Gusto Cost: Full Pricing Breakdown (What You'll Actually Pay)
Looking for Gusto's actual pricing? Here's the short version: Gusto costs between $49 and $180 per month as a base fee, plus $6 to $22 per employee per month depending on which plan you choose. But your real cost depends on team size, add-ons, and which features you actually need.
I've broken down every plan, the add-on costs that can sneak up on you, and what you'll actually pay at different company sizes. Let's get into the numbers.
Gusto Pricing Plans at a Glance
Gusto offers four main pricing tiers. Here's what each one costs:
| Plan | Base Price | Per Employee | Best For |
|---|---|---|---|
| Simple | $49/month | $6/month | Small teams, single-state payroll |
| Plus | $60/month | $9/month | Growing businesses, multi-state |
| Premium | $135-$180/month | $16.50-$22/month | Complex HR needs, dedicated support |
| Contractor Only | $35/month | $6/contractor | Businesses with only 1099 workers |
Note: Gusto's pricing is transparent and available directly on their website. All plans include unlimited payroll runs, automatic tax filing, and no setup fees.
Gusto Simple Plan: $49/month + $6/employee
The Simple plan is Gusto's entry-level option. It works for small businesses with straightforward payroll needs-think under 10 employees in a single state.
What you get:
- Full-service single-state payroll
- Automatic tax filing (federal, state, local)
- W-2 and 1099 processing
- Employee self-service portal
- Basic hiring and onboarding tools
- Direct deposit (4-day)
- Integrations with QuickBooks, Xero, and other accounting software
- Unlimited payroll runs
- Digital pay stubs with lifetime access
- Employee profiles and self-onboarding
- Basic PTO policies and tracking
- Payroll and time-off reports
- Health insurance administration
- Employee financial benefits
What you don't get:
- Multi-state payroll (you'll pay extra for each new state)
- Time tracking (built into higher tiers)
- Next-day direct deposit
- Priority support
- Advanced hiring and onboarding tools
- Custom admin permissions
- Project tracking and workforce costing
- Performance reviews
Real cost example: A 5-person team on Simple pays $49 + ($6 × 5) = $79/month or $948/year.
Who Should Choose Simple?
The Simple plan works best if you're a small business owner with under 10 employees all working in the same state. You need basic payroll processing, tax filing, and direct deposit, but don't require advanced features like time tracking or multi-state capabilities.
If you're just starting out and want to keep costs low while still getting professional payroll service, Simple delivers the essentials without unnecessary complexity.
Gusto Plus Plan: $60/month + $9/employee
The Plus plan is Gusto's most popular tier. It's designed for growing businesses that need multi-state payroll and more HR tools.
Everything in Simple, plus:
- Multi-state payroll (no additional state fees)
- Next-day direct deposit
- Time tracking and PTO management
- Advanced hiring and onboarding tools
- Project tracking and workforce cost reports
- Custom admin permissions
- Time off requests and approvals
- Time off calendar syncing
- Expenses and reimbursements
- Multiple pay rates and schedules
- State new hire reporting
- Custom paid holidays
- Team management tools
- Workforce costing
- Custom reports
Optional add-on: Priority support and HR resources cost an extra $8/month per person on the Plus plan.
Real cost example: A 15-person team on Plus pays $60 + ($9 × 15) = $195/month or $2,340/year.
Time Tracking Features Explained
The Plus plan includes built-in time tracking, which is a significant upgrade from Simple. Employees can clock in and out using the mobile app or browser. Time entries feed directly into payroll, eliminating manual data entry and reducing errors.
You can set rules for overtime, breaks, and holidays. Geolocation tracking is available for field workers. If you prefer to use a third-party time tracking tool, Gusto integrates with apps like Homebase and Deputy.
Multi-State Payroll Capabilities
One of the biggest reasons businesses upgrade to Plus is multi-state payroll. As soon as you hire someone in a different state, you need to handle that state's specific tax requirements, withholding rules, and compliance obligations.
Gusto handles all of this automatically on the Plus plan. You won't pay extra per state, and the system automatically calculates the correct taxes for each location. This feature alone can save you significant time and potential penalties.
Gusto Premium Plan: $135-$180/month + $16.50-$22/employee
The Premium plan is for larger teams or businesses with complex compliance needs. Pricing varies-you'll need to contact Gusto for an exact quote based on your specific requirements.
