Is Printify Good? Here's the Real Answer
Short answer: Yes, Printify is good-but with some important caveats. It's one of the best print-on-demand platforms available, especially if you're price-conscious and want variety. But quality consistency can be a gamble, and you'll need to do your homework when selecting print providers.
Printify has a 4-star rating on TrustPilot from over 6,800 customers. Most users end up with great products most of the time. But "most of the time" is the key phrase here.
Let me break down exactly where Printify shines, where it falls flat, and help you decide if it's right for your business.
What Printify Actually Is
Printify works differently than most print-on-demand services. Instead of printing products in-house, Printify is essentially a middleman connecting you to 90+ print providers across 140+ print facilities on 4 continents. You pick which printer handles your products based on price, location, quality ratings, and shipping speed.
This model has huge advantages-and some frustrating downsides.
The company was founded in 2015 and has been used by over 10 million merchants, selling over half a billion dollars worth of products. The platform merged with competitor Printful under a joint holding company called "Fyul," which was announced in November. Both platforms continue operating as separate brands, which could mean better products and fulfillment solutions for merchants going forward.
How Printify Actually Works
Understanding Printify's workflow helps you set realistic expectations for your business. Unlike traditional inventory models, Printify operates on a true print-on-demand basis.
Here's the actual process from order to delivery:
Step 1: Customer Places Order. When someone buys from your store (Shopify, Etsy, etc.), the order automatically syncs to your Printify account. You don't manually process anything unless you want to.
Step 2: Payment Processing. You need sufficient funds in your Printify account or a connected payment method. Printify charges you the base product cost plus shipping immediately. This is crucial-if your payment fails, the order gets stuck.
Step 3: Order Routing. Printify routes your order to the print provider you selected (or automatically routes it if you enabled that feature). If your primary provider is out of stock or experiencing delays, automatic order routing can redirect to another facility.
Step 4: Production. The print provider produces your product. Standard production takes 2-7 business days depending on the provider, product complexity, and current demand. Express Delivery orders get priority production lines.
Step 5: Quality Check. Print providers conduct quality checks, though the thoroughness varies dramatically between providers. Some are meticulous; others clearly rush products out the door.
Step 6: Shipping. The provider ships directly to your customer with your business name on the label (white-label fulfillment). Shipping times vary by method and destination-typically 2-5 business days domestically, longer internationally.
Step 7: Tracking Updates. Tracking information syncs back to your sales channel automatically so customers can monitor delivery.
The entire process from order to delivery typically takes 4-12 business days for standard shipping in the US, though this can stretch during peak seasons or if production issues arise.
What Printify Does Well
Massive Product Selection
Printify offers over 1,300 customizable products-significantly more than most competitors. We're talking everything from the usual t-shirts and hoodies to niche items like supplements, scented candles, tumblers, pet beds, car accessories, and even food and health products.
The catalog breaks down into major categories:
- Men's Clothing: T-shirts, hoodies, sweatshirts, long sleeves, tank tops, sportswear, bottoms, and shoes
- Women's Clothing: T-shirts, hoodies, sweatshirts, long sleeves, tank tops, skirts, dresses, sportswear, swimwear, shoes, and bottoms
- Kids & Baby: T-shirts, onesies, hoodies, sweatshirts, bibs, and hats
- Home & Living: Mugs, bottles, tumblers, canvas prints, posters, postcards, Christmas ornaments, journals, notebooks, magnets, stickers, home decor, bathroom accessories, towels, blankets, pillows, pet products, and kitchen accessories
- Accessories: Phone cases, bags, totes, backpacks, hats, socks, face masks, belts, underwear, and more
If you want to test different product niches without holding inventory, this variety is a major advantage. You can launch a home decor line, then pivot to apparel, then add drinkware-all without purchasing stock upfront.
Competitive Pricing
This is Printify's strongest selling point. Because you're choosing from multiple print providers, you can often find lower prices than platforms like Printful that only use in-house facilities.
For example, a Bella+Canvas 3001 t-shirt (one of the most popular POD products) ranges from around $7.68-$9.61 depending on the provider. With Printify Premium's up to 20% discount, that same shirt drops to around $6.14-$7.68. That's $2-3 more profit per shirt compared to many competitors.
The tradeoff is you need to spend time comparing providers-but for cost-conscious sellers, the savings are real and add up quickly.
