Best Lusha Alternatives for B2B Contact Data

Lusha is solid for finding business contact info—the Chrome extension works well, setup is simple, and the pricing is reasonable for smaller teams. But there are legitimate reasons to look elsewhere: credits burn fast (especially at 10 credits per phone number), global coverage outside the US is spotty, and once you scale, the credit system gets expensive quickly.

If you're here, you probably already know that. So let's cut to the chase and look at the alternatives that actually matter.

Quick Look: Lusha Pricing to Compare Against

Before we dive into alternatives, here's what Lusha actually costs so you can compare:

• Free: 70 credits/month, 1 user, basic features
• Pro: $22.45/user/month (annual), 3,000 credits/year
• Premium: $52.45/user/month (annual), 7,200 credits/year
• Scale: Custom pricing for larger teams

The catch? Emails cost 1 credit, but phone numbers cost 10 credits. So that 3,000 annual credit allotment on the Pro plan only gets you 300 phone numbers if that's what you need. Keep that math in mind.

For a deeper breakdown, check out our Lusha pricing guide.

1. Apollo.io — Best All-in-One Alternative

Apollo is probably the most direct Lusha competitor for teams that want prospecting AND outreach in one tool. The database has 275+ million contacts, and you get email sequencing, A/B testing, and CRM integration baked in.

Apollo Pricing

• Free: 100 email credits/month, limited features
• Basic: $49/user/month (annual), includes advanced filters
• Professional: $79/user/month (annual), unlimited sequences, dialer
• Organization: $119/user/month (annual), international dialer, advanced reporting

What's Good

• Combines data + outreach—no need to export and import into another tool
• Better value on credits compared to Lusha's phone number pricing
• Built-in email sequences with A/B testing

What Sucks

• Interface has a learning curve—it's dense
• Data quality can be inconsistent in niche industries
• Credits don't roll over, and overages add up fast
• LinkedIn page was removed in early 2025 due to data scraping violations—potential compliance red flag

Best for: Teams that want to prospect and send outreach from one platform without stitching together multiple tools.

2. RocketReach — Best for Large Contact Database

RocketReach boasts 700+ million professional profiles across 60+ million companies. It's a pure contact finder—no outreach tools built in—but the database is massive.

RocketReach Pricing

• Free: 5 lookups, no credit card required
• Essentials: $39/month (annual) — email only, 1,200 exports/year
• Pro: $99/month (annual) — email + phone, 3,600 exports/year
• Ultimate: $209/month — 10,000 exports, API access, intent data

What's Good

• Huge database—one of the largest available
• Strong US/Canada coverage
• Chrome extension works on LinkedIn, company websites, and more
• Claims 90-98% email deliverability on verified contacts

What Sucks

• "Unlimited" annual plans have hidden fair-use caps (about 10,000 lookups/month)
• Export quotas are lower than lookup quotas—confusing
• Global data quality varies significantly outside North America
• No rollover on unused credits

For more details, see our RocketReach pricing breakdown.

Best for: Teams focused on US/Canada outreach who need raw volume and don't mind exporting to a separate outreach tool.

Try RocketReach →

3. ZoomInfo — Enterprise-Grade (Enterprise Price)

ZoomInfo is the 800-pound gorilla of B2B data. They claim 400+ million contact profiles, 110+ million company profiles, and they maintain data with 300+ researchers. If budget isn't your primary concern and you need comprehensive, enterprise-level features, this is the standard.

ZoomInfo Pricing

ZoomInfo doesn't publish pricing—you have to talk to sales. But expect to pay significantly more than Lusha or Apollo. Most reports put starting prices at $15,000-$25,000+ per year for a small team.

The good news: they offer ZoomInfo Lite with free monthly credits if you want to test it before committing.

What's Good

• Most comprehensive database in the market
• Buyer intent signals, conversation intelligence, org charts
• Deep CRM integrations and advanced workflows
• AI-powered Copilot for actionable insights

What Sucks

• Price is prohibitive for SMBs—this is enterprise software
• Annual contracts with limited flexibility
• Interface can be slow and cumbersome
• Global data (outside US) costs extra and gets mixed reviews

Best for: Enterprise sales teams with budget who need the full suite of sales intelligence, not just contact data.

