Reply.io Pricing: Complete Breakdown of Plans, Costs & What You Actually Pay

Looking at Reply.io for your sales outreach? The pricing page looks straightforward enough, but there's more going on under the hood than the headline numbers suggest. I've dug through the actual pricing structure, analyzed user experiences, and put together everything you need to know before committing.

Here's the quick version: Reply.io starts at $59/month for basic email outreach and scales up to $800+/month for their AI SDR features. But the real cost depends heavily on your contact volume, which channels you need, and add-ons that can quietly inflate your bill. A team starting at $445/month for five users can easily hit $600-$700 after adding LinkedIn automation, extra data credits, and other essentials.

Reply.io Pricing Plans Overview

Reply.io structures their pricing around active contacts (unique people you email per month) rather than just seat count. This is different from tools like Instantly or Close CRM, and it matters for how you budget.

Active contacts means the number of unique contacts you can send one first-step email and an unlimited number of follow-ups per month. Some other cold outreach tools limit the total number of emails you can send, but Reply lets you send unlimited follow-ups once you've initiated contact within your contact tier.

Email Volume Plan - Starting at $59/month

This is their entry-level option, priced per user and billed annually. The pricing recently changed from $49 to $59/month for the base tier, which is worth noting if you've seen older pricing information online.

At the base tier you get:

The pricing scales based on how many contacts you need:

What's not included: LinkedIn automation, calls, SMS, and WhatsApp. These are add-ons you'll pay extra for. LinkedIn automation costs approximately $69 per LinkedIn account, and calls/SMS cost around $29 per account.

The Email Volume plan is ideal for solopreneurs or small teams focused exclusively on email outreach. However, most modern sales teams need multichannel capabilities, which makes this plan less practical than it initially appears.

Multichannel Plan - Starting at $89/user/month

This is Reply.io's flagship plan for teams that need more than just email. It includes all-inclusive multichannel outreach via email, LinkedIn, SMS, and phone at one price.

Key features:

The multichannel plan is priced per user at $89/month when billed annually, or $99/month when billed monthly. This means a team of 5 would pay $445/month minimum on annual billing, or $495/month on monthly billing.

Unlike the Email Volume plan, the Multichannel plan doesn't limit your active contacts. You can reach out to as many unique people as needed each month, making it more scalable for aggressive growth strategies.

The LinkedIn automation is a major value-add here. On the Email Volume plan, you'd pay an extra $69 per LinkedIn account, so for a 5-person team that's an additional $345/month. The Multichannel plan includes this by default, making it more cost-effective if you use multiple channels.

Agency Plan - Starting at $166/month

Built for lead generation agencies managing multiple clients. This plan provides unlimited clients, unlimited users, and advanced features like team dashboards and dedicated support. You'll need annual billing and typically 3+ users to qualify.

Agency-specific perks:

In practice, agencies often negotiate custom deals especially when rolling multiple clients into enterprise agreements. The base $166/month is a starting point, and actual costs depend on the number of clients, mailboxes needed, and whether you want white-label capabilities.

One agency consultant noted Reply.io's "menu-based" pricing can be unwieldy for agencies that prefer an all-in-one approach. Unmanaged add-ons like advanced API usage or WhatsApp automation can inflate costs quickly if you're not careful about what each client actually needs.

AI SDR (Jason AI) Plan - Starting at $500/month

This is Reply.io's newest and most advanced offering - an AI-powered SDR that handles prospecting to response management automatically. Jason AI finds prospects, sends personalized messages, and manages responses 24/7.

The AI SDR pricing has three tiers:

AI SDR Starter ($500-$1,000/month):

AI SDR Growth ($1,500-$3,000/month):

AI SDR Enterprise (Custom pricing):

Jason AI works by learning your product and audience, defining your ideal customer profile, finding prospects in Reply's database of 1+ billion contacts, and crafting personalized multichannel sequences. It can handle responses automatically or generate replies for your approval (copilot mode vs. autopilot mode).

The AI SDR essentially replaces a human SDR at a fraction of the cost - a traditional SDR costs $60,000-$80,000 annually in salary alone. At $500-$1,000/month ($6,000-$12,000 annually), Jason AI represents significant savings, though you trade some human judgment and relationship-building capabilities.

Hybrid Plan (Pricing Not Disclosed)

Reply.io recently introduced a Hybrid plan that combines standard multichannel outreach for high-volume sequences with AI-powered sequences for hyper-personalized outreach. This gives you the best of both worlds - volume and personalization.

Pricing for the Hybrid plan isn't publicly available. You'll need to contact Reply's sales team for a custom quote. This is typically positioned for mid-market and enterprise teams that need both scale and sophistication.