Free Plan That Actually Works
Unlike many "freemium" tools that cripple their free tier, Printify's free plan is legitimately usable. You get unlimited product designs, access to 1,300+ products, and can connect up to 5 online stores. You only pay for products when they sell.
For someone just testing the waters, this removes most of the financial risk from starting a POD business. No monthly fees, no setup costs, no minimum orders-just product costs when customers buy.
Easy to Use
The platform is genuinely user-friendly. The drag-and-drop design editor is responsive, mockup previews update in real-time, and Printify guides new users through a straightforward onboarding checklist.
The Product Creator tool lets you:
- Upload designs in JPEG, PNG, or SVG formats
- Import directly from Google Drive or Dropbox
- Add and customize text layers
- Position designs precisely with print area guides
- Check DPI recommendations to ensure crisp prints
- Generate professional product mockups automatically
- Preview how designs look on different colors and variants
Even non-designers can create products quickly. The learning curve is minimal compared to more complex platforms.
Solid Integrations
Printify connects to all the major platforms: Shopify, Etsy, TikTok Shop, Walmart, WooCommerce, Squarespace, Wix, BigCommerce, eBay, and Amazon. If you don't have a store yet, Printify's Pop-Up Shop feature gives you a basic, free single-page storefront to test your products.
The integrations are genuinely seamless. Orders sync automatically, inventory updates in real-time, and fulfillment happens without manual intervention. You can manage multiple stores from one Printify account, which is invaluable if you're testing different niches or sales channels.
Decent Customer Support
Printify offers 24/7 live chat support for everyone-a feature many competitors reserve for premium plans. Connection times average around 5 minutes, which is reasonable. Email and social media support typically gets responses within 1-2 hours during business hours.
The Help Center is comprehensive with detailed articles, video tutorials, and troubleshooting guides covering most common issues. While support can be slower during peak seasons (especially Q4), the availability and responsiveness are better than many POD platforms.
Printify Choice Program
To address quality inconsistency concerns, Printify introduced "Printify Choice"-a curated selection of print providers who meet higher standards for production speed, quality, and reliability. Products marked with the Printify Choice badge typically ship faster, have more reliable stock levels, and offer better branding options.
While Printify Choice doesn't cover all products and doesn't always offer the absolute lowest prices, it's a helpful filter when you prioritize consistency over saving a few cents per product.
Performance Scores and Transparency
Printify displays performance scores for each print provider, updated weekly. These scores are based on product quality, production speed, and feedback from sample orders. The rating system (typically shown as a score out of 10) helps you make informed decisions when selecting providers.
Sellers consistently recommend choosing providers with 9+ ratings for the best chance of keeping customers happy. This transparency sets Printify apart from competitors that give you no visibility into supplier performance.
Flexible Order Routing
Printify's automatic order routing feature is a game-changer for international sellers. If your primary print provider is out of stock or can't deliver quickly enough, orders automatically route to another provider who can fulfill faster.
For international orders, the system routes orders to print providers in the same geographic region as your customer. This results in cheaper shipping and faster delivery-a customer in Germany gets their order fulfilled by a European facility, not shipped from the US.
The caveat: Order routing only works with single-product orders. Multi-product international orders don't benefit from geographic routing, which can be frustrating for sellers with diverse product lines.
Where Printify Falls Short
Quality Inconsistency (The Big One)
This is Printify's Achilles heel. Because printing is outsourced to 90+ suppliers across 140+ facilities, quality varies wildly between providers-and sometimes even between orders from the same provider.
Browse any Printify forum and you'll see this pattern: some printers are excellent, others are terrible, and you might get different results on the same product. One seller reported that FYBY delivered one of the best black prints they'd ever seen from Printify, but the white print from the same order was "extremely patchy" and "awful."
Real quality issues sellers report:
- Off-center or misaligned prints
- Faded or washed-out colors
- Poor white ink coverage on dark garments
- Inconsistent print quality between reorders
- Variations in garment quality (sizing, fabric feel)
- Packaging issues (wrinkled products, insufficient protection)
Printify has tried to address this with Printify Choice, performance scores, and quality promises. But it doesn't cover all products, and filtering by Printify Choice doesn't always mean you're getting the best price. You still need to do homework.
My recommendation: Always order samples before selling a product. Yes, it costs money upfront-typically $10-25 per sample depending on the product. But one bad review from a customer who received a low-quality item can tank your store's reputation. Order samples from 2-3 different providers for the same product, compare quality, then choose your winner.
