7 Best RocketReach Competitors Worth Considering

RocketReach is a popular B2B contact data platform with over 700 million professional profiles. But it's not perfect. Users frequently complain about data accuracy issues (bounce rates hitting 10%+), a confusing credit system, and the fact that phone numbers are locked behind higher-tier plans.

If you're shopping for alternatives, here's a breakdown of the best RocketReach competitors, what they actually cost, and which one makes sense for your use case.

Why People Leave RocketReach

Before diving into alternatives, let's be real about RocketReach's weaknesses:

• Data accuracy concerns: Some users report inconsistent contact data leading to high bounce rates
• Credit consumption: The platform uses credits even when contact data turns out to be incorrect or incomplete
• Pricing complexity: The credit-based system can be confusing, and phone numbers require Pro ($119/month) or Ultimate ($209/month) plans
• US-centric data: Coverage in European and international markets can be spotty
• No built-in outreach: RocketReach focuses on contact discovery, so you need separate tools for email sequences

For reference, RocketReach pricing starts at $69/month for Essentials (email only, 100 lookups) and goes up to $209/month for Ultimate (500 monthly lookups with intent data). Annual billing offers unlimited lookups but has a 10,000/month cap.

1. Lusha – Best for LinkedIn Prospecting

Lusha is a strong choice if your team lives inside LinkedIn and needs compliant data quickly. It combines verified mobile numbers with strict GDPR/CCPA compliance—important if you're targeting European markets.

Key features:

• Chrome extension for LinkedIn and Sales Navigator
• Real-time buying signals
• CRM integrations (Salesforce, HubSpot, Pipedrive)
• 150M+ verified contacts

Pricing:

• Free: 70 credits/month
• Pro: $22.45/user/month (billed annually) with 3,000 annual credits
• Premium: $52.45/user/month (billed annually) with 7,200 annual credits
• Scale: Custom pricing for enterprise

Lusha's credit system charges 1 credit per email and 10 credits per phone number. That phone number pricing can add up fast if you're doing heavy cold calling.

Best for: Sales reps who prospect primarily on LinkedIn and need GDPR-compliant data for European markets.

For more details, check out our Lusha pricing breakdown.

2. Apollo.io – Best All-in-One Platform

Apollo.io bundles contact data with built-in email sequencing and a dialer—something RocketReach doesn't offer. If you want to find leads AND reach out to them from one platform, Apollo is the move.

Key features:

• 275M+ contact database
• Built-in email sequences and A/B testing
• Dialer (on higher tiers)
• Free tier available
• Advanced filters including technographics and funding data

Pricing:

• Free: 100 credits/month, 2 active sequences
• Basic: $49/user/month (annual) with 5,000 credits
• Professional: $79/user/month (annual) with 10,000 credits
• Organization: $119/user/month (annual) with 15,000 credits, minimum 3 seats

The catch: Data accuracy can be inconsistent. Users report that credits get consumed even when contact info is wrong. Mobile numbers cost 8 credits each, and those credits don't roll over.

Best for: Startups and SMBs wanting an affordable all-in-one solution for prospecting and outreach.

3. ZoomInfo – Enterprise-Grade Intelligence

ZoomInfo is the 800-pound gorilla in sales intelligence. It offers the most comprehensive feature set but at enterprise pricing that's out of reach for most small businesses.

Key features:

• Website visitor tracking
• Buyer intent signals
• Org charts and company trends
• Digital advertising integration
• Separate packages for sales, marketing, and recruiting

Pricing: Custom quotes only. Expect $15,000-$30,000+ annually for basic packages. Credits and supplementary tools cost extra.

Best for: Enterprise sales teams with budget for premium tools and need for advanced intent data and integrations.

4. Cognism – Best for European Data

If you're targeting EMEA markets, Cognism is worth serious consideration. They claim 2x more mobile coverage in the US than competitors and the most complete data in Europe. Their phone-verified "Diamond Data" contacts are manually verified.

Key features:

• GDPR & CCPA strictly compliant
• Intent data powered by Bombora
• Phone-verified mobile numbers
• Strong EMEA coverage
• Unrestricted data access (no credits on some plans)

Pricing: Cognism offers license-based pricing rather than credits. They have Grow and Elevate packages, but you'll need to talk to sales for actual numbers. Expect enterprise-level pricing.

Best for: International sales teams targeting European markets who need compliance-first data.

5. Hunter.io – Best Budget Option

Hunter.io is the lightweight, affordable option for teams that only need email addresses. It doesn't do phone numbers at all, but if email is your primary channel, it's hard to beat on price.

Key features:

• Domain search to find all emails at a company
• Email verification
• Campaign builder for cold outreach
• Native CRM integrations plus Zapier
• Chrome extension

Pricing:

• Free: 25 monthly searches, 50 verifications
• Paid plans start at $34/month

Best for: Freelancers and small teams doing email-only outreach on a budget.

6. UpLead – Best for Data Accuracy

UpLead differentiates itself with real-time email verification on every contact export. They claim 95% data accuracy, which is higher than most competitors.

Key features:

• Real-time email verification
• Mobile and direct dial numbers
• Intent data to identify active buyers
• Technographic data tracking
• Bulk lookup and enrichment

Pricing:

• Essentials: $99/month for 170 credits
• Plus: $199/month
• Professional: $399/month (or $299/month on annual)

UpLead is positioned as about one-third the cost of enterprise platforms like ZoomInfo while offering similar functionality.

Best for: Teams that can't afford bounced emails hurting their domain reputation.

7. Kaspr – Best for Solo LinkedIn Prospectors

Kaspr is a European B2B data provider that specializes in LinkedIn prospecting. It's popular with SDRs and recruiters who work primarily on LinkedIn and Sales Navigator.

Key features:

• LinkedIn Chrome extension
• Data from LinkedIn profiles, lists, posts, events, and groups
• GDPR aligned
• Unlimited B2B email credits on free plan (with referrals)
• CRM and dialer integrations

Pricing:

• Free: 5 phone credits, 5 direct email credits (unlimited B2B emails if you invite 3 colleagues)
• Paid plans start at $49/month

Kaspr is praised for better accuracy in French and European markets specifically.

Best for: Individual reps and recruiters prospecting heavily on LinkedIn, especially in European markets.

Quick Comparison Table

Which RocketReach Alternative Should You Choose?

Choose Lusha if: You prospect on LinkedIn and need compliant data, especially for European contacts. The pricing is transparent and the Chrome extension is excellent.

Choose Apollo.io if: You want prospecting and email outreach in one tool and can tolerate some data accuracy issues. The free tier is genuinely useful for small teams.

Choose ZoomInfo if: You have enterprise budget and need the full suite—intent data, org charts, visitor tracking, everything.

Choose Cognism if: European data quality and GDPR compliance are non-negotiable for your business.

Choose Hunter.io if: Email is your only channel and you want to keep costs low.

Choose UpLead if: Data accuracy matters more than database size. You can't afford bounced emails destroying your sender reputation.

Choose Kaspr if: You're an individual SDR or recruiter working LinkedIn in European markets.

Final Thoughts

RocketReach isn't a bad tool—it has a massive database and the Chrome extension works well. But the credit system is confusing, phone numbers cost extra, and data accuracy varies.

If I had to pick one alternative for most B2B sales teams, Lusha hits the sweet spot of reasonable pricing, good data quality, and strong LinkedIn integration. For teams that want outreach built in, Apollo.io is hard to beat on value despite its accuracy quirks.

The right choice depends on your budget, where your prospects are located, and whether you need phone numbers or just emails. Don't just look at the starting price—calculate how many credits you'll actually need per month and factor in overages.