4. Cognism — Best for European/GDPR Data

If you're selling into Europe and compliance matters (it should), Cognism is worth a serious look. They specialize in GDPR-compliant data with strong European coverage and phone-verified mobile numbers.

Cognism Pricing

Like ZoomInfo, Cognism requires a sales conversation for pricing. It's positioned as a premium tool—expect higher costs than Lusha, but likely less than ZoomInfo.

What's Good

• Strong focus on GDPR and data compliance
• Phone-verified mobile numbers—actually reach decision makers, not office lines
• Better international coverage than most US-centric tools
• Intent data helps prioritize prospects who are actively researching

What Sucks

• 25-lead export limit can bottleneck larger campaigns
• Price point not accessible for small teams
• No transparent pricing to evaluate before a sales call

Best for: Teams prospecting in Europe or any regulated industry where GDPR compliance is non-negotiable.

5. UpLead — Best Budget-Friendly Alternative

UpLead positions itself as a cost-effective alternative with a 95% accuracy guarantee on its 160+ million verified B2B contacts. It's about one-third the cost of enterprise solutions.

UpLead Pricing

• Free Trial: 5 credits
• Essentials: $74/month — 2,040 credits annually
• Plus: $148/month — 4,800 credits, data enrichment
• Professional: $299/month — 12,000 credits, intent data, team features

What's Good

• 95% accuracy guarantee—they refund credits for bad data
• Real-time email verification
• More straightforward pricing than Lusha's credit math
• 50+ search filters including intent data

What Sucks

• Smaller database than Apollo or RocketReach
• Less robust outreach/automation features
• Intent data only on higher tiers

Best for: Budget-conscious teams who prioritize data accuracy over database size.

6. Hunter.io — Best for Email-Only Prospecting

If you just need emails and don't care about phone numbers, Hunter is a lightweight, affordable option. It's been around forever and does one thing well: finding and verifying professional email addresses.

Hunter Pricing

• Free: 25 searches/month, 50 verifications/month
• Starter: $49/month — 500 searches
• Growth: $149/month — 5,000 searches
• Business: $499/month — 50,000 searches

What's Good

• Email verification included—not a separate tool
• Domain search finds all emails at a company
• Simple, fast interface
• API for automation

What Sucks

• No phone numbers at all
• Limited company/contact data beyond emails
• Not a full prospecting solution

Best for: Cold emailers who already know their target companies and just need to find the right email addresses.

7. Lead411 — Best for Intent Data on a Budget

Lead411 combines B2B contact data with intent insights and trigger alerts—features usually reserved for enterprise tools—at a more accessible price point. Strong US coverage, though less robust internationally.

What's Good

• Intent data and trigger alerts for prospect activity
• More affordable than Cognism or ZoomInfo for similar features
• Verified emails and direct dials

What Sucks

• US-centric—not great for international prospecting
• Compliance standards not as strict as Cognism
• Interface isn't as polished as competitors

Best for: US-focused teams who want intent data without enterprise pricing.

Quick Comparison Table

Which Lusha Alternative Should You Choose?

Here's the quick decision framework:

• Want outreach built-in? Go with Apollo.io. It's the closest to an all-in-one solution.
• Need maximum database size? RocketReach has 700M+ profiles.
• Selling to Europe? Cognism is your GDPR-safe choice.
• Enterprise budget and needs? ZoomInfo is the standard.
• Tight budget? UpLead or Hunter.io depending on whether you need phone numbers.
• Want intent data without enterprise pricing? Lead411.

One more thing: if you're building complex prospecting workflows and want to layer multiple data sources together, check out Clay—it lets you waterfall enrich contacts from multiple providers to maximize coverage.

And if your bottleneck is actually sending emails at scale once you have the contacts, take a look at Instantly or Smartlead for cold email infrastructure.

Bottom Line

Lusha isn't bad—it's just limited once you scale or need more than US LinkedIn contacts. The credit system gets expensive fast when you need phone numbers, and the global data doesn't hold up.

For most teams, Apollo.io offers the best balance of features and price. For pure database size, RocketReach is hard to beat. And if compliance is a priority, Cognism is worth the premium.

Whatever you choose, test before you commit—most of these offer free trials or limited free plans. Run your target companies through each platform and see which one actually delivers the contacts you need.