Shipping Can Be Slow
Production typically takes 2-7 business days, then add shipping time on top. During peak seasons (especially holidays), delays are common. Customer reviews frequently mention shipping taking longer than expected.
Standard domestic shipping adds another 2-5 business days after production. That means total fulfillment can range from 4 days (best case) to 12+ business days (common case). International orders take even longer-often 2-4 weeks total.
Printify has added automatic order routing and Express Delivery to help. Express Delivery promises 2-3 business day total fulfillment (production plus delivery) for select products, but it's limited to certain t-shirt styles in popular colors and costs an additional $3.24 per order.
But because Printify doesn't control production and shipping directly, delays still happen. If you're selling on Printify, set realistic delivery expectations with your customers. Under-promise and over-deliver.
Choosing Providers Is Time-Consuming
The flexibility of choosing from 90+ print providers is also a burden. You need to compare prices, shipping times, quality ratings, location, and product options for each product. Printify shows provider reviews and ratings, but one provider might do great work on mugs while delivering terrible t-shirts-and the aggregate rating doesn't always reflect product-specific quality.
For new sellers, this homework feels overwhelming. You're not just designing products and marketing-you're also becoming a supply chain manager, vetting multiple vendors for each product type.
Key factors to evaluate for each provider:
- Performance score: Aim for 9+ ratings
- Location: Choose providers near your target customers
- Price: Balance cost savings against quality reputation
- Production time: Check average fulfillment speed
- Reviews: Read what other sellers say about this specific product
- Print options: Some providers only print on one location (front only)
- Stock reliability: Frequent stockouts disrupt your business
For some sellers, this homework is too much. If you want a simpler "just make my stuff" experience, Printful (despite higher prices) might be less headache.
Limited Branding Options
Custom branding is available but limited compared to competitors. The number of products that support custom pack-in materials (branded inserts, thank you cards, business cards) is smaller than you'd expect. There's no option for custom outer packaging with your branding on the shipping box.
Some print providers offer custom packing slips and labels, but it's provider-dependent. You might be able to brand products from one supplier but not another, forcing you to choose between branding and other priorities like price or speed.
If white-label branding is crucial to your business strategy-if you're building a recognizable brand rather than just flipping designs-you may find Printify's options lacking. Printful offers more comprehensive branding features, though at a higher cost.
Sample Ordering Process
While Printify allows you to order samples (and you absolutely should), the process is tedious. You must order each sample individually rather than batching multiple samples in one checkout. No special sample discounts are applied, though Premium members get their standard 20% off.
This contrasts with competitors like Printful that offer dedicated sample programs with discounted pricing. When you're testing 10-20 products across multiple providers, the individual ordering process and full-price costs add up.
Customer Support Delays During Peak Times
While Printify offers 24/7 support, response quality and speed deteriorate significantly during high-volume periods. Q4 is notorious for this-response times can stretch to 24+ hours, and you may get generic AI-generated responses that don't address your specific issue.
Several sellers report frustrating email chains where they ask one question and receive repeated responses about forwarding to the tech department without ever getting a solid answer. During November and December, when you need support most, it's hardest to get meaningful help.
Payment on Orders (Not After Fulfillment)
Unlike some POD platforms where you pay after the customer's order is fulfilled, Printify charges you immediately when the order is placed. This means you need to maintain sufficient account balance or have a valid payment method connected.
For sellers on platforms like Etsy (where you don't receive customer payment immediately), this creates a cash flow challenge. You're paying Printify upfront, sometimes days before you receive the customer's money. For high-volume sellers processing dozens of orders daily, this can tie up significant capital.
Printify Pricing Breakdown
Printify offers three pricing tiers. Here's what you actually pay and when each plan makes sense:
Free Plan - $0/month
- Up to 5 online stores
- Unlimited product designs
- Access to 1,300+ products
- Full ecommerce platform integrations
- 24/7 customer support
- You pay for products only when they sell
This is genuinely free-no catch, no trial period, no credit card required to start. You pay the base product cost plus shipping when orders come in.
Best for: Beginners testing the POD model, side hustlers, anyone starting their first store, sellers making fewer than 10-15 sales per month.
Premium Plan - $29/month ($24.99/month if paid annually)
- Up to 10 online stores
- Up to 20% discount on all products
- Access to Printify Connect (support handles order issues for you)
- Priority customer support
- Unlimited product designs
- Same platform features as Free plan
The 20% discount pays for itself quickly. If you're selling 15-20 products per month, the savings on product costs more than covers the subscription fee.