Hidden Costs and Add-Ons to Watch For

Here's where Reply.io pricing gets tricky. The base prices look competitive, but several common add-ons can significantly increase your monthly bill:

LinkedIn Automation Add-On

If you're on the Email Volume plan, LinkedIn automation is an add-on at around $69 per LinkedIn account. This adds up fast if you have multiple team members doing LinkedIn outreach. For a 5-person team, that's an extra $345/month on top of your base plan.

The Multichannel and Agency plans include LinkedIn automation by default, which is why they're often more cost-effective for teams that need this capability.

Calls & SMS Add-On

Phone and text messaging capabilities cost approximately $29 per account on plans where it's not included. Again, the Multichannel plan includes this by default, making it a better value for teams using multiple channels.

Data Credits

Every plan includes some live data credits for prospecting:

If you need more for prospecting, you'll pay extra. Data credit packs are sold in blocks, with pricing starting at:

Reply.io doesn't publicly disclose exact pricing for data credit add-ons, which contributes to the pricing transparency complaints you'll see in user reviews.

AI Personalization Credits

AI personalization is available as an add-on for creating hyper-personalized messages at scale. Pricing tiers include:

AI credits are used to generate personalized email content based on individual recipient parameters, helping you scale personalization without manual work.

Email Validations

Bulk email validations beyond included limits cost extra. Email validation packages include:

Email validation is critical for maintaining deliverability and avoiding spam folder placement. Without it, you risk high bounce rates that damage your sender reputation.

The Real Cost Example

One user reported their $445/month base plan (5 users on Multichannel) "quickly rising" to $600-$700 after adding extra data credits, AI personalization credits, and sales tax. Another user mentioned starting at $49/month but ending up closer to $118/month after adding LinkedIn and SMS capabilities on the Email Volume plan.

This isn't unique to Reply.io - most SaaS pricing works this way. But it's important to budget for the actual features you need, not just the headline price.

Reply.io Free Plan & Free Trial

14-Day Free Trial

Reply.io offers a generous 14-day free trial with access to all core features. No credit card required to start.

What's included in the free trial:

This is actually generous compared to many competitors - you can genuinely test the platform's capabilities before committing to a paid plan. Take advantage of this to test your actual use case with real data.

Free Plan

There's also a permanent free tier for basic exploration, though it's quite limited:

AI Chat Free Plan

Reply.io offers a free chatbot plan that includes:

This is useful for testing Reply's inbound capabilities, but the 10 contact per month limit makes it impractical for production use. It's essentially a trial for their chatbot features.

What You Get at Each Price Point: Feature Comparison

Let's break down exactly what features are available at each pricing tier:

Email Volume Plan Features

Email capabilities:

Data & contacts:

Deliverability:

Reporting:

Not included:

Multichannel Plan Features

Everything in Email Volume, plus:

LinkedIn automation:

Calls & SMS:

WhatsApp:

Enhanced data:

Integrations:

Team features:

Agency Plan Features

Everything in Multichannel, plus:

AI SDR Plan Features

All multichannel capabilities, plus:

Reply.io Billing: Monthly vs Annual

Reply.io offers both monthly and annual billing options, with significant savings for annual commitments:

Email Volume Plan:

Multichannel Plan:

Agency Plan:

AI SDR Plans:

The annual discount is standard in SaaS pricing, typically 15-20% savings. However, several users have reported issues with auto-renewal and difficulty canceling annual plans, so read the terms carefully before committing.

What Reply.io Actually Does Well

Despite the pricing complexity, Reply.io has legitimate strengths that justify the investment for many teams:

Multichannel Sequences

Reply.io excels at combining email, LinkedIn, calls, SMS, and WhatsApp in conditional sequences that adapt based on prospect behavior. Few platforms do this as comprehensively. You can set up rules like "if prospect doesn't open email within 3 days, send LinkedIn connection request" or "if prospect replies positively, create a call task."

This level of multichannel orchestration is hard to find elsewhere without cobbling together multiple tools.

Email Deliverability Tools

The anti-spam suite with inbox rotation, email warmup, and deliverability monitoring is robust. Users report landing in primary folders more consistently compared to competitors.

Specific deliverability features include:

One user reported: "We get higher deliverability, the UX is great and it's just super easy to set up your campaigns with this software."

CRM Integrations

Native integrations with Salesforce, HubSpot, Pipedrive, Copper, Close, Zoho, Freshsales, Salesflare, and Nutshell. Data syncs smoothly for contacts, accounts, calls, and activities.

