Best Leadpages Alternatives: Landing Page Builders That Actually Deliver
Leadpages is a solid landing page builder, but let's be honest—it's not for everyone. The Standard plan limits you to just 5 landing pages, A/B testing requires the Pro plan at $99/month, and the pricing can creep up fast once you start needing advanced features.
If you're looking at Leadpages pricing and thinking "there has to be something better," you're in the right place. I've tested the major alternatives and broken down what actually matters: pricing, feature limitations, and who each tool is really built for.
Quick Comparison: Leadpages vs Top Alternatives
| Tool | Starting Price | Best For | A/B Testing Included | Page Limits |
|---|---|---|---|---|
| Leadpages | $37/mo (annual) | Budget-conscious marketers | Pro plan only ($74/mo) | 5 pages on Standard |
| Unbounce | $99/mo | PPC marketers & agencies | Yes (all plans) | Unlimited |
| Instapage | $79/mo (annual) | Enterprise teams | Optimize plan | Varies by plan |
| Squarespace | $16/mo | Small businesses needing a full site | No | Unlimited pages |
| Carrd | $19/year | Simple one-pagers | No | 10 sites on Pro |
| SeedProd | $39.50/year | WordPress users | No native | Unlimited |
| ClickFunnels | $97/mo | Full funnel builders | Yes | Unlimited |
1. Unbounce – Best for Serious PPC Marketers
Unbounce was the original landing page builder (launched in 2009), and it's still one of the most powerful options out there. Where Leadpages feels like it's built for beginners, Unbounce is built for marketers who live and breathe conversion optimization.
Pricing
- Build: $99/month – Drag and drop builder, unlimited pages, up to 20k traffic
- Experiment: $149/month – Adds unlimited A/B testing, up to 30k traffic
- Optimize: $249/month – AI traffic optimization, up to 50k traffic
What Unbounce Does Better Than Leadpages
- Dynamic Text Replacement: Automatically matches your landing page headline to the search query that brought the visitor. Huge for Google Ads campaigns.
- Smart Traffic: AI-powered optimization that automatically routes visitors to the variant most likely to convert them.
- Popups and Sticky Bars: Included on all plans—Leadpages charges extra for similar functionality.
- A/B Testing on All Plans: Unlike Leadpages where you need the Pro plan, Unbounce includes testing from the start.
The Downsides
Unbounce is more expensive, plain and simple. The Build plan at $99/month is nearly triple Leadpages' annual rate. It's also overkill if you just need a simple landing page for a lead magnet. The interface is powerful but has more of a learning curve than Leadpages.
Who Should Choose Unbounce
Digital marketers running paid ad campaigns, agencies managing multiple clients, and anyone who needs serious A/B testing and conversion optimization tools. If you're spending thousands on Google or Facebook ads, the ROI on Unbounce pays for itself quickly.
2. Instapage – Best for Enterprise Teams
Instapage is the Mercedes of landing page builders. The editor is pixel-perfect—you can move elements anywhere without being locked to a grid. The collaboration features are unmatched. But the pricing reflects that positioning.
Pricing
- Create: $79/month (annual) or $99/month (monthly)
- Optimize: $159/month (annual) or $199/month (monthly)
- Convert: Custom enterprise pricing
What Instapage Does Better
- Instablocks: Save sections of your pages to reuse across campaigns. Massive time-saver at scale.
- Built-in Heatmaps: See exactly where visitors click, scroll, and engage without needing a separate tool.
- Team Collaboration: Visual collaboration tools let designers and marketers comment directly on pages—similar to Figma.
- Thor Render Engine: Pages load lightning-fast, which matters for ad quality scores.
The Downsides
The lower-tier plan limits key features. The real power of Instapage requires the Optimize plan at $159/month minimum. Customer support hours are limited compared to Unbounce's near-24/7 availability. And honestly, for small businesses, it's just too expensive.
Who Should Choose Instapage
Marketing teams at mid-size to enterprise companies, especially those running high-volume PPC campaigns where collaboration and speed matter. If you're a solo entrepreneur or small business, look elsewhere.
3. Squarespace – Best for Building a Full Site + Landing Pages
Here's a curveball: if you need landing pages AND a website, Squarespace might be your best bet. It's not a dedicated landing page builder, but its templates are gorgeous, and you can create landing pages within your broader site without paying for two separate tools.
Pricing
Squarespace starts at $16/month for the Personal plan and goes up to $52/month for Commerce Advanced. Check out our full Squarespace pricing breakdown for details.
What Squarespace Does Better
- All-in-one solution: Website, landing pages, blog, e-commerce in one platform
- Beautiful templates: Design quality is consistently excellent
- No page limits: Create as many pages as you need
- Built-in analytics: Track traffic without third-party tools
The Downsides
No native A/B testing. The editor isn't as flexible as dedicated landing page builders—you're working within template constraints. Limited integrations compared to Leadpages or Unbounce. Not built for conversion optimization the way dedicated tools are.
Who Should Choose Squarespace
Small businesses that need a website AND landing pages but don't want to pay for both. Service providers, consultants, and creators who want a professional web presence without the complexity. If you're comparing Squarespace vs Wix, Squarespace wins on design quality.
