Lemlist Review: Is This Cold Outreach Tool Worth $69+/Month?

Lemlist has become one of the go-to names in cold email and sales outreach. But with plans starting at $69/user/month and quickly climbing higher, you need to know if it's actually worth the investment for your team.

I've dug through the pricing, tested the features, and compared it to the alternatives. Here's what you need to know before signing up.

What Is Lemlist?

Lemlist is a sales engagement platform that combines cold email outreach with LinkedIn automation, cold calling, and lead generation. It started as an email personalization tool back in 2018 but has grown into a full multichannel outreach platform used by over 37,000 businesses.

The core selling points are:

Lemlist Pricing Breakdown

Lemlist offers four pricing tiers. All prices are per user, per month, and you can get 10% off with quarterly billing or 20% off with annual billing.

Email Starter - $39/month

The entry-level plan for basic email campaigns. You get:

This is fine if you're just getting started, but you'll quickly outgrow it. The 750 credits only gets you about 150 verified emails per month, which isn't much for serious outreach.

Email Pro - $69/month

This is where most users start. It adds:

If you're doing email-only outreach, this is the sweet spot. You get the personalization features that make Lemlist stand out.

Multichannel Expert - $99/month

The most popular plan. Everything in Email Pro plus:

If you want the full multichannel experience, this is it. You can run coordinated campaigns across email, LinkedIn, and phone from one sequence.

Enterprise - Custom Pricing

For larger teams (minimum 5 seats, annual billing only). Includes:

Hidden Costs to Watch

The per-seat pricing adds up fast. If you have a 5-person sales team on the Multichannel Expert plan, you're looking at $495/month. Plus:

Some users report that costs mount up quickly once you start using the platform seriously, especially if you burn through credits fast.

What Lemlist Does Well

Personalization That Actually Works

Lemlist's biggest strength is personalization at scale. You can create custom images that automatically populate with lead-specific details - their name, company logo, LinkedIn photo, even website screenshots. This helps cold emails feel less mass-produced.

The AI variables let you create dynamic intro lines based on job title, industry, or recent activity. When done right, 78% of satisfied users cite email personalization as the feature they appreciate most.

Multichannel Sequences

The sequence builder lets you combine email, LinkedIn actions (profile visits, connection requests, messages, voice notes), and call reminders in one workflow. Everything is visualized in a flowchart layout, so you can see exactly where each prospect is in your funnel.

For managers, this visibility is valuable - you can track who's doing what and which sequences perform best without jumping between tools.

Deliverability Features

Every Lemlist plan includes access to lemwarm, their email warmup tool. It automatically sends emails to a network of verified accounts to build your sender reputation. You also get:

Built-in Lead Database

The 450M+ contact database means you can prospect and launch campaigns without leaving Lemlist. Filters include job title, company size, industry, location, and intent signals like hiring status or recent funding.

Where Lemlist Falls Short

Pricing Gets Expensive Fast

This is the most common complaint. The per-user pricing model punishes growing teams. Adding sending accounts costs extra. Credits run out. Some users feel the initial pricing seems affordable, but costs quickly mount once you use the platform seriously.

Competitors like Instantly and Smartlead offer unlimited email accounts on flat-fee pricing, which scales better for high-volume senders.

Learning Curve for Advanced Features

The basic features are straightforward, but conditional logic, complex sequences, and advanced reporting can be steep for newcomers. Some users find the personalization options overwhelming at first.

No Email Attachments

Lemlist doesn't let you attach files to emails. If you want to send a PDF or presentation, you'll need to upload it somewhere else and link to it. This limits engagement tracking on documents.

LinkedIn Analytics Are Basic

While Lemlist handles LinkedIn outreach, the analytics don't go deep. You won't get detailed engagement metrics or tracking for LinkedIn interactions the way specialized LinkedIn tools do.

Mixed Support Reviews

Support experiences vary widely. Some users praise quick, helpful responses. Others report frustration with getting issues resolved, especially on lower-tier plans which have limited access to dedicated support.

Lemlist vs The Competition

Lemlist vs Instantly

Instantly focuses purely on cold email at scale. Key differences:

Lemlist vs Smartlead

Smartlead is another email-first platform focused on deliverability:

Lemlist vs Reply.io

Reply.io is a close competitor with similar multichannel capabilities. Reply includes SMS and WhatsApp in addition to email and LinkedIn, plus an AI reply agent for automated response handling. Pricing is comparable, so it often comes down to which interface you prefer.

Who Should Use Lemlist?

Good fit if you:

Not ideal if you:

Getting Started With Lemlist

Lemlist offers a 14-day free trial on the Multichannel Expert plan - no credit card required. This gives you access to most features so you can test whether it fits your workflow.

The onboarding wizard walks you through company size, role, and use case to customize your experience. Most users find the initial setup straightforward, though advanced features take more time to master.

Start your free Lemlist trial here →

The Bottom Line

Lemlist is a solid choice for sales teams that need multichannel outreach with serious personalization capabilities. The combination of email, LinkedIn automation, calling, and a built-in lead database is genuinely useful for running coordinated campaigns.

The catch is price. At $69-$99/user/month, costs add up quickly for growing teams. If you're purely focused on email volume, tools like Instantly or Smartlead offer better value with unlimited accounts.

But if personalization and multichannel sequences are core to your strategy, Lemlist delivers features that most competitors can't match. The 14-day trial is free - worth testing to see if it fits your workflow.

Try Lemlist Free for 14 Days →