Everything in Plus, plus:
- Dedicated Customer Success Manager
- HR resource center with compliance alerts
- Access to certified HR experts
- Full-service payroll migration
- Health insurance broker integration (free-it's a paid add-on for other plans)
- R&D tax credit discounts
- Priority support included (no extra $8/person fee)
- Performance reviews and employee surveys
- Anonymous employee surveys
- Advanced analytics and reporting
- Custom org chart and employee directory
- E-cards and celebrations
- Proactive compliance support
Real cost example: A 25-person team on Premium (at $180 base + $22/person) pays $180 + ($22 × 25) = $730/month or $8,760/year.
Dedicated Customer Success Manager
The Premium plan includes a dedicated Customer Success Manager (CSM) who serves as your primary point of contact. Your CSM learns your business, helps optimize your payroll and HR processes, and proactively reaches out with compliance updates relevant to your situation.
This is particularly valuable if you're managing 25+ employees across multiple states or have complex compliance requirements specific to your industry.
Access to Certified HR Experts
Premium plan customers get direct access to certified HR professionals who can help with employee relations issues, compliance questions, and HR strategy. This essentially gives you an on-demand HR department without hiring full-time HR staff.
You can ask questions about terminations, harassment complaints, ADA accommodations, FMLA leave, and other complex HR matters. The experts provide guidance to help you make informed decisions while staying compliant with employment laws.
Full-Service Payroll Migration
Switching payroll providers can be daunting. With Premium, Gusto's team handles the migration for you. They'll transfer your historical payroll data, employee information, tax records, and benefits details from your old system into Gusto.
This white-glove service helps avoid errors and saves you countless hours of manual data entry. For businesses with larger teams and complex payroll histories, this service alone can justify the Premium plan cost.
Gusto Contractor Only Plan: $35/month + $6/contractor
If you only pay 1099 contractors-no W-2 employees-this plan is specifically for you.
What you get:
- Unlimited contractor payments across all 50 states
- Automated 1099 filing and e-delivery
- 4-day direct deposit
- Contractor self-onboarding
- International contractor payments (120+ countries)
- Flexible payment schedules
- Digital contracts and documentation
Current promotion: New users can get the $35 base fee waived for the first 6 months. You'd only pay the $6/contractor fee during that period.
What you don't get: Most add-ons aren't available on this plan (except global contractor payments). No employee payroll features, obviously.
Real cost example: A business with 10 contractors pays $35 + ($6 × 10) = $95/month or $1,140/year. With the promotional discount, you'd pay only $60/month for the first 6 months.
International Contractor Payments
Gusto supports contractor payments in over 120 countries. You can pay international contractors directly through the platform without additional per-contractor fees. Contractors receive payments in their local currency, and Gusto handles the foreign exchange conversion.
This is particularly useful for businesses with remote teams or freelancers working from different countries. The platform tracks all payments and generates the necessary tax documentation.
Contractor Billing Flexibility
One of the smartest features of Gusto's contractor plan is that you're only billed for contractors in months when you actually pay them. If you have seasonal contractors or work with freelancers sporadically, you won't pay fees during inactive months.
This makes Gusto more cost-effective than competitors who charge monthly fees regardless of whether you run contractor payments.
Gusto Add-On Costs That Can Add Up
Here's where your Gusto bill can grow beyond the base pricing. These add-ons are available on Simple and Plus plans (Premium often includes them):
| Add-On | Cost | Available On |
|---|---|---|
| Next-day direct deposit (Simple plan) | $15/month + $3/person | Simple only |
| Priority support & HR resources (Plus) | $8/month per person | Plus only |
| Health insurance broker integration | $6/month per eligible employee | Simple, Plus |
| State tax registration (new states) | Varies by state | All plans |
| International contractor payments | Included (no per-contractor fee) | All plans |
| R&D tax credit services | 15% of credits identified | All plans |
| HSA administration | $2.50/participant/month | All plans |
| FSA administration | $4/participant/month ($20 minimum) | All plans |
| Commuter benefits | $4/participant/month ($20 minimum) | All plans |
According to multiple sources, these add-ons can increase your total cost by $10-$30 per employee per month. A $49/month Simple plan can easily become $100+ per month once you enable several features.
Health Insurance Broker Integration
If you use Gusto as your health insurance broker, administration is free-you only pay insurance premiums. However, if you want to keep your existing broker and have Gusto manage the payroll deductions and enrollments, it costs $6 per eligible employee per month.
Premium plan customers get the broker integration for free, which can save $150/month or more for a 25-person team.
Tax-Advantaged Accounts (HSA, FSA, Commuter)
Gusto partners with providers to offer Health Savings Accounts (HSA), Flexible Spending Accounts (FSA), and commuter benefits. These accounts allow employees to set aside pre-tax dollars for eligible expenses.