Real math example: A Bella+Canvas 3001 t-shirt costs $9.61 on the free plan. With Premium, that same shirt costs $7.68-saving $1.93 per sale. Sell just 15 shirts per month and you've saved $28.95, covering the $29 subscription. Every sale after that is pure additional profit.
If you're doing this calculation, don't forget to factor in your average order value and frequency. Premium makes financial sense once you're consistently moving 10-20+ units monthly.
Best for: Established sellers with consistent sales, anyone making 15+ sales per month, multi-store operators, sellers focused on maximizing profit margins.
Enterprise Plan - Custom Pricing
- Unlimited stores
- Additional product discounts beyond Premium
- Dedicated account manager
- API integration for custom workflows
- Bulk discounts and advanced order management
- Priority production slots
- Custom fulfillment solutions
Enterprise is for high-volume sellers processing thousands of orders monthly. Printify doesn't publish pricing publicly-you need to contact their sales team for a custom quote based on your volume and needs.
Best for: Businesses processing 10,000+ orders per month, brands with complex fulfillment requirements, companies needing API access for custom integrations.
For a detailed cost breakdown with specific product examples, check out our Printify pricing guide.
Understanding Product Costs and Profit Margins
Pricing strategy can make or break your POD business. Here's how to think about Printify's costs and your profitability.
Base Product Cost: This is what Printify charges you. It varies by product, print provider, and whether you have Premium. A basic t-shirt might cost $7.68-$9.61, a hoodie $22-$28, a mug $8-$12.
Shipping Cost: This is what Printify charges to ship to your customer. It varies by shipping method, destination, and provider. Standard US shipping typically runs $4.75 for the first item, $2-3 for additional items.
Your Retail Price: What you charge your customer. This is fully flexible.
Your Profit: Retail price minus product cost minus shipping cost minus any marketplace fees (Etsy takes 6.5%, Shopify payment processing is ~2.9% + 30¢).
Example calculation:
You sell a custom t-shirt for $25.
Product cost (Premium member): $7.68
Shipping to customer: $4.75
Etsy marketplace fee (6.5%): $1.63
Etsy payment processing (3% + 25¢): $1.00
Your profit: $10.94 per shirt (43.8% margin)
That's a healthy margin. But if you're on the free plan paying $9.61 for that same shirt, your profit drops to $8.01 (32% margin)-a $2.93 difference per sale.
The key to profitable POD is finding the sweet spot between competitive pricing (what customers will pay), quality (what keeps them happy), and margins (what keeps your business sustainable).
Best Print Providers on Printify
Not all Printify providers are created equal. Here are consistently top-rated providers based on seller reviews and performance scores:
Monster Digital
Consistently high ratings for apparel, especially t-shirts and hoodies. Known for fast production, reliable quality, and excellent customer service when issues arise. Slightly higher pricing than some competitors, but the quality consistency is worth it for many sellers. Strong performance on both light and dark garments.
Swift POD
Popular for quick turnaround times and competitive pricing. Good balance of cost and quality. Specializes in apparel with strong reviews for standard t-shirt fulfillment. Some sellers report occasional quality inconsistencies, but overall solid performer.
Print Clever (UK)
Top choice for UK and European sellers. Fast shipping within Europe, good quality control, competitive pricing for the region. If you're targeting European customers, Print Clever should be on your shortlist.
District Photo
Excellent for home decor items-mugs, blankets, pillows, wall art. Strong print quality on hard goods. Based in the US with multiple facilities. Premium-level quality with slightly higher price point.
Awkward Styles
Specializes in apparel with a focus on quality basics. Good for branded apparel lines. Competitive pricing with solid quality control. Multiple US locations for faster domestic fulfillment.
Providers to approach with caution: Based on seller feedback, some providers consistently receive lower ratings. FYBY has mixed reviews with reports of very inconsistent print quality-exceptional on some orders, unacceptable on others. Always check recent performance scores and read provider-specific reviews before committing.
Pro tip: Your ideal provider might change by product type. The best mug supplier might not be the best hoodie supplier. Test providers for each product category you're serious about selling.
