporting, priority support, and the ability to add/reassign seats. You'll need to choose between 2-5 user seats, or get a custom quote for larger teams.
Enterprise pricing starts around $6,000 annually and is fully negotiable based on your volume needs.
The Credit System: Where Costs Add Up
Here's what trips people up: RocketReach operates on a lookups and exports system that's easy to burn through.
Lookups reveal data in the app. Annual plans typically offer unlimited lookups, but there's a fair usage cap of around 10,000 per month to prevent abuse.
Exports are consumed when you download to CSV or push data to your CRM. These are capped based on your plan, and running out mid-month sucks.
If you exceed your limits, you can purchase additional lookups at $0.30-$0.45 each. This adds up fast if you're doing high-volume prospecting.
Pro tip: A lookup is only charged if RocketReach finds a verified email or phone. If they come up empty, you generally get the credit back.
Free Plan: Is It Worth Anything?
RocketReach offers 5 free lookups per month with no credit card required. It's enough to test the interface and data quality, but you'll burn through those credits in about 10 minutes of actual prospecting.
Use the free tier to validate that RocketReach has good coverage for your target market before committing to a paid plan.
What's Actually Good About RocketReach
- Massive database: 700+ million individual contacts and 60+ million company profiles
- Solid accuracy: They claim 85-98% deliverability on verified emails
- Advanced filters: 100+ search filters including job title, industry, company size, location, and technographics
- Chrome extension: Works on LinkedIn and company websites
- Bulk lookups: Pull multiple contacts at once (Pro and above)
What Sucks About RocketReach
- Credit system complexity: The distinction between lookups and exports confuses everyone
- Annual billing pressure: Monthly rates are significantly higher, pushing you toward annual commitments
- Data inconsistency: Some users report 10%+ bounce rates and outdated contact info
- No intent data on lower tiers: You need Ultimate or higher for buyer intent signals
- Salesforce integration locked: Only available on Ultimate plan
RocketReach vs. Alternatives: Cost Comparison
RocketReach sits in the mid-tier for B2B contact data pricing. Here's how it stacks up:
| Tool | Starting Price | Best For |
|---|---|---|
| RocketReach | $48/month (annual) | Bulk contact lookups, broad database |
| Lusha | $36/month | LinkedIn prospecting, verified phone numbers |
| Apollo.io | Free tier available | All-in-one sales platform with outreach |
| ZoomInfo | $10,000+/year | Enterprise teams, deep company intelligence |
| Hunter.io | Free-$99/month | Email-only, domain searches |
If you're primarily prospecting on LinkedIn and need verified phone numbers, Lusha starts at a lower price point and many users report better data quality for direct dials. Apollo.io bundles contact data with email sequencing, which could replace two tools.
ZoomInfo is the enterprise option—far more expensive but includes org charts, intent data, and deeper company intelligence that RocketReach doesn't match.
Who Should Use RocketReach?
Good fit:
- Sales teams doing high-volume email outreach
- Recruiters searching across industries
- Marketers building targeted contact lists
- Anyone who needs both email and phone data without enterprise pricing
Bad fit:
- Teams that need enterprise-grade intent data (look at ZoomInfo or Cognism)
- Solo users with tight budgets (try Apollo.io's free tier first)
- European markets where GDPR compliance is critical (Cognism or Lusha have stronger compliance)
- Anyone who hates credit-based systems
Tips to Minimize RocketReach Costs
- Commit to annual billing: Yes, it's a bigger upfront cost, but you'll save 26-51% compared to monthly
- Start with Essentials: If you're not sure you need phone numbers, test with email-only first
- Use the Chrome extension wisely: Lookups from the extension count against your credits
- Export strategically: Build your lists in RocketReach, then export once rather than exporting individual contacts
- Monitor your usage: Set calendar reminders to check credit consumption before you hit limits
Bottom Line: Is RocketReach Worth the Cost?
RocketReach delivers solid value if you need a large contact database with both email and phone data. The Pro plan at ~$108/month (annual) hits the sweet spot for most sales teams.
But the credit system is annoying, and you'll pay premium prices for features like Salesforce integration that competitors include in cheaper plans.
My recommendation: Use the free tier to test data quality for your specific market. If the emails check out and you need high volume, commit to an annual plan. If you're doing lower-volume outreach or need better phone data, check out Lusha or Apollo.io first.
For more detailed plan comparisons, see our full RocketReach pricing breakdown or read up on whether RocketReach is legit.