HSA costs $2.50 per participant per month. FSA and commuter benefits each cost $4 per participant per month, with a $20 monthly minimum. If you have fewer than 5 participants, you'll still pay the $20 minimum per benefit type.
R&D Tax Credit Services
Gusto offers R&D tax credit identification services that can help qualifying businesses claim significant tax credits for research and development activities. The service costs 15% of the credits identified.
Premium plan customers receive discounts on this service. For many technology companies, software developers, and manufacturers, these credits can amount to tens of thousands of dollars annually, making the 15% fee worthwhile.
What Does Gusto Cost for Different Team Sizes?
Let's do the math for common team sizes on each plan:
5 Employees
- Simple: $49 + $30 = $79/month ($948/year)
- Plus: $60 + $45 = $105/month ($1,260/year)
- Premium: ~$180 + $110 = $290/month ($3,480/year)
10 Employees
- Simple: $49 + $60 = $109/month ($1,308/year)
- Plus: $60 + $90 = $150/month ($1,800/year)
- Premium: ~$180 + $220 = $400/month ($4,800/year)
25 Employees
- Simple: $49 + $150 = $199/month ($2,388/year)
- Plus: $60 + $225 = $285/month ($3,420/year)
- Premium: ~$180 + $550 = $730/month ($8,760/year)
50 Employees
- Simple: $49 + $300 = $349/month ($4,188/year)
- Plus: $60 + $450 = $510/month ($6,120/year)
- Premium: ~$180 + $1,100 = $1,280/month ($15,360/year)
100 Employees
- Simple: $49 + $600 = $649/month ($7,788/year)
- Plus: $60 + $900 = $960/month ($11,520/year)
- Premium: ~$180 + $2,200 = $2,380/month ($28,560/year)
These are base costs only. Add benefits administration, time tracking add-ons (for Simple), or priority support to get your true number.
Cost Per Employee Analysis
As your team grows, your per-employee cost actually stays consistent, which is good for budgeting. However, the base fee becomes less significant as a percentage of your total cost.
For a 5-person team on Plus, the base fee represents 57% of the total cost. For a 50-person team on Plus, it's only 12%. This makes Gusto's pricing structure more favorable for larger teams compared to platforms that scale the base fee with team size.
What's Included in Every Gusto Plan
No matter which plan you choose, Gusto includes:
- Unlimited payroll runs - No extra charge for off-cycle payments, bonuses, or corrections
- Automatic tax filing - Federal, state, and local taxes calculated, filed, and paid automatically
- W-2 and 1099 processing - Automatic generation, e-filing, and employee delivery
- No contracts - Month-to-month, cancel anytime without penalty
- Free account setup - No implementation fees or onboarding charges
- Only charged for active employees - Deactivate seasonal workers and stop paying for them immediately
- Contractor billing flexibility - Only billed for contractors in months you pay them
- Digital pay stubs - Lifetime access for all employees
- Direct deposit - Standard 4-day direct deposit on all plans
- Mobile app - Full-featured mobile apps for iOS and Android
- Employee self-service - Employees can access pay stubs, W-2s, and update personal information
- Multiple pay schedules - Weekly, bi-weekly, semi-monthly, or monthly
- Multiple pay rates - Support for different rates based on work performed
- Garnishment support - Automatic handling of child support and wage garnishments
- Integrations - Connects with popular accounting, time tracking, and HR tools
The no-contract, month-to-month structure is genuinely nice. If Gusto doesn't work out, you're not locked in.
Understanding Gusto's Tax Filing Guarantee
Gusto guarantees 100% accuracy on tax calculations and filings. They handle federal, state, and local payroll taxes automatically, including:
- Form 941 (Employer's Quarterly Federal Tax Return)
- Form 940 (Employer's Annual Federal Unemployment Tax Return)
- Form W-2 (Wage and Tax Statement)
- Form 1099-NEC (Nonemployee Compensation)
- State unemployment insurance (SUI)
- State and local income tax withholding
- State new hire reporting
If Gusto makes an error in tax calculations or filing that results in penalties or interest charges from tax authorities, they cover those costs. This guarantee provides significant peace of mind, especially for small business owners without accounting backgrounds.
The platform sends automatic tax notifications and compliance alerts to keep you informed of important deadlines and requirements. They also run automatic tax reconciliation payrolls quarterly to correct any discrepancies before filing.
Gusto vs. Competitors: How Does the Cost Compare?