Printify vs. Printful: Detailed Comparison
Since Printify and Printful merged under the Fyul holding company (while maintaining separate brands), here's how they actually stack up:
Price
Winner: Printify. Lower base product costs due to multiple suppliers competing on price. A t-shirt that costs $9 on Printful might cost $7.68 on Printify (Premium). Over hundreds of orders, this adds up significantly.
Quality Consistency
Winner: Printful. In-house production means more predictable, consistent quality. You know what you're getting every time. Printify's quality varies by provider-sometimes excellent, sometimes disappointing.
Product Selection
Winner: Printify. 1,300+ products vs. Printful's 400+. Printify offers more niche items-supplements, food products, pet beds, unique home decor. Printful focuses on core categories with deeper selection within those categories.
Shipping Speed
Winner: Printful. Typically faster turnaround times thanks to in-house facilities and optimized processes. Average 2-5 days production vs. Printify's 2-7 days. Printful's Express Delivery options are more comprehensive.
Ease of Use
Tie. Both platforms are genuinely user-friendly with intuitive interfaces, drag-and-drop designers, and seamless integrations. The learning curve is minimal for both.
Branding Options
Winner: Printful. More comprehensive white-label options including pack-ins, custom packaging, branded inserts. Printify's branding is more limited and provider-dependent.
Mockup Generator
Winner: Printful. More realistic, lifestyle-style mockups that work better for marketing. Printify's mockups are functional but less polished.
Profit Margins
Winner: Printify. Lower product costs mean higher margins on each sale, especially with Premium membership. This compounds significantly at volume.
Customer Support
Slight edge to Printful. Both offer 24/7 support, but Printful's is generally more responsive and helpful, especially during peak seasons.
Sustainability
Tie. Both offer eco-friendly product options. Printful has more visibility into supply chain sustainability due to in-house production. Printify offers eco-friendly filtering but relies on providers' individual practices.
The bottom line: Choose Printify if price and product variety matter most. Choose Printful if consistent quality and comprehensive branding are priorities. Many successful sellers use both-Printify for volume products where margins matter, Printful for premium products where brand presentation is crucial.
For a deeper comparison, read our Printify vs. Printful breakdown.
Common Printify Problems and Solutions
Based on seller experiences, here are the most common issues and how to handle them:
Problem: Order Stuck in "On Hold" Status
Cause: Usually a payment issue. Your connected payment method failed or insufficient Printify balance.
Solution: Check your payment methods in account settings. Update card information or add funds to Printify balance. Orders usually process automatically once payment resolves.
Problem: Quality Issues on Delivered Product
Cause: Provider quality control failure or unrealistic expectations about POD quality.
Solution: Document the issue with photos. Submit a reprint request through your Printify account within 30 days. Printify's Quality Promise covers manufacturing defects. For future orders, switch to a different provider with higher performance scores.
Problem: Customer Reports Non-Delivery
Cause: Shipping carrier issues, incorrect address, or package stolen after delivery.
Solution: Check tracking in Printify. If marked delivered, advise customer to check with neighbors/building manager. If lost in transit, file a claim through Printify support. They'll investigate with the carrier and typically issue reprint or refund.
Problem: Product Out of Stock Mid-Fulfillment
Cause: Provider inventory depletion. More common with seasonal items or specific sizes/colors.
Solution: Enable automatic order routing so Printify can redirect to another provider. If routing isn't available, you'll need to cancel and refund or offer the customer an alternative.
Problem: Misaligned or Off-Center Print
Cause: Provider production error or design file uploaded incorrectly.
Solution: If it's a provider error, request reprint through Printify. If it's a design file issue, verify your artwork positioning in the Product Creator and check the print area guidelines.
Problem: Support Not Responding
Cause: High volume (especially during Q4) or ticket lost in system.
Solution: Try multiple contact methods-live chat, email, social media. Reference your ticket number. For urgent issues affecting customer orders, mention this explicitly. Consider escalating through your account manager if you're a Premium/Enterprise member.
Tips for Success with Printify
Based on what successful sellers do differently:
1. Always Order Samples First
Never sell a product you haven't physically inspected. Order samples from 2-3 providers, compare quality, and only then commit to selling. Yes, it costs $50-100 upfront. But it prevents the much costlier mistake of selling low-quality products that destroy your reputation.
2. Build Relationships with Reliable Providers
Once you find providers that consistently deliver quality, stick with them. Don't chase the absolute lowest price if it means sacrificing reliability. A provider charging $0.50 more per shirt but never screwing up orders is worth it.