The integrations are bidirectional - you can push prospects from your CRM into Reply sequences, and Reply automatically updates your CRM with engagement data, meeting bookings, and status changes. This eliminates manual data entry and keeps your CRM up to date.

B2B Data Access

Access to over 1 billion global contacts with intent signals, covering 150+ countries. The Chrome extension pulls contact info directly from LinkedIn, making prospecting faster.

The Reply Data database includes:

Having data built into your outreach platform eliminates the need for separate tools like ZoomInfo or Apollo for basic prospecting.

AI Personalization

Jason AI can generate sequences, personalize emails at scale, and even create AI voice messages in your own voice for LinkedIn outreach. The AI analyzes prospect LinkedIn profiles, company websites, and activity to craft relevant messages.

One user reported: "With Reply I have about a 60% hit rate with heavily customized AI emails" and another mentioned: "We've had incredible results with open rates as high as 92% and reply rates as high as 64%."

The AI personalization features multiple modes:

Unlimited Mailboxes

Most plans include unlimited mailbox connections. This is critical for scaling cold email - you can rotate sends across multiple domains and email accounts to maintain deliverability. Competitors often charge per mailbox, making Reply's unlimited approach more cost-effective at scale.

Where Reply.io Falls Short

Some consistent user complaints worth knowing before you buy:

Pricing Transparency

Multiple users report surprise charges and confusing billing. One user noted they were "locked into a 3-month minimum then charged $500 with no clear notice." Another complained about Reply.io "tripling the price for existing users after years of loyalty" without grandfathering rates.

Common pricing complaints include:

One G2 reviewer stated: "They could definitely handle pricing changes more fairly. I'm super disappointed that they decided to triple the price for existing users after years of loyalty. There should've been a transition plan or at least a grandfathered rate."

Learning Curve

The platform has a lot of features, which means a lot to learn. Some find the interface "non-intuitive" with "basic tasks requiring too many steps."

Specific usability complaints:

One Trustpilot review called it "The worst bulk email tool I've used to date. Not user-friendly. Not intuitive."

However, Reply.io does offer onboarding support on paid plans, with Customer Success Manager assistance for setup, configuration, and best practices. Taking advantage of this can significantly reduce the learning curve.

Support Limitations

Live help is chat/email only during EST business hours (2 AM - 7 PM EST). No 24/7 phone support, which can be frustrating for urgent issues or teams in different time zones.

Reply claims under 15-minute response times during operating hours, and many users praise the support team's responsiveness and helpfulness. However, if you're based in Asia or Europe, the EST-only support hours can be problematic.

Price Increases for Existing Customers

Several long-term users report significant price hikes over time without grandfathered rates. One user mentioned: "our card expired and when re-connecting, Reply io said you cannot continue at the old price-you must accept the new price."

This is frustrating for teams that budget based on current pricing, only to face forced upgrades when renewal time comes.

LinkedIn Integration Issues

Some users report bugs with LinkedIn automation that have resulted in LinkedIn account restrictions or blocks. LinkedIn is notoriously strict about automation tools, and while Reply.io takes precautions, the risk exists.

LinkedIn automation issues reported:

To mitigate this, keep LinkedIn automation within safe limits (30-50 connection requests per day, 15-20 messages per day) and use Reply's built-in safety features.

No Built-in Email Verification

Reply.io can find email addresses but doesn't verify them in real-time without purchasing separate validation credits. Competitors like Instantly include verification by default, which helps maintain deliverability.

Reply.io vs Alternatives: Detailed Comparison

How does Reply.io stack up against other sales engagement tools? Let's look at the key differences:

Reply.io vs Instantly

Instantly focuses on email at scale with simpler pricing. Instantly offers unlimited email accounts and flat-fee pricing starting at $37/month, making it better for high-volume email-only campaigns.

Instantly wins on:

Reply.io wins on:

Verdict: Choose Instantly if you only need email automation at volume. Choose Reply.io if you need true multichannel outreach with LinkedIn and calls.

Reply.io vs Smartlead

Smartlead specializes in email deliverability and unlimited mailbox management. Starting at $39/month, it's often cheaper for pure email automation.

Smartlead wins on:

Reply.io wins on:

Verdict: Smartlead is better for email deliverability focus and cost-conscious teams. Reply.io is better for comprehensive sales engagement across multiple channels.

Reply.io vs Lemlist

Lemlist has strong personalization features (image personalization, video) and more predictable pricing starting at $59/month.

Lemlist wins on:

Reply.io wins on:

Verdict: Lemlist is better for personalized email campaigns with visual elements. Reply.io is better for multichannel outreach with LinkedIn and phone.

