Leadpages Review: Is This Landing Page Builder Worth It?

Leadpages is one of the most popular landing page builders for small and medium-sized businesses. It promises high-converting pages without code, unlimited traffic and leads, and over 250 templates. But is it actually worth the money?

I've dug into the pricing, features, user reviews, and real limitations to help you decide if Leadpages is the right tool for your business.

Leadpages Pricing: What You'll Actually Pay

Leadpages offers three pricing tiers. Here's the breakdown:

Standard Plan: $37-$49/month

What's missing: No A/B testing, no online payments, no chat support. That's a big gap if you're serious about optimizing conversions.

Pro Plan: $74-$99/month

The Pro plan is where Leadpages becomes genuinely useful for optimization. If you need to test headlines, CTAs, or page layouts, you'll need to pay up.

Conversion/Advanced Plan: $697/month

This plan is aimed at agencies and enterprises managing multiple client campaigns. For most small businesses, it's overkill.

14-Day Free Trial

Leadpages offers a 14-day free trial with full access to features on whatever plan you choose. There's also a 7-day grace period after the trial where you can request a refund. Set a calendar reminder—users frequently complain about unexpected charges when they forget to cancel.

For a detailed price breakdown, check out our Leadpages pricing guide.

What Leadpages Does Well

Easy to Use (Genuinely)

Leadpages' drag-and-drop editor is beginner-friendly. You can create decent landing pages within an hour, even with zero experience. The interface is clean and the learning curve is minimal compared to competitors like Unbounce or Instapage.

Templates That Actually Convert

Leadpages has 250+ templates, and here's what sets them apart: you can filter by conversion rate based on 10 years of real user data. That's actually useful. The templates are mobile-responsive and cover most use cases—lead capture, webinar registration, sales pages, thank you pages, etc.

One reviewer noted that Leadpages' "standard templates convert like crazy," which tracks with their conversion data approach.

Unlimited Traffic and Leads

Unlike competitors that cap visitors or leads per plan, Leadpages doesn't charge more as your traffic grows. This is a real advantage if you're running paid ads or expect volume.

Leadmeter Conversion Tool

Leadpages includes a built-in optimization checker called Leadmeter that analyzes your page against 14 best practices. It tells you if your CTA needs more contrast, if you have too many form fields, or if your headline is weak. It's like having a conversion consultant built into the editor.

There's also an Expert Feedback feature where you can request a 5-10 minute video review of your page from a Leadpages marketing expert, delivered within 2 business days. That's included in your subscription.

Solid Integrations

Leadpages integrates with 90+ tools including Mailchimp, ActiveCampaign, AWeber, ConvertKit, HubSpot, Stripe, PayPal, GoToWebinar, Zoom, and more. Plus Zapier support for 1,000+ additional apps.

However, some popular tools like MailerLite require Zapier as a workaround—they don't have native integration. Advanced CRM integrations (Salesforce, HubSpot, Marketo) are locked to the $697/month Conversion plan.

If you're looking for email marketing to pair with your landing pages, see our guide on email marketing for small business.

Where Leadpages Falls Short

No A/B Testing on Standard Plan

This is the biggest gotcha. A/B testing is essential for optimizing landing pages, but Leadpages locks it behind the $74/month Pro plan. At $37/month, you can build pages but can't test them properly. That's frustrating for a tool focused on conversions.

Limited Customization

While templates look good, customization options are more limited than competitors. Standard templates have especially few options. The drag-and-drop builder works, but it can feel sluggish (especially in Safari) and lacks features like collapsible sections, dropdown form selectors, and carousels that other builders include.

If you have a pixel-perfect vision for your pages, Leadpages might not be flexible enough. It prioritizes ease of use over design freedom.

Billing Complaints

User reviews consistently mention billing issues—unexpected charges after trials, auto-renewals without clear warnings, and difficulty getting refunds. One Trustpilot reviewer noted concerns about "billing practices, particularly regarding unexpected charges and automatic renewals." Several G2 users reported similar experiences.

If you try Leadpages, use a calendar reminder to cancel before your trial ends if you're not 100% sold.

Support Can Be Hit or Miss

Standard plan only gets email support. Pro adds chat. Priority phone support requires the $697/month plan. Some users report good experiences, while others complain about AI chatbots and slow response times.

Editor Performance

Multiple reviewers mention the page builder being sluggish and RAM-intensive. If you're working on a less powerful machine or using certain browsers, expect some lag when editing pages.

Leadpages vs. Alternatives

Leadpages vs. Unbounce

Unbounce starts at $99/month but includes A/B testing on all plans and has a more flexible builder. It also offers Smart Traffic (AI-powered visitor routing) and Smart Copy. If you need advanced optimization features and have the budget, Unbounce is worth considering.

Leadpages vs. Instapage

Instapage also starts at $99/month with unlimited domains and A/B testing included. It's more enterprise-focused with features like dynamic text replacement for ad campaigns. Better for heavy PPC users willing to pay more.

Leadpages vs. ClickFunnels

ClickFunnels is a full funnel builder with email marketing and automation tools built in. It's more expensive and complex, but if you need complete sales funnels (not just landing pages), it might be a better fit.

Leadpages vs. Squarespace

If you need a full website with occasional landing pages, Squarespace might be more cost-effective. It won't have Leadpages' conversion-focused features, but Squarespace pricing starts lower for what you get.

Who Should Use Leadpages?

Leadpages is a good fit if you:

Skip Leadpages if you:

The Verdict

Leadpages is a solid landing page builder for small businesses that prioritize ease of use and conversion optimization. The templates are genuinely good, unlimited traffic is a nice perk, and the Leadmeter tool adds real value.

But here's the catch: the Standard plan at $37/month feels incomplete without A/B testing. You'll likely need the Pro plan at $74/month to get proper value, which puts Leadpages in line with competitors that include more features at that price point.

If you're committed to the Pro plan and want a straightforward tool that emphasizes conversions over flexibility, Leadpages delivers. Just watch your billing and set those calendar reminders.

Try Leadpages free for 14 days →

Frequently Asked Questions

Is there a free version of Leadpages?

No. Leadpages offers a 14-day free trial, but there's no free plan. After the trial, you must subscribe to continue using the service.

Can I use Leadpages with WordPress?

Yes. Leadpages has a WordPress plugin that lets you publish landing pages directly to your WordPress site. You can also use their hosted pages on a custom domain.

Does Leadpages include hosting?

Yes. All plans include free hosting powered by Google Cloud Platform. You can publish to a free Leadpages subdomain (yourname.lpages.co) or connect your own domain.

Can I accept payments through Leadpages?

Yes, but only on the Pro plan and above. You can integrate Stripe to accept payments directly on your landing pages. PayPal integration is also available.

How many landing pages can I create?

All Leadpages plans include unlimited landing pages. There's no cap on how many you can build or publish.