3. Set Realistic Shipping Expectations
Don't promise "ships in 2-3 days" if you're using providers that take 5-7 days. Under-promise and over-deliver. List 7-10 business days for production plus shipping, then delight customers when it arrives in 6 days.
4. Use Product Reviews to Improve
When customers report issues, take them seriously. If multiple people mention fading after washing, your provider or print method has problems. Switch providers or adjust your product line.
5. Monitor Provider Performance Scores
Printify updates performance scores weekly. If your go-to provider's score drops from 9.5 to 7.8, investigate why. Check recent reviews. Consider testing alternative providers before your quality suffers.
6. Optimize Your Product Descriptions
Set accurate expectations about what POD products are. They're not the same as mass-manufactured retail products. Mention that items are made-to-order, which is why they take a few days to produce. Many customers appreciate the sustainability angle.
7. Price for Profit, Not Just Competition
Don't race to the bottom on pricing. If you're selling quality products with good designs, customers will pay $25-30 for a t-shirt. Competing on price alone is a losing strategy in POD-compete on design, brand story, and customer experience.
8. Use Mockups Wisely
Printify's auto-generated mockups are okay, but investing in better product photography or premium mockup services pays off. Products that look professional in your store listings convert better and command higher prices.
9. Enable Auto-Routing for International Orders
If you sell internationally, automatic order routing saves customers money on shipping and reduces delivery times. Just understand it might introduce some quality variance as different providers fulfill orders.
10. Upgrade to Premium at the Right Time
Don't upgrade immediately. Wait until you're consistently selling 15-20 products monthly, then the 20% savings justify the subscription. Do the math for your specific situation-Premium pays for itself quickly at volume.
Printify Express Delivery Explained
Printify's Express Delivery is a premium fulfillment option that promises 2-3 business day total turnaround (production plus delivery) for select products.
How It Works
When you enable Express Delivery, qualifying orders automatically route to the provider best positioned to deliver within 2-3 days. Express orders get dedicated production lines and prioritized processing. The orders ship before standard orders.
Cost
Express Delivery costs an additional $3.24 compared to standard shipping for the first item, plus $2.40 for each additional item. For most sellers, this is reasonable enough to offer as a premium option to customers willing to pay for speed.
Availability
Currently limited to:
- Bella+Canvas 3001 t-shirts in popular colors (front print only)
- Gildan 5000 t-shirts in popular colors (front print only)
- US mainland only (not available for Alaska, Hawaii, or international)
- PO Box addresses not supported
Printify is expanding Express Delivery to more products, but for now, it's quite limited.
Important Limitations
Express Delivery is not a guarantee. It's a best-effort service with dedicated resources, but Printify doesn't offer refunds if delivery takes longer than 2-3 days. Orders placed before noon typically deliver within the timeframe; orders after noon might need an extra day.
Orders with 12+ items require extra fulfillment time even with Express Delivery selected.
Should You Offer It?
If you sell products eligible for Express and have customers who value speed (event-based purchases, last-minute gifts, impulse buys), yes. Market it prominently in your product titles and descriptions since it's not automatically visible on all platforms.
For most sellers doing standard POD, the limited product selection makes Express Delivery a nice-to-have rather than a must-have feature.
Printify and the Printful Merger: What It Means
The Printify-Printful merger created the holding company "Fyul," though both brands continue operating independently.
What's Changing
For now, not much. Both platforms maintain separate operations, pricing, and product catalogs. Printify is still Printify; Printful is still Printful.
Over time, expect:
- Shared technology improvements and innovation
- Potentially combined product catalog access
- Integrated fulfillment networks for better routing
- Consolidated customer support infrastructure
- Combined R&D for new product development
What's Not Changing
Your existing Printify account, products, and providers stay the same. Pricing structures remain separate. Integration with your sales channels continues unchanged.
Why It Matters
The merger combines Printful's in-house production strengths with Printify's flexible network model. For sellers, this could eventually mean:
- Access to both premium in-house products and budget-friendly networked options
- Improved fulfillment with better geographic coverage
- More innovation in POD technology and services
- Greater financial stability for both platforms
The downside: Less competition in the POD space might lead to price increases or reduced innovation long-term. For now, both platforms compete as separate entities, but that could change.
Printify for Different Business Types
Printify for Etsy Sellers
Printify integrates seamlessly with Etsy-one of the most popular platforms for POD sellers. Orders sync automatically, and Printify handles fulfillment while you focus on designs and marketing.