Reply.io vs Close CRM

Close CRM is a full CRM with sales engagement features built in. Reply.io is sales engagement with CRM integrations.

Close wins on:

Reply.io wins on:

Verdict: Close is better if you need CRM functionality first, outreach second. Reply.io is better if you want dedicated outreach automation with existing CRM integration.

Reply.io vs Apollo

Apollo combines data, prospecting, and engagement in one platform with a massive B2B database (275M+ contacts).

Apollo wins on:

Reply.io wins on:

Verdict: Apollo is better for teams that need extensive data first. Reply.io is better for teams that prioritize engagement and deliverability.

Reply.io vs Outreach/Salesloft

Outreach and Salesloft are enterprise sales engagement platforms with much higher pricing (typically $100-$150+ per user/month).

Outreach/Salesloft win on:

Reply.io wins on:

Verdict: Outreach/Salesloft are better for large enterprises with complex needs and bigger budgets. Reply.io is better for SMBs and mid-market teams looking for comprehensive features without enterprise complexity.

Who Should Use Reply.io?

Good Fit For:

Sales teams needing true multichannel outreach: If your strategy includes email, LinkedIn, and calls, Reply.io's unified platform saves you from cobbling together multiple tools.

Lead generation agencies managing multiple clients: The Agency plan with unlimited clients and users makes it viable for agencies, especially if you negotiate volume discounts.

Teams using Salesforce or HubSpot: The tight CRM integrations make data synchronization seamless, eliminating manual data entry.

Companies willing to invest time in setup: Reply.io is powerful but requires learning. If you have the time to invest in proper setup and optimization, the results can be excellent.

Teams that value deliverability: The comprehensive anti-spam and warmup features help maintain inbox placement, critical for cold email success.

Businesses ready for AI-powered outreach: If you want to test AI SDR capabilities without hiring additional headcount, Jason AI offers a cost-effective entry point.

Not Ideal For:

Small businesses on tight budgets: With costs easily exceeding $500-$700/month for a small team with add-ons, Reply.io may strain tight budgets. Consider Instantly or Smartlead for pure email at lower cost.

Teams that only need email automation: If LinkedIn, calls, and SMS aren't part of your strategy, you're paying for features you won't use. Email-focused tools are cheaper.

Users who want simple, predictable pricing: The menu-based pricing with numerous add-ons makes budgeting difficult. Competitors with all-inclusive pricing may be less stressful.

Anyone who needs 24/7 phone support: The chat-only support during EST business hours won't work for all time zones or urgent situations.

Businesses requiring immediate results: The learning curve means you won't see optimal results on day one. Plan for 2-4 weeks of setup and optimization.

Teams already using a comprehensive sales engagement platform: If you're happy with Outreach, Salesloft, or SalesLoft, the switching costs may not justify Reply.io's benefits.

How to Calculate Your Actual Reply.io Cost

Here's a framework for estimating your true monthly cost:

Step 1: Choose your base plan

Step 2: Add required add-ons

Step 3: Calculate total

Example calculation for a 5-person team:

This matches user reports of base plans "quickly rising" from $445 to $600-$700 range.

Tips for Getting the Best Reply.io Pricing

1. Start with the 14-day free trial

Test the actual features you'll use before committing to annual billing. Validate that Reply.io solves your specific use case.

2. Negotiate if you're an agency or enterprise

The "menu-based" pricing means there's room for custom deals, especially for agencies rolling multiple clients or enterprises committing to large user counts.

3. Choose annual billing for 15-20% savings

If you're confident Reply.io fits your needs, annual billing offers significant savings. However, be aware of auto-renewal policies and cancellation difficulties.

4. Start with Multichannel instead of Email Volume + add-ons

For most teams, the Multichannel plan at $89/user is more cost-effective than Email Volume ($59) plus LinkedIn ($69) and calls/SMS ($29), which totals $157/user.

5. Monitor your data credit usage

Start with the included credits and only purchase more when you've validated your prospecting workflow. Many teams over-buy credits they don't use.

6. Use the FREEZE20 promo code

Reply.io occasionally offers promo codes like FREEZE20 that lock your yearly price without increases. Ask your sales rep about current promotions.

7. Consolidate to fewer power users

Instead of giving every team member a license, consider having 2-3 power users manage sequences for the broader team, reducing per-seat costs.

8. Leverage the unlimited mailbox feature

Maximize the value of unlimited mailboxes by connecting multiple sending domains for better deliverability and higher volume.

Reply.io Pricing FAQs

Is there a discount for nonprofits or startups?