4. Carrd – Best Budget Option for Simple Pages
Carrd is absurdly cheap and perfect for simple, one-page sites. It's not trying to compete with Leadpages on features—it's competing on simplicity and price.
Pricing
- Free: 3 sites, Carrd branding
- Pro Lite: $9/year – Custom domains, no branding
- Pro Standard: $19/year – 10 sites, forms, widgets
- Pro Plus: $49/year – 25 sites, more forms
Yes, that's per YEAR, not per month.
What Carrd Does Better
- Price: $19/year vs $444/year for Leadpages. Not even close.
- Simplicity: No learning curve. Pick a template, customize, publish.
- Speed: Pages load incredibly fast because they're simple.
The Downsides
No A/B testing. Limited customization compared to full landing page builders. Only works for one-page sites—no multi-page funnels. Limited integrations. No analytics built in.
Who Should Choose Carrd
Freelancers needing a quick portfolio. Side projects. Coming soon pages. Lead magnets where you just need an email capture form. If you don't need bells and whistles, Carrd is unbeatable value.
5. SeedProd – Best for WordPress Users
If your site runs on WordPress, SeedProd gives you landing page functionality without leaving your existing ecosystem. It's a WordPress plugin that adds drag-and-drop landing page creation to your site.
Pricing
- Basic: $39.50/year – 1 site
- Plus: $99.50/year – 3 sites, integrations
- Pro: $199.50/year – 5 sites, WooCommerce support
- Elite: $239.60/year – Unlimited sites, theme builder
What SeedProd Does Better
- WordPress integration: Works natively with your existing site
- One-time annual cost: No monthly fees eating into your budget
- Theme builder: Build entire WordPress themes, not just landing pages
- WooCommerce support: Great for e-commerce landing pages
The Downsides
WordPress only—no standalone hosting option. No native A/B testing (you'd need a separate plugin). Less sophisticated than dedicated SaaS tools. You're responsible for hosting and site speed.
Who Should Choose SeedProd
WordPress site owners who want landing page functionality without adding another monthly subscription. Bloggers, WooCommerce store owners, and anyone already invested in the WordPress ecosystem.
6. ClickFunnels – Best for Full Sales Funnels
ClickFunnels isn't just a landing page builder—it's a complete funnel builder. If you're selling digital products, courses, or running webinars, ClickFunnels handles the entire customer journey from opt-in to checkout.
Pricing
- Basic: $97/month – 20 funnels, 100 pages
- Pro: $297/month – Unlimited funnels and pages, follow-up funnels
What ClickFunnels Does Better
- Complete funnels: Landing pages, order forms, upsells, downsells in one flow
- Built-in payment processing: No need for separate checkout tools
- Membership areas: Deliver digital products directly
- Email marketing: Follow-up funnels automate your email sequences
The Downsides
Expensive. The $97/month basic plan is pricey, and you'll probably want Pro features eventually. Pages can be slow compared to dedicated landing page tools. The interface feels dated. Heavy marketing culture around the brand isn't for everyone.
Who Should Choose ClickFunnels
Online course creators, coaches, consultants selling high-ticket services, and anyone running webinar funnels. If you need landing pages, email automation, and payment processing in one place, ClickFunnels consolidates those tools.
7. Landingi – Budget Alternative with Better Limits
Landingi is a Leadpages competitor that doesn't get as much attention but offers solid value. It's particularly good if Leadpages' 5-page limit on the Standard plan is your main frustration.
Pricing
- Free: 1 landing page, Landingi branding
- Lite: $29/month – 10 landing pages
- Professional: $49/month – Unlimited pages, A/B testing
- Agency: $149/month – Sub-accounts, white label
What Landingi Does Better
- 400+ templates: More variety than Leadpages
- A/B testing at $49: Cheaper than Leadpages Pro at $74
- AI content features: Built-in AI for copy, SEO, and image editing
- 170+ integrations: Connects to most marketing tools
The Downsides
Less brand recognition than Leadpages or Unbounce. Smaller community and fewer resources online. Some users report the interface isn't quite as polished.
Who Should Choose Landingi
Budget-conscious marketers who need more pages than Leadpages Standard allows, but don't want to pay Unbounce prices. Good middle-ground option.
The Bottom Line: Which Alternative Should You Choose?
Here's my honest take:
- Running serious PPC campaigns? Go with Unbounce. The dynamic text replacement and Smart Traffic features will pay for themselves.
- Enterprise team with budget? Instapage. The collaboration tools and Instablocks are worth it at scale.
- Need a website + landing pages? Squarespace is the practical choice. One tool, one bill.
- Simple one-pager on a budget? Carrd at $19/year is a no-brainer.
- WordPress site owner? SeedProd keeps everything in one ecosystem.
- Selling courses or running funnels? ClickFunnels handles the full journey.
- Want Leadpages features for less? Landingi is the closest alternative at a lower price point.
Leadpages is fine—it's affordable, easy to use, and gets the job done for basic landing pages. But if you're hitting its limitations (the 5-page cap, the paywalled A/B testing, the basic editor), these alternatives solve those specific problems.
Don't overthink it. Pick the tool that matches your actual needs and budget, not the one with the longest feature list. A simple Carrd page that converts is worth more than a complex Instapage setup that sits unfinished.