Etsy-specific considerations:
- Etsy takes 6.5% listing fee plus 3% + $0.25 payment processing, eating into margins
- Production partner choice matters more on Etsy since shipping times directly impact your shop reviews
- Size guides must be added manually to Etsy listings (can't auto-sync)
- Etsy customers often expect handmade quality; set expectations about POD in descriptions
- Many Etsy sellers report Printify works better than Printful due to better margins compensating for Etsy's fees
Printify for Shopify Sellers
Printify's Shopify integration is excellent. The app lives within your Shopify admin, making product management seamless.
Shopify-specific benefits:
- Full product sync with variants, descriptions, and pricing
- Automatic order fulfillment without leaving Shopify
- Ability to use Printify's shipping calculator for accurate customer shipping costs
- Premium subscription can be billed through Shopify
- Easy to manage multiple Shopify stores from one Printify account
Printify for Amazon Sellers
Printify recently added Amazon integration, though it's less mature than Etsy or Shopify integration.
Amazon considerations:
- Only certain products are eligible for Amazon (check eligibility before designing)
- Amazon requires 5 business days handling time typically
- Choose US-based providers close to your customer base to minimize shipping times
- Amazon's customer expectations are HIGH-quality issues hurt more here
- Amazon's fees are substantial; calculate margins carefully
Printify for TikTok Shop Sellers
TikTok Shop integration lets you sell directly through TikTok with Printify handling fulfillment-a powerful combo for viral marketing.
TikTok Shop strengths:
- Ability to capitalize on viral moments quickly
- Younger demographic often willing to pay premium prices for trendy designs
- Live shopping features work well with POD impulse purchases
- Integration still relatively new; expect some growing pains
Alternatives to Printify
While Printify is excellent, it's not the only option. Here are legitimate alternatives:
Printful
Best for: Quality consistency, branding, premium products. Higher prices but more reliable. Now merged with Printify under Fyul but still operating separately.
Gelato
Best for: European sellers, fast worldwide shipping, sustainability focus. Over 130 production partners globally. Competitive pricing with strong quality control.
SPOD
Best for: European sellers, premium quality, fashion-forward apparel. Higher price point but excellent product quality. Strong in Germany and surrounding markets.
Gooten
Best for: Simplified provider selection, good for beginners. Less overwhelming than Printify's 90+ providers. Decent pricing and quality.
Teelaunch
Best for: Shopify sellers, wide product range, competitive pricing. Similar model to Printify with multiple providers.
Printify Premium vs. Alternatives
If you're comparing Printify Premium ($29/month with 20% off products) against other platforms, run the actual numbers. A platform with no subscription fee but higher base costs might cost more overall than Printify Premium if you're doing volume.
Sustainability and Ethical Considerations
Print-on-demand is inherently more sustainable than mass production-no overproduction, no warehouse waste, products made only when ordered.
But Printify's multi-provider model makes sustainability harder to track. Each provider has different practices regarding:
- Ink and printing method environmental impact
- Energy efficiency of production facilities
- Labor practices and working conditions
- Packaging materials and waste reduction
- Shipping optimization to reduce carbon footprint
Printify offers eco-friendly product filtering, but the actual sustainability varies by provider. If this matters to your brand, you'll need to research individual providers, ask questions, and potentially test them beyond just quality.
Some providers specifically highlight sustainable practices-organic cotton products, water-based inks, renewable energy facilities. Factor this into your provider selection if sustainability is part of your brand story.
Printify's Future: What to Expect
Based on the Printful merger and industry trends, here's what likely comes next:
Expanded Express Delivery
Currently limited to two t-shirt styles, expect Express Delivery to expand to hoodies, mugs, and other popular products. Printify knows fast fulfillment is a competitive advantage.
Improved Quality Consistency
The ongoing challenge. Expect more rigorous provider vetting, expanded Printify Choice offerings, and potentially some provider consolidation as underperformers get removed.
AI Design Tools
POD platforms are racing to add AI-powered design assistance. Expect Printify to integrate AI tools for generating designs, suggesting products, and optimizing listings.
More Branding Options
Current white-label options lag competitors. With Printful's expertise post-merger, expect improvements in custom packaging and branded inserts.
Geographic Expansion
More production facilities in underserved regions (Latin America, Africa, Asia) to enable faster fulfillment worldwide.
