Lusha Reviews: An Honest Look at This B2B Sales Intelligence Tool

Lusha promises to help sales teams find direct phone numbers and emails for decision-makers. It's got a slick Chrome extension, integrates with LinkedIn, and claims to have data on over 300 million business profiles. But does it actually deliver?

I dug through hundreds of user reviews across G2, Capterra, Trustpilot, and sales communities to give you the real story. Spoiler: it's a mixed bag.

The Bottom Line on Lusha

Lusha holds a 4.3/5 rating on G2 from over 1,500 verified reviews, and a 4.1/5 on Capterra. These scores put it in solid territory for B2B data providers—but they also hide some significant pain points you need to know about.

The platform works best for small to mid-sized sales teams doing targeted outreach in North American and European markets. If you're prospecting at scale or need deep coverage in APAC, EMEA, or niche industries, you'll likely hit walls.

What Lusha Actually Does

Lusha is a B2B sales intelligence platform that gives you access to contact data—primarily direct phone numbers and business email addresses. The core product is a Chrome extension that works on LinkedIn, company websites, and your CRM. Click on a profile, and Lusha reveals available contact info.

Beyond basic contact data, the platform offers:

The catch? Many of these features are locked behind higher-tier plans. The basic plans give you contact data, but advanced capabilities like intent signals, API access, and CSV enrichment require an upgrade.

Lusha Pricing Breakdown

Lusha uses a credit-based pricing model, which can get confusing. Here's how it breaks down:

Free Plan

You get 70 credits per month with basic access to the Chrome extension and prospecting features. It's enough to test the tool but not enough for real prospecting work.

Pro Plan

Starting at $348/year per user (about $29/month), you get 480 credits for the year. The Pro plan includes list management, basic team features, and shared credits for up to 3 users.

Premium Plan

At $612/year per user (about $51/month), you get 960 credits annually. This tier adds bulk display of 25 contacts, basic usage analytics, and support for up to 5 user seats.

Scale Plan (Enterprise)

Custom pricing. This is where you get the good stuff: unlimited credits (under a fair use policy), intent signals, job change alerts, CSV enrichment, API access, and dedicated customer success managers. Enterprise deals typically run $95/user/month or more, with list prices around $37,000+ for 25 seats before negotiation.

The Credit System Problem

Here's where Lusha gets expensive fast: revealing a phone number costs 5 credits, while an email costs 1 credit. Export to CRM? That's another credit. So revealing a contact's email and phone, then exporting it, burns 7 credits total. Heavy prospectors can blow through monthly allocations in days.

Credits don't roll over on annual plans—they reset at the end of your billing cycle. Monthly plans do roll over, but only up to 2x your limit.

For more details on Lusha's pricing structure, check out our complete Lusha pricing breakdown.

What Users Actually Like About Lusha

Easy to Use

This is Lusha's biggest strength. The Chrome extension is genuinely seamless—install it once, and you can pull contact data from LinkedIn profiles with a single click. Users consistently rate ease of use at 9.3/10 on G2, which is excellent.

Decent Data Quality (For Certain Markets)

For North American B2B contacts, Lusha's data is generally reliable. Users report email accuracy rates between 75-90%, with phone numbers being particularly strong. One G2 reviewer noted: "The low bounce rate adds significant value to our data."

Direct dials—mobile and direct office lines—are where Lusha shines. Many users report better direct dial accuracy than competitors like ZoomInfo in certain industries.

LinkedIn Integration

The LinkedIn experience is smooth. The extension pops up on profiles without being intrusive, and pushing contacts to your CRM is straightforward. For SDRs who live in LinkedIn, this matters.

CRM Integrations

Lusha integrates with Salesforce, HubSpot, Zoho, Pipedrive, Outreach, Salesloft, and more. Data enrichment can happen automatically, saving manual entry time.

What Users Hate About Lusha

Data Accuracy Issues

This is the #1 complaint. While Lusha's data is good for mainstream B2B contacts, users frequently report outdated or missing information—especially for niche industries, smaller companies, and international markets outside North America and Western Europe.

One G2 reviewer shared: "The data quality is terrible - we get anywhere between 10-40% bounces on the emails. For lists in Europe and Asia, we have seen 30% red (invalid) emails."

Another common frustration: contacts who've changed jobs. People move roles frequently, and Lusha's database doesn't always keep up.

Credits Run Out Fast

The credit system is a constant complaint. Users find themselves rationing credits mid-month or getting forced into upgrades sooner than expected. "You run out of credits quickly and they don't make it easy to replenish," noted one G2 user.

For teams doing high-volume prospecting, the credit math gets ugly fast.

Key Features Behind Paywalls

Intent signals, job change alerts, bulk CSV enrichment, and API access are all locked to the Scale plan. If you need these capabilities—and most serious sales teams do—you're looking at enterprise pricing.

Customer Support

Support quality comes up frequently in negative reviews. Users report slow response times and frustrating experiences when trying to cancel or make account changes. Lusha requires contacting their team to cancel, which feels outdated.

Privacy Concerns

Lusha's Trustpilot page is brutal—filled with complaints from people whose personal data ended up in Lusha's database without consent. While this doesn't affect how useful the tool is for buyers, it's worth knowing that some prospects may have negative associations with Lusha-sourced outreach.

Lusha vs. Alternatives

How does Lusha stack up against competitors?

Apollo.io: Often rated higher (4.8/5 on G2) with a more generous free tier and 270M+ contacts. Better for teams who want an all-in-one prospecting and outreach platform.

ZoomInfo: The enterprise standard with deeper data coverage, but significantly more expensive. Better for large organizations that need comprehensive data and can justify the cost.

RocketReach: Competitive on data accuracy (claimed 85%) with 700M+ professionals in the database. Worth considering if Lusha's coverage gaps affect you. See our RocketReach pricing guide for comparison.

Cognism: Strong in European markets where Lusha struggles. Offers phone-verified mobile numbers and better GDPR compliance.

For teams building comprehensive sales stacks, tools like Clay can aggregate data from multiple providers including Lusha, reducing dependency on any single source.

Who Should Use Lusha?

Good fit:

Not a good fit:

Tips for Getting Value from Lusha

If you decide to try Lusha, here's how to maximize your investment:

  1. Start with the free plan. Test data accuracy for your specific target market before committing money.
  2. Focus on targeted lists. Lusha works better for smaller, focused prospect lists than massive bulk enrichments.
  3. Track credit usage closely. Know your burn rate and plan accordingly.
  4. Negotiate enterprise deals. Buyers report 26-44% discounts on Scale pricing with proper negotiation.
  5. Combine with other tools. Use Lusha alongside other data sources to fill gaps.

Final Verdict

Lusha is a solid, easy-to-use tool for B2B contact enrichment—but it's not without limitations. The Chrome extension is excellent, LinkedIn integration is smooth, and data quality is acceptable for North American markets.

However, the credit system gets expensive fast, key features require enterprise pricing, and data accuracy falls off sharply outside mainstream B2B sectors.

For small teams doing targeted outreach, Lusha can be worth it. For scaling sales organizations, you'll likely outgrow it quickly or find yourself forced into expensive enterprise contracts.

Try Lusha's free plan to test the data quality for your specific market before making any commitment. And if prospecting is your priority, consider complementing your data tools with outreach platforms like Smartlead or Instantly to actually convert those contacts into conversations.

Looking for more B2B software insights? Check out our guides on best CRM software and CRM for small business to build out your complete sales stack.