Quick comparison with other payroll providers:
Gusto vs. ADP RUN
- ADP RUN: Starts around $79/month + $4/employee
- More expensive base fee but lower per-employee cost
- Better for larger teams (50+ employees)
- Less intuitive interface than Gusto
- More enterprise features
- Requires annual contract
Gusto vs. QuickBooks Payroll
- QuickBooks Payroll Elite: $75/month + $8/employee
- Similar features to Gusto Plus
- Native integration with QuickBooks accounting
- Less robust HR features
- No dedicated support options
- Better if you're already using QuickBooks
Gusto vs. Paychex
- Paychex: Custom pricing only-typically more expensive than Gusto for small teams
- Starts around $99/month + $6-8/employee
- More established (since 1971)
- Better for very large businesses (100+ employees)
- Requires contract commitments
- Less modern interface
Gusto vs. Justworks
- Justworks: Starts at $59/month per employee (all-inclusive)
- Significantly more expensive per employee
- Includes health insurance and compliance as PEO
- Takes on employer liability
- Better for businesses that want full HR outsourcing
- Less flexibility in choosing benefits
Gusto vs. Rippling
- Rippling: Starting at $8/month per employee (but base fee varies)
- More modular pricing structure
- More extensive IT management features
- Steeper learning curve
- Better for tech-forward companies
- Can become expensive with add-ons
For most small businesses under 50 employees, Gusto offers the best balance of features, ease of use, and cost. ADP and Paychex are better for enterprises. Justworks makes sense if you want a PEO relationship. Rippling works for tech companies that need extensive IT integration.
For detailed comparisons, check out our guides on Gusto vs ADP, Gusto vs QuickBooks Payroll, Gusto vs Paychex, and Gusto vs Justworks.
Hidden Costs to Watch For
Gusto is generally transparent about pricing, but here are potential extra costs people miss:
State Tax Registration Fees
When you hire your first employee in a new state, you'll need to register with that state's tax authority. While Gusto handles the registration process, some states charge one-time registration fees ranging from $0 to $200 depending on the state.
These are government fees, not Gusto charges, but they're easy to overlook when budgeting for multi-state expansion.
Workers' Compensation Premiums
Gusto partners with AP Intego to offer pay-as-you-go workers' compensation insurance. This is convenient because premiums are automatically calculated based on actual payroll rather than estimates, but the premium cost varies significantly by industry and state.
Construction and manufacturing businesses can pay 5-10% of payroll for workers' comp, while office-based businesses might pay 0.5-1%. These premiums are in addition to your Gusto subscription.
401(k) Administration Fees
Gusto integrates with 401(k) providers like Guideline, Fidelity, and Human Interest. The 401(k) providers charge their own fees separate from Gusto.
Guideline, for example, charges a monthly base fee plus a percentage of assets under management (typically 0.08%-0.35% annually per participant). For a 10-person company with $100,000 in 401(k) assets, you might pay $50-100/month for the 401(k) administration.
Health Insurance Premiums and Administration
If you use Gusto as your health insurance broker, administration is free, but you still pay insurance premiums to the carrier. Health insurance costs vary enormously based on coverage level, employee age, location, and carrier.
Small businesses typically pay $500-1,500 per employee per month for health insurance premiums. If you use your own broker instead of Gusto, add $6 per eligible employee per month for the broker integration.
Benefits Premiums Beyond Health Insurance
Additional benefits like life insurance, short-term disability, long-term disability, dental, and vision all have their own premiums beyond Gusto's platform fee. These are typically a few dollars to a few hundred dollars per employee per month depending on coverage levels.
Understanding Gusto's 401(k) Options and Costs
Gusto integrates with several 401(k) providers to offer retirement benefits seamlessly synced with payroll. The main partner is Guideline (which Gusto acquired), but they also integrate with Fidelity, Human Interest, and others.
Guideline Pricing Through Gusto
Guideline offers three pricing tiers:
- Starter 401(k): Simplified plan with limited features, lowest cost option. Only available to employers who haven't offered a retirement plan in the last 12 months.
- Core 401(k): Foundational plan with robust features and more design options. This is the most popular tier.
- Enterprise 401(k): Most customizable plan with premium support and exclusive pricing options.
Employer costs include a monthly base fee (varies by tier) plus a monthly participant fee for active employees with account balances. Employee fees are an annual account fee of 0.08%-0.35% of assets under management, depending on the employer's chosen pricing plan.
Combined fund expense ratios for Guideline's managed portfolios range from 0.067% to 0.069%, which is significantly lower than the industry average of 1.68%.