Reply.io doesn't publicly advertise nonprofit or startup discounts, but it's worth asking your sales rep. Many SaaS companies offer discounts for early-stage startups and nonprofits even if not advertised.

Can I cancel my subscription anytime?

Monthly plans can typically be canceled anytime. Annual plans may have minimum commitment periods. Multiple users report difficulty canceling, so clarify cancellation terms before purchasing.

Do unused credits roll over?

Data credits and AI personalization credits typically don't roll over month-to-month. Use them or lose them, so size your plan appropriately.

Is there a refund policy?

Several users report Reply.io has no refund policy, even for unused services. One user tried to get a refund after paying for LinkedIn automation that didn't meet expectations and was denied.

How much do enterprise plans cost?

Enterprise plans (20+ users) require custom quotes. Expect pricing similar to mid-market rates ($89-$99/user) with volume discounts, custom features, and dedicated support.

Can I change plans mid-contract?

You can typically upgrade anytime (prorated), but downgrades may only be available at renewal. Confirm flexibility with your sales rep.

Are there setup fees?

Reply.io doesn't charge setup fees. The onboarding and customer success manager support are included in paid plans.

Reply.io User Reviews: What Real Customers Say

Positive Reviews

On G2, Reply.io maintains a 4.6/5 rating from 1,450+ reviews. Users consistently praise:

"Reply.io helps me automate and personalize my cold outreach at scale. I can manage everything in one place, sync with HubSpot, and still make emails feel human. It saves me hours every week and brings in consistent leads."

"The multichannel sequences and strong deliverability tools save us hours every week, and the AI personalization helps us scale without losing the human touch."

"Reply helped us get over $1,000,000 in sales opportunities."

"Our inbound campaigns have on average 74% open rates and 34% click-through rates."

Negative Reviews

Common complaints include:

"They could definitely handle pricing changes more fairly. I'm super disappointed that they decided to triple the price for existing users after years of loyalty."

"The cost of using Reply io is seen as too high, particularly for small businesses."

"Not user-friendly. Not intuitive. Important features are hidden away in obscure tabs. Just a terrible user-experience in general."

"Reply.io is charging my credit cards after 2 years of cancellation. This is a fraudulent foreign company." (Note: This appears to be a billing system issue rather than intentional fraud)

Overall Sentiment

Reply.io is generally well-regarded for its feature set and capabilities, but pricing transparency and billing practices are consistent pain points. Users who invest time in learning the platform report strong results, while those expecting plug-and-play simplicity often struggle.

Bottom Line on Reply.io Pricing

Reply.io is a capable multichannel sales engagement platform with pricing that starts reasonable but can climb quickly with add-ons and scale. The Email Volume plan at $59/month is competitive entry-level pricing, but most teams actually need the Multichannel plan at $89+/month for the full experience.

Here's what you need to know:

Budget realistically: Don't just look at the headline price. Add up the actual features you need (LinkedIn, data credits, AI personalization) to understand your true cost. For most teams, expect $500-$800/month for 5 users with typical add-ons.

Use the free trial: The 14-day trial with no credit card required is genuinely valuable. Test your actual use case with real data before committing to annual billing.

Choose the right base plan: For most teams doing multichannel outreach, the Multichannel plan is more cost-effective than Email Volume plus individual add-ons.

Negotiate if you qualify: Agencies, enterprises, and high-volume users should negotiate custom deals. The menu-based pricing means there's flexibility.

Watch for billing issues: Multiple users report surprise charges, auto-renewal problems, and cancellation difficulties. Read the fine print and document your plan details.

Consider alternatives: If you only need email, Instantly or Smartlead may be more cost-effective. If you need a CRM, Close CRM combines both. If you want better personalization, Lemlist is worth considering.

Reply.io excels when you need true multichannel orchestration, comprehensive deliverability tools, and AI-powered personalization. If those capabilities align with your strategy and budget, it's a solid investment.

Try Reply.io Free for 14 Days →

Next Steps: Choosing Your Sales Engagement Platform

If you're still evaluating options, consider these alternatives based on your specific needs:

For email-focused teams: Compare Instantly pricing and Smartlead for more affordable, email-first platforms.

For teams needing CRM + outreach: Check out Close CRM pricing for an all-in-one solution.

For personalization-focused campaigns: Explore Lemlist for advanced image and video personalization.

For LinkedIn-heavy outreach: Consider Expandi for dedicated LinkedIn automation.

For comprehensive sales tools: Review our guide to best CRM software for small businesses to see how Reply.io fits into the broader landscape.

The right platform depends on your specific use case, team size, budget, and growth plans. Use free trials extensively, test with real campaigns, and measure results before committing to annual contracts.