Instantly Free Trial: What's Actually Included (And What's Not)
Looking to test Instantly.ai before committing to a paid plan? Here's the deal: Instantly offers a 14-day free trial, but only for certain products. Let me break down exactly what you get, what's restricted, and how to make the most of your trial period.
Does Instantly Have a Free Trial?
Yes. Instantly provides a 14-day free trial for its Sending & Warmup plans. This is the core email outreach product that most people are looking for when they search for cold email tools.
However—and this is important—the free trial doesn't cover everything. The Leads plans (their B2B database product) don't include a free trial option. The Enterprise tier is also excluded from the trial.
What's Included in the Instantly Free Trial
During your 14-day trial of the Sending & Warmup product, you get access to:
- Unlimited email accounts - Connect as many sending accounts as you want
- Unlimited email warmup - Start warming up your domains immediately
- Automated email sequences - Build and launch campaigns
- Advanced scheduling - Control when your emails go out
- In-depth analytics - Track opens, clicks, and replies
- Unibox - Manage replies across all your inboxes in one place
- Limited credits pool - You'll get some credits to test SuperSearch, enrichment, and AI features
The trial also includes access to their Accelerator tab with 50+ docs, SOPs, and 600+ email outreach templates to help you get started.
What's NOT Included
Here's where people get tripped up:
- Lead Finder access is limited - The B2B database (SuperSearch with 450M+ contacts) requires a separate Leads plan subscription
- No free warmup-only option - While warmup is included in all paid plans, there's no standalone free warmup tier
- Credits are limited - You'll burn through your trial credits quickly if you use AI features (AI Reply Agent costs 5 credits per response)
When your 14 days end, your dashboard access pauses, warmup stops, and any active campaigns halt until you upgrade.
Instantly Pricing After the Trial
Once your trial ends, here's what you're looking at for the Sending & Warmup plans:
| Plan | Monthly Price | What You Get |
|---|---|---|
| Growth | $37/mo | Unlimited email accounts, unlimited warmup, 1,000 active leads, 5,000 emails/month, live chat support |
| Hypergrowth | $97/mo | Everything in Growth + 25,000 active leads, 100,000 emails/month, A/B testing, API/webhooks, team collaboration, premium support |
| Light Speed | $358/mo | Everything in Hypergrowth + 100,000 active leads, 500,000 emails/month, SISR (dedicated IP rotation), highest-volume sending |
If you pay annually, you save about 20% on all plans.
For the Leads plans (no free trial available):
- Growth Leads: $47/mo - 1,000 verified leads monthly
- Supersonic Leads: $97/mo - 4,500 verified leads monthly
- Hyperleads: $197/mo - 10,000 verified leads monthly
- Light Speed: $492/mo - 25,000 verified leads monthly
For full pricing details, check out our Instantly pricing breakdown.
How to Start Your Instantly Free Trial
Getting started is straightforward:
- Go to Instantly.ai and click "Start for Free"
- Create your account with email
- Answer a few quick setup questions
- Confirm your email address
- You'll land on your organization dashboard ready to connect email accounts
No credit card required to start the trial. You'll only need to add payment info when you decide to upgrade.
How to Actually Use Your 14 Days
Don't waste your trial just poking around the interface. Here's how to run a legitimate test:
Day 1-3: Setup and Warmup
Connect your sending email accounts immediately and turn on warmup. Instantly's warmup network includes 4.2M+ accounts, and you need time to build sender reputation before sending real campaigns. Don't skip this step—it's the foundation of deliverability.
Day 4-7: Import Leads and Build Sequences
Upload a focused lead list (ideally already verified). Keep your sequences short—under 110 words with one clear CTA. Launch two different sequence variants so you can compare performance.
Day 8-14: Send, Monitor, Iterate
Keep your sending conservative—don't exceed 30 emails per inbox per day. Watch your deliverability metrics, check responses in Unibox, and adjust your copy based on early feedback.
The goal: book at least one meeting during your trial to prove ROI before you commit to a paid plan.
What Users Actually Say
After reviewing feedback from real Instantly users, here are the consistent pros and cons:
What works well:
- High deliverability rates compared to competitors
- Simple, clean interface that's easy to navigate
- Unibox feature for managing multiple inboxes is genuinely useful
- Unlimited email accounts on all plans keeps costs predictable as you scale
What frustrates users:
- Lead data accuracy can be hit or miss, leading to bounces
- The Growth plan ($37/mo) feels limited for serious outreach
- Credits don't roll over—unused credits disappear at renewal
- Integration options are somewhat limited compared to tools like Reply.io or Lemlist
- No true multichannel outreach (it's email-focused, though CRM plans add calling/SMS)
Is Instantly Right for You?
Instantly makes the most sense if:
- You're running email-first outreach and don't need LinkedIn, WhatsApp, or calls in the same sequence
- You want to connect lots of sending accounts without per-seat pricing eating into margins
- Deliverability is your top priority—this is where Instantly genuinely shines
- You're an agency managing multiple client campaigns (unlimited accounts = predictable costs)
Instantly is NOT the best choice if:
- You need multichannel sequences out of the box
- You want a permanent free tier (there isn't one)
- You need deep CRM integrations beyond basic HubSpot/Salesforce/Pipedrive connectivity
For multichannel needs, you might want to look at Lemlist or Smartlead as alternatives.
Bottom Line
Instantly's 14-day free trial gives you enough time to test the core email outreach features, but you'll need to move fast. Connect your accounts on day one, start warmup immediately, and run a real campaign—don't just click around.
If cold email is your primary outreach channel and you want unlimited sending accounts without complicated per-user pricing, Instantly is worth testing. The Growth plan at $37/mo is a reasonable entry point after the trial, though most serious users end up on Hypergrowth ($97/mo) for the higher limits and team features.
Start Your Free 14-Day Instantly Trial →
Just remember: the Leads database requires a separate subscription, and credits don't roll over. Plan your usage accordingly.