Lusha Review: B2B Contact Data Platform for Sales Teams

Lusha is an AI-powered B2B sales intelligence platform that helps sales, marketing, and recruiting teams find verified contact information for decision-makers. With over 280 million business profiles in their database, it's one of the more popular tools in the contact data space—trusted by over 2.6 million users globally.

But is it right for your team? In this review, I'll break down exactly what Lusha does well, where it falls short, what it actually costs, and whether you should consider alternatives.

What Is Lusha?

Lusha started as a simple LinkedIn email scraper and B2B contact database. It's since evolved into a full sales intelligence platform with AI-powered features, buyer intent signals, and automated lead recommendations.

The core value prop is simple: you need contact info for prospects, Lusha gives you verified emails and direct dial phone numbers without the manual research grind.

Key things Lusha provides:

The platform is GDPR and CCPA compliant with SOC 2 Type II certification, which matters if you're selling into regulated industries or European markets.

Lusha Pricing: What It Actually Costs

Lusha uses a credit-based pricing model, which can get confusing fast. Here's the breakdown:

Free Plan

You get up to 70 credits per month with access to the Chrome extension and basic prospecting features. No credit card required. Good for testing the waters, but you'll burn through credits quickly if you're doing any real prospecting.

Pro Plan

Starting at $22.45/user/month when billed annually, this includes 3,000 credits per user per year. Monthly billing runs higher at around $19.90/month for just 200 credits. You also get list management, export capabilities, and basic team features with up to 3 users sharing credits.

Premium Plan

$52.45/user/month (billed annually) with 7,200 credits per user annually. The big upgrade here is bulk search—you can reveal up to 25 contacts at once from LinkedIn Sales Navigator instead of one at a time. You also get usage analytics.

Scale Plan

Custom pricing for larger teams. You get custom credit amounts, API access (as an add-on), bulk lists up to 5,000 contacts, integrations with Outreach, Salesloft, Bullhorn, and Microsoft Dynamics, plus up to 25 buyer intent signal filters.

How Credits Work

This is where it gets annoying. According to Lusha's own documentation:

So if you're doing phone-heavy outreach, those credits disappear fast. A team doing 100 cold calls a day could blow through their entire annual allocation in weeks.

Annual plans give you credits upfront. Monthly plans let unused credits roll over up to twice your limit. But annual credits reset at the end of the year—use them or lose them.

Want more details? Check out our full Lusha pricing breakdown.

What Lusha Does Well

Chrome Extension Is Actually Good

The Chrome extension is the heart of Lusha's user experience. Install it once and you can reveal contact info directly on LinkedIn profiles, Sales Navigator, company websites, and even inside your CRM without leaving your workflow.

It's fast, low-friction, and works where salespeople actually spend their time. One click shows you verified emails and phone numbers. The bulk reveal feature on paid plans lets you select up to 25 contacts at once from Sales Navigator and pull their info in one shot.

Data Accuracy (Mostly)

User reviews consistently praise Lusha's data accuracy, especially compared to some competitors with larger but messier databases. Many users report that contacts pulled from Lusha bounce less than from tools like Apollo or ZoomInfo.

Lusha claims 95% email accuracy and 90% phone accuracy. The smaller database (280+ million profiles vs. ZoomInfo's 400+ million) appears to be a quality-over-quantity trade-off that actually works in users' favor.

Easy to Use

No steep learning curve. Sales reps can be productive within minutes of signing up. The UI is clean, the Chrome extension is intuitive, and you're not drowning in features you don't need.

Buyer Intent Signals

Lusha offers intent data that shows which companies are actively researching solutions in your space. You can set up custom keyword topics and get alerts when accounts show buying signals. Job change alerts help you catch prospects when they're most likely to make purchasing decisions at a new company.

AI-Powered Recommendations

The platform generates daily AI prospect lists based on your ideal customer profile. Instead of manually building static lists, Lusha identifies and refreshes lead recommendations automatically. It's not magic, but it reduces manual prospecting time.

Where Lusha Falls Short

Credit System Gets Expensive Fast

The credit model is Lusha's biggest weakness. For teams doing high-volume prospecting, credits burn quickly—especially for phone numbers. The lack of scalability in lower tiers forces teams into expensive enterprise contracts sooner than they'd like.

Hidden costs add up too. You still need separate tools for email deliverability, data validation, and actual outreach automation. Lusha gives you data but doesn't help you do anything with it beyond basic exports.

No Built-In Outreach

Unlike Apollo.io which includes email sequencing, Lusha stops at contact data. You'll need separate tools for cold email campaigns, LinkedIn outreach, and sales engagement. This means more tool sprawl and more costs.

Limited Bulk Actions on Lower Plans

The Chrome extension is highly manual on cheaper plans—you're enriching one contact at a time. Bulk search, CSV enrichment, and advanced analytics are locked behind Premium or Scale plans. If you need to prospect at scale, you're paying for it.

Data Accuracy Varies by Region

While North American and European data is generally solid, some users report inconsistent quality in other regions. If you're prospecting globally, verify data quality in your target markets before committing.

Integration Limitations

Basic integrations work fine, but some reviewers note that Lusha's integration options aren't as advanced as enterprise-grade platforms. CRM syncing is good, but you may need Zapier to connect with other tools in your stack.

Lusha vs. Top Alternatives

Lusha vs. Apollo.io

Apollo is the all-in-one comparison. It combines a massive database (275+ million contacts) with built-in email sequencing, calling features, and deal management—all starting at $49/month per user.

Choose Apollo if you want prospecting AND outreach in one platform. Choose Lusha if you already have outreach tools and just need cleaner, more accurate contact data.

Lusha vs. ZoomInfo

ZoomInfo is the enterprise heavyweight with 400+ million profiles and advanced features like conversation intelligence and buyer intent. But it costs tens of thousands annually and has a steep learning curve.

Choose ZoomInfo if you're enterprise with budget and dedicated ops resources. Choose Lusha if you want simpler, faster prospecting without the overhead.

Lusha vs. RocketReach

RocketReach excels at person-level accuracy when you know exactly who you're looking for. It's popular with recruiters and founders who need specific decision-makers fast. Paid plans start at $33/month.

Choose RocketReach if your workflow is "find this exact person." Choose Lusha if you need broader list-building capabilities.

Lusha vs. Cognism

Cognism focuses on EMEA data coverage and strict GDPR compliance with phone-verified contacts. No free plan, but strong for teams selling into European markets.

Choose Cognism if compliance and European data quality are top priorities. Choose Lusha for more flexible pricing and global coverage.

Looking for more prospecting tools to complement your workflow? RocketReach offers similar contact lookup capabilities.

Who Should Use Lusha?

Good fit for:

Not ideal for:

The Bottom Line

Lusha is a solid B2B contact data tool that prioritizes accuracy over raw database size. The Chrome extension is genuinely useful, the data quality is above average, and it integrates where salespeople actually work.

But the credit-based pricing model can get expensive quickly, especially for teams doing phone outreach or high-volume prospecting. And without built-in outreach features, you're still managing multiple tools.

If you want clean, accurate contact data and you already have your outreach stack figured out, Lusha is worth testing. Start with the free plan, see how fast you burn through 70 credits, and do the math before committing to paid.

Try Lusha Free →

If you're building out a full cold outreach system, you might also want to check out Instantly for email automation or Clay for data enrichment workflows that play nice with multiple data sources.