Lemlist Reviews: Is It Worth the Hype?

Lemlist has built a solid reputation in the cold email and sales outreach space. The French-born platform promises multichannel outreach, AI personalization, and a 450M+ lead database. But is it actually worth $55-159 per user per month?

I've dug through hundreds of user reviews on G2, Capterra, and Reddit to give you the unfiltered truth about what works, what doesn't, and whether Lemlist deserves your budget.

What Is Lemlist?

Lemlist is a sales engagement platform that combines cold email automation with LinkedIn outreach and calls. The standout feature has always been its personalization capabilities—dynamic images, custom landing pages, and AI-generated intro lines that make mass emails feel personal.

The platform includes email warm-up (lemwarm), a B2B lead database, email verification, and CRM integrations with HubSpot, Salesforce, and Pipedrive. It's positioned as an all-in-one solution for sales teams who want to stop juggling multiple tools.

Lemlist Pricing Breakdown

Let's get straight to the numbers. Lemlist offers four pricing tiers, all billed per user:

All plans include a 14-day free trial with no credit card required. You can save 10% with quarterly billing or 20% with annual billing.

Here's the catch: those credit limits matter. The Multichannel Expert plan gives you 1,500 credits per month, which translates to roughly 300 email lookups or 75 phone numbers. If you need more, you'll pay $0.01 per credit ($0.05 per email, $0.20 per phone number).

What Users Actually Like About Lemlist

Personalization That Stands Out

This is where Lemlist genuinely shines. Users consistently praise the ability to add dynamic images, personalized landing pages, and custom variables to their campaigns. One G2 reviewer noted they can "add dynamic fields, personalized images, and website screenshots without it becoming a technical nightmare."

The AI-powered intro line generator pulls data from LinkedIn profiles and company websites to craft opening lines that don't feel mass-produced. It's not perfect—the output can sound generic if you don't customize it—but it saves hours of manual research.

Multichannel Sequences Actually Work

The ability to combine email, LinkedIn touches, calls, and manual tasks in one workflow is genuinely useful. As one reviewer put it, "Instead of jumping between our CRM, LinkedIn, spreadsheets, and random email tools, my team can build one sequence that includes emails, LinkedIn touches, calls, and manual tasks."

The visual sequence builder makes it easy to see who's where in your pipeline and which campaigns perform best.

Deliverability Features

Every Lemlist plan includes lemwarm, their email warm-up tool. It gradually sends automated emails to a network of users to build your domain reputation. Users report that the inbox rotation feature—which spreads sends across multiple email addresses—noticeably improved open rates.

Customer Support (When It Works)

Many reviews mention responsive, helpful support reps by name. The company maintains an active Slack community and Facebook group where users share templates and strategies. When you get good support, it's apparently quite good.

The Real Problems With Lemlist

Now let's talk about what doesn't work—because there's plenty.

Pricing Gets Expensive Fast

This is the most common complaint across every review site. G2 reviewers call the pricing "quite problematic," noting that "once you start using the platform to any significant degree, you find out that the costs mount up quickly."

For agencies, it's particularly painful. Each client requires a separate workspace, meaning separate subscriptions. Managing 10 clients at even the basic $55/month plan means $550/month just for Lemlist. Add higher-tier features and you're looking at serious money.

Learning Curve for Advanced Features

While the basic interface is clean, users consistently report a steep learning curve for conditional logic, complex scenarios, and advanced reporting. One reviewer mentioned finding it "complicated and difficult to get the hang of initially" and struggling to train their team.

Contact Management Is Clunky

Multiple reviewers complain about the contact management system being disorganized. You can't sort contacts by company, export features produce messy data, and viewing contact details requires multiple clicks. For a sales tool, this is a significant weakness.

Deliverability Issues (Yes, Despite lemwarm)

Here's the controversial part. Despite advertising strong deliverability features, some users report that "emails often end up in spam folders, affecting campaign success." A Product Hunt reviewer claimed lemwarm actually got their new domain blacklisted—the opposite of its intended purpose.

Multiple users report seeing high open rates initially (80%+) that "drop sharply to 20-40%" after a couple weeks. Whether this indicates real deliverability problems or just inflated initial metrics is unclear, but it's concerning.

LinkedIn Automation Risks

Lemlist's LinkedIn automation features directly violate LinkedIn's terms of service. LinkedIn explicitly prohibits automated activities including bots for sending messages or adding contacts. Users risk account restrictions or bans, and several reviews mention this concern.

Billing and Support Inconsistencies

Some users report billing confusion, unexpected charges, and difficulty canceling subscriptions. One Trustpilot reviewer complained that cancellation "is not transparent" and they paid for several months without using the service because they thought it was cancelled.

Support experiences are mixed. While many praise responsive help, others report escalations to dev teams taking 3-4 business days and receiving irrelevant responses.

Who Should Use Lemlist?

Lemlist makes sense if you:

Who Should Skip Lemlist?

Look elsewhere if you:

Lemlist Alternatives Worth Considering

If Lemlist's pricing or limitations give you pause, here are alternatives to evaluate:

Instantly – Starts at $30/month with unlimited email accounts. Better for pure cold email at scale without per-seat pricing. Check out our Instantly pricing breakdown.

Smartlead – Competitive multichannel features with unlimited email warmup. Often cited as more affordable for agencies.

Reply.io – Similar multichannel capabilities with AI features for handling responses and booking meetings automatically.

For LinkedIn-focused outreach specifically, Expandi offers dedicated LinkedIn automation that some users prefer to Lemlist's integrated approach.

The Bottom Line

Lemlist is a solid multichannel sales platform with genuinely impressive personalization features. The image personalization, AI sequences, and unified inbox are legitimately useful for teams doing serious outbound.

But it's expensive. And the per-seat pricing model punishes growing teams and agencies. The learning curve is real, contact management needs work, and deliverability results are inconsistent across users.

My recommendation: take the 14-day free trial seriously. Don't just poke around—run an actual campaign and see how your deliverability holds up. Test the reporting, try the integrations, and calculate what you'd actually pay with your team size.

If personalization is your priority and you have the budget, Lemlist delivers. If you're cost-conscious or scaling fast, the alternatives above might serve you better.

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