Subscription Model Changes
The current three-tier model works, but expect potential new tiers, maybe a mid-level option between Free and Premium, or volume-based pricing for growing sellers.
Who Should Use Printify?
Printify is good for you if:
- You're price-conscious and willing to do research on print providers
- You want a wide product selection to test different niches
- You're just starting out and want to minimize upfront costs
- You're managing multiple stores and need scalability
- You're comfortable ordering samples and vetting quality yourself
- You prioritize profit margins and can tolerate some quality variance
- You're willing to invest time in provider research for better long-term results
- You sell on Etsy, Shopify, or TikTok Shop where integrations are strongest
Printify might NOT be right if:
- Consistent quality matters more than price
- You don't want to spend time comparing print providers
- You need extensive custom branding options
- You're not willing to order samples before selling
- You want a hands-off "just make it work" experience
- Your brand depends on premium quality and you can't tolerate quality variance
- You need comprehensive white-label packaging
- You're targeting premium market segments where quality inconsistency is unacceptable
Final Verdict: Is Printify Good?
Yes, with important caveats.
Printify is legitimately one of the best print-on-demand platforms available-especially for sellers who prioritize low costs and product variety. The free plan removes barriers to entry, the pricing is competitive, and the platform is easy to use. For someone starting a POD business with limited capital, Printify is hard to beat.
But it's not a set-it-and-forget-it solution. Quality varies between print providers, and you'll need to invest time choosing the right ones and ordering samples. If you're not willing to do that homework, you'll inevitably sell some disappointing products that hurt your reputation.
The ideal Printify seller is someone who's:
- Scrappy and willing to learn the platform deeply
- Cost-conscious but not chasing the absolute bottom price
- Comfortable with some quality variance in exchange for better margins
- Willing to test providers and optimize over time
- Building a business on design and marketing more than premium manufacturing
If that describes you, Printify is excellent. You'll find the flexibility, pricing, and product variety enable profitable POD businesses that wouldn't be possible on more expensive platforms.
If you want the simplest possible POD experience and don't mind paying more for consistency, consider Printful instead. But if you're scrappy, cost-conscious, and willing to put in the work-Printify is one of the best tools available for building a successful print-on-demand business.
Try Printify for free and see if it works for you. The free plan means you lose nothing by testing it out. Order a few samples, test the platform, and decide based on your actual experience rather than reviews alone.
Frequently Asked Questions
Is Printify actually free?
Yes, the free plan is genuinely free with no time limits or hidden catches. You don't pay any monthly fees-only product costs and shipping when customers place orders. You can use the free plan indefinitely.
How long does Printify take to ship?
Production takes 2-7 business days depending on the provider and product. After production, standard shipping adds 2-5 business days domestically. Total time from order to delivery is typically 4-12 business days in the US, longer internationally.
Is Printify good quality?
Quality varies significantly by print provider. Top-rated providers (9+ performance scores) consistently deliver good quality comparable to Printful. Lower-rated providers are hit-or-miss. Always order samples before selling.
Can you make money with Printify?
Yes, many sellers run profitable POD businesses on Printify. Success depends on good designs, effective marketing, reasonable pricing, and choosing quality print providers. Margins typically range from 30-50% depending on your pricing strategy.
Does Printify work with Amazon?
Yes, Printify recently added Amazon integration, though it's less mature than Shopify or Etsy. Only certain products are eligible for Amazon, and you'll need to set appropriate handling times (typically 5 business days).
Is Printify Premium worth it?
If you're selling 15+ products monthly, yes. The 20% discount pays for the $29 subscription quickly. Below that volume, stick with the free plan until your sales grow.
Can I use Printify without Shopify?
Absolutely. Printify integrates with Etsy, WooCommerce, Wix, Squarespace, BigCommerce, TikTok Shop, Walmart, and more. You can also use Printify's free Pop-Up Shop if you don't have an existing store.
What's better: Printify or Printful?
Printify for lower costs and more product variety. Printful for consistent quality and better branding options. Many successful sellers use both strategically.
Do I need a business license to use Printify?
No, you can start selling without a business license in most locations. However, tax obligations vary by country and sales volume. Consult a tax professional as your business grows.
Can customers tell I'm using Printify?
No, Printify is white-labeled. Products ship with your business name on labels and packing slips, not Printify's branding. Customers don't know you're using a POD service unless you tell them.