Leadpages Reviews: Is This Landing Page Builder Worth Your Money?

Leadpages has been around since 2012, and in that time it's built a reputation as one of the go-to landing page builders for small businesses. But is the reputation deserved? After digging through hundreds of user reviews on G2 and Capterra, plus testing the platform ourselves, here's what you actually need to know.

The bottom line: Leadpages is solid for solopreneurs and small businesses who need simple, high-converting landing pages without coding. It's not the cheapest option, and the lack of A/B testing on the Standard plan is frustrating. But if you need to get landing pages up fast and don't want to mess with WordPress plugins, it delivers.

Leadpages Pricing: What You'll Actually Pay

Let's start with the numbers, because this is where a lot of people get tripped up.

• Standard Plan: $49/month (or $37/month billed annually)
• Pro Plan: $99/month (or $74/month billed annually)
• Advanced/Custom: Custom pricing for agencies and enterprises

If you go annual, you're saving about 25%. But here's the catch: you're committing to a full year upfront. Some users report issues with auto-renewals and unexpected charges, so keep an eye on your billing settings.

For a deeper dive into the numbers, check out our full Leadpages pricing breakdown.

What Users Love About Leadpages

Based on reviews from G2 (4.3/5 stars from 229 reviews) and Capterra (4.6/5 stars from 294 reviews), here's what consistently gets praised:

Easy to Use—Like, Actually Easy

The drag-and-drop builder is genuinely intuitive. One user put it simply: "Leadpages is so easy to use. I'm NOT a techie and Leadpages allows me to create landing pages in less than 5 minutes." You don't need to know a line of code. Pick a template, drag things around, publish. Done.

Templates That Convert

Leadpages offers over 250 professionally designed templates. These aren't just pretty—they're built with conversion optimization in mind. The platform includes a "Leadmeter" feature that gives you real-time tips as you build, based on what's historically converted best.

Users frequently mention that the templates look professional and modern. One reviewer noted: "Out of all the web design tools I've used I think the templates from Leadpages are the best looking."

Unlimited Traffic and Leads

Unlike some competitors that cap your traffic or charge per lead, all Leadpages plans include unlimited traffic and leads. This is a genuine advantage over tools that nickel-and-dime you as you scale.

Fast Page Loads

Leadpages claims their pages load 2.4 seconds faster than the average page. In the landing page world, speed matters—slow pages kill conversions.

Solid Integrations

Leadpages integrates with about 40+ platforms including Mailchimp, WordPress, Klaviyo, and various CRMs. If you're running email marketing (and you should be—see our guide on email marketing for small business), the native integrations make life easier.

What Users Hate About Leadpages

Now for the stuff they don't put in the marketing materials.

A/B Testing Locked Behind Pro Plan

This is the biggest complaint. A/B testing—one of the most important features for optimizing landing pages—isn't available on the Standard plan. You need to upgrade to Pro ($74-99/month) to get it. For a tool that's all about conversions, this feels stingy.

Limited Design Freedom

The templates are great starting points, but several users report hitting walls when trying to customize them. One user complained: "The only con I really have for Leadpages is that you don't have that much design freedom." If you want pixel-perfect control, you'll be frustrated.

Missing features include image carousels, collapsible sections, and dropdown menus on forms—basics that other builders include.

Integration Gaps

While Leadpages integrates with major platforms, some popular tools require Zapier as a workaround. Users report that Leadpages doesn't natively integrate with MailerLite, and advanced integrations with Salesforce, HubSpot, and Marketo are only available on higher-tier plans.

Billing and Cancellation Issues

This comes up repeatedly in reviews. Users report surprise charges from auto-renewals, difficulty canceling subscriptions, and price hikes with minimal notice. One Capterra reviewer described their cancellation experience: "My journey with Leadpages took a turn for the worse when I attempted to cancel my Pro Annual subscription."

The lesson: read the terms carefully and set calendar reminders before renewal dates.

Occasional Performance Issues

Some users report the builder slowing down when working with complex pages. Adding many sections or widgets can cause lag, especially in Safari on Mac.

Leadpages Features Breakdown

Here's what you get at each tier:

All Plans Include:

• Drag-and-drop landing page builder
• 250+ templates
• Unlimited landing pages, pop-ups, and alert bars
• Unlimited traffic and leads
• Mobile-responsive designs
• Lead capture forms
• Basic analytics
• Email and chat support
• WordPress integration
• 14-day free trial

Pro Plan Adds:

• A/B split testing
• Online sales and payment processing (Stripe integration)
• Priority support
• Unlimited custom domains
• LeadDigits (text message opt-ins)

Advanced Plan Adds:

• 1-on-1 onboarding call
• 5 sub-accounts for team members
• Advanced integrations (Salesforce, HubSpot, Marketo)
• Priority phone support

Who Should Use Leadpages?

Leadpages is a good fit if you:

• Run a small business or solo operation
• Need landing pages up fast without a developer
• Want a tool that's easy to learn
• Already use WordPress and want landing pages that integrate smoothly
• Need unlimited traffic without per-lead pricing

Look elsewhere if you:

• Need granular design control
• Want A/B testing without paying $74+/month
• Require advanced CRM integrations on a budget
• Need features like image carousels or complex forms

Leadpages vs. Alternatives

How does Leadpages stack up against competitors?

If you're primarily building a full website rather than standalone landing pages, check our website builder for small business guide or our Squarespace reviews.

The Verdict

Leadpages earns its 4.3-4.6 star ratings for a reason: it's genuinely easy to use, the templates look professional, and it does what it promises for basic landing page needs. The 14-day free trial lets you test everything before committing.

The frustrations are real though. Locking A/B testing behind the Pro plan feels outdated when competitors include it at lower tiers. The design limitations will bother anyone with specific creative visions. And the billing issues mentioned in reviews are worth taking seriously—set those reminders.

For most small businesses that need to capture leads without hiring a developer, Leadpages gets the job done. Just go in with realistic expectations and budget for the Pro plan if testing matters to you.

Try Leadpages free for 14 days →

Frequently Asked Questions

Is Leadpages worth it?

For small businesses focused on lead generation, yes—if you get the Pro plan. The Standard plan's lack of A/B testing limits your ability to optimize. If you're just starting out and need basic landing pages quickly, the Standard plan works, but plan to upgrade as you grow.

Can I use Leadpages for free?

Only during the 14-day free trial. After that, you need a paid subscription. There's no free tier.

Does Leadpages work with WordPress?

Yes. Leadpages has a WordPress plugin that lets you publish landing pages directly to your WordPress site. Some users report a learning curve with the plugin, but it works.

What's the cheapest Leadpages plan?

The Standard plan at $37/month (billed annually) or $49/month (billed monthly) is the entry point. Annual billing saves you about 25%.

Is Leadpages better than Unbounce?

Leadpages is cheaper and easier to use. Unbounce offers more advanced AI features and includes A/B testing on all plans. If you're budget-conscious and want simplicity, go Leadpages. If you want cutting-edge optimization tools, consider Unbounce.