Reply.io Pricing: Complete Breakdown of Plans, Costs & What You Actually Pay

Looking at Reply.io for your sales outreach? The pricing page looks straightforward enough, but there's more going on under the hood than the headline numbers suggest. I've dug through the actual pricing structure, talked to users, and put together everything you need to know before committing.

Here's the quick version: Reply.io starts at $49/month for basic email outreach and scales up to $259/month for their AI SDR features. But the real cost depends heavily on your contact volume, which channels you need, and add-ons that can quietly inflate your bill.

Reply.io Pricing Plans Overview

Reply.io structures their pricing around active contacts (unique people you email per month) rather than just seat count. This is different from tools like Instantly or Close CRM, and it matters for how you budget.

Email Volume Plan - Starting at $49/month

This is their entry-level option, priced per user and billed annually. At the base tier you get:

The pricing scales based on how many contacts you need:

What's not included: LinkedIn automation, calls, SMS. These are add-ons you'll pay extra for.

Multichannel Plan - Starting at $89/user/month

This is Reply.io's flagship plan for teams that need more than just email. It includes all-inclusive multichannel outreach via email, LinkedIn, SMS, and phone at one price.

Key features:

The multichannel plan is priced per user, so a team of 5 would pay $445/month at minimum. Unlimited users kick in at the 25K active contacts tier and above.

Agency Plan - Starting at $166/month

Built for lead generation agencies managing multiple clients. This plan provides unlimited clients, unlimited users, and advanced features like team dashboards and dedicated support. You'll need annual billing and typically 3+ users.

Agency-specific perks:

In practice, agencies often negotiate custom deals especially when rolling multiple clients into enterprise agreements.

AI SDR (Jason AI) Plan - Starting at $259/month

This is Reply.io's newest offering - an AI-powered SDR that handles prospecting to response management automatically. Jason AI finds prospects, sends personalized messages, and manages responses 24/7.

The AI SDR includes:

Hidden Costs and Add-Ons to Watch For

Here's where Reply.io pricing gets tricky. The base prices look competitive, but several common add-ons can significantly increase your monthly bill:

LinkedIn Automation: If you're on the Email Volume plan, LinkedIn automation is an add-on at around $69 per LinkedIn account. This adds up fast if you have multiple team members doing LinkedIn outreach.

Calls & SMS: Phone and text messaging capabilities cost approximately $29 per account on plans where it's not included.

Data Credits: Every plan includes some live data credits (typically 50/month), but if you need more for prospecting, you'll pay extra. Data credit packs are sold in blocks.

Email Validations: Bulk email validations beyond included limits cost extra.

One user reported their $445/month base plan "quickly rising" to $600-$700 after adding LinkedIn seats, data credits, and sales tax. Another common complaint involves billing transparency - multiple users mention unexpected price increases or auto-renewal charges they weren't expecting.

What You Get With Reply.io's Free Trial

Reply.io offers a 14-day free trial with access to all core features:

No credit card required to start. This is actually generous compared to many competitors - you can genuinely test the platform before paying.

Reply.io Free Plan

There's also a free tier for basic exploration, though it's quite limited:

The AI Chat free plan lets you deploy unlimited chatbots with unlimited messages and capture up to 10 contacts per month. Useful for testing but not for real production use.

What Reply.io Actually Does Well

Despite the pricing complexity, Reply.io has legitimate strengths:

Multichannel sequences: Combine email, LinkedIn, calls, SMS, and WhatsApp in conditional sequences that adapt based on prospect behavior. Few platforms do this as comprehensively.

Email deliverability: The anti-spam suite with inbox rotation, email warmup, and deliverability monitoring is robust. Users report landing in primary folders more consistently.

CRM integrations: Native integrations with Salesforce, HubSpot, Pipedrive, Copper, and Close. Data syncs smoothly for contacts, accounts, calls, and activities.

B2B data: Access to over 1 billion global contacts with intent signals, covering 150+ countries. The Chrome extension pulls contact info directly from LinkedIn.

AI personalization: Jason AI can generate sequences, personalize emails at scale, and even create AI voice messages in your own voice for LinkedIn outreach.

Where Reply.io Falls Short

Some consistent user complaints worth knowing:

Pricing transparency: Multiple users report surprise charges and confusing billing. One user noted they were "locked into a 3-month minimum then charged $500 with no clear notice."

Learning curve: The platform has a lot of features, which means a lot to learn. Some find the interface "non-intuitive" with "basic tasks requiring too many steps."

Support limitations: Live help is chat/email only during EST business hours (2 AM - 7 PM EST). No 24/7 phone support, which can be frustrating for urgent issues.

Price increases: Several long-term users report significant price hikes over time. One G2 reviewer complained about Reply.io "tripling the price for existing users after years of loyalty" without grandfathering rates.

Reply.io vs Alternatives: Quick Comparison

How does Reply.io stack up against other sales engagement tools?

vs Instantly: Instantly focuses on email at scale with simpler pricing. Better for high-volume email-only campaigns. Reply.io wins on multichannel capabilities.

vs Smartlead: Similar email warmup features, but Smartlead is often cheaper for pure email automation. Reply.io offers more channels.

vs Lemlist: Lemlist has strong personalization features and more predictable pricing. Reply.io has better LinkedIn automation and data features.

vs Close CRM: Close is a CRM with sales engagement features built in. Reply.io is sales engagement with CRM integrations. Different use cases - Close is better if you need CRM functionality, Reply.io if you want dedicated outreach automation.

Who Should Use Reply.io?

Good fit:

Not ideal for:

Bottom Line on Reply.io Pricing

Reply.io is a capable multichannel sales engagement platform with pricing that starts reasonable but can climb quickly with add-ons and scale. The Email Volume plan at $49/month is competitive entry-level pricing, but expect to pay $89-$259/month for the full multichannel experience most teams actually need.

Before committing, use the 14-day free trial to test the features you'll actually use. Pay attention to which add-ons you need - LinkedIn automation and extra data credits are where hidden costs usually live. And if you're an agency or enterprise buyer, negotiate. The "menu-based" pricing approach means there's often room for custom deals.

Try Reply.io Free for 14 Days →

Want to compare your options? Check out our guides on Instantly pricing, Close CRM pricing, and best CRM software for small businesses.