401(k) Tax Credits
Small businesses can claim significant tax credits for starting a 401(k) plan. The SECURE Act increased these credits substantially:
- Startup Cost Credit: Up to 100% of plan costs, capped at $5,000 per year for three years. Eligible if you have 100 or fewer employees who earned at least $5,000 in the preceding year.
- Auto-Enrollment Credit: Additional $500 per year for three years if you include automatic enrollment.
- Employer Contribution Credit: Up to $1,000 per employee for employer contributions, available for five years.
Total potential credits can reach $16,500 over three years just for startup and auto-enrollment, plus additional credits for employer contributions. For many small businesses, these credits effectively make the 401(k) free for the first few years.
Gusto offers a free 401(k) tax credit service for customers using certain integrated partners, helping you identify and claim all eligible credits automatically.
Gusto's Health Insurance and Benefits Administration
Gusto can serve as your health insurance broker or integrate with your existing broker to manage benefits administration.
Using Gusto as Your Broker
When Gusto acts as your broker, health insurance administration is completely free-no platform fees beyond your standard Gusto plan. You only pay insurance premiums to the carrier.
Gusto provides:
- Access to licensed benefits advisors
- Quotes from multiple carriers
- Online enrollment for employees
- Automatic payroll deductions
- COBRA and compliance support
- Annual renewal management
Gusto partners with major carriers and can offer medical, dental, vision, life, and disability insurance. The advisors help you compare plans and choose coverage that fits your budget and employee needs.
Broker Integration Option
If you prefer to keep your existing broker, Gusto can still manage the administrative work through broker integration. This costs $6 per eligible employee per month on Simple and Plus plans (free on Premium).
With broker integration, Gusto handles:
- Automatic payroll deductions
- Employee enrollment and changes
- Benefits reporting
- Life event processing
- Termination management
Your broker maintains the relationship with carriers and helps with plan selection and renewals. Gusto just handles the payroll and administrative side.
Ancillary Benefits
Beyond major medical, Gusto facilitates:
- Health Savings Accounts (HSA) - $2.50/participant/month
- Flexible Spending Accounts (FSA) - $4/participant/month
- Dependent Care FSA - $4/participant/month
- Commuter benefits - $4/participant/month
- Life insurance - premium varies
- Short-term disability - premium varies
- Long-term disability - premium varies
All ancillary benefits integrate with payroll for automatic deductions and contributions. Employees can enroll and manage benefits through their Gusto account.
How Gusto Handles Payroll Tax Compliance
One of Gusto's strongest features is comprehensive tax compliance automation. Understanding what's included helps you appreciate the value.
Automatic Tax Calculations
Gusto automatically calculates:
- Federal income tax withholding
- Social Security and Medicare (FICA) taxes
- Federal Unemployment Tax Act (FUTA)
- State income tax withholding (all 50 states)
- State Unemployment Insurance (SUI)
- Local taxes (where applicable)
- Employee deductions for benefits
The system stays updated with current tax rates and brackets automatically. When tax laws change, Gusto implements updates immediately so you don't have to worry about staying current.
Tax Filing and Payments
Gusto files all required tax forms on your behalf:
- Form 941 (quarterly federal tax return)
- Form 940 (annual federal unemployment)
- Form 944 (annual federal tax for small employers)
- W-2s (annual wage statements)
- 1099-NEC (nonemployee compensation)
- State quarterly wage reports
- State annual reconciliation forms
- Local tax returns where required
Tax deposits are made automatically on the required schedule (monthly or semi-weekly, depending on your deposit schedule). Gusto debits your account for the tax amounts and sends payments to the appropriate agencies.
Tax Reconciliation
Gusto runs automatic tax reconciliation payrolls quarterly to correct any discrepancies before filing forms. If you owe additional taxes or are due a refund, Gusto processes the adjustment and notifies you.
This proactive approach prevents surprises during tax season and helps avoid penalties for underpayment.
Compliance Alerts and Notifications
The platform sends alerts for:
- Upcoming tax deadlines
- Required actions (like signing forms)
- Compliance updates relevant to your business
- New hire reporting requirements
- Year-end tax form deadlines
On the Premium plan, you receive proactive compliance support from your Customer Success Manager and access to certified HR experts for complex compliance questions.
Is Gusto Worth the Cost?
For most small businesses (under 50 employees), yes. Here's the detailed value analysis:
What Gusto Does Well
Modern, intuitive interface: Gusto's design is genuinely easy to use, even for people without payroll or accounting experience. The dashboard is clean, tasks are clearly presented, and the mobile apps work smoothly. Compared to legacy providers like ADP or Paychex, Gusto feels like a modern software product.
Reliable automatic tax filing: The tax compliance automation works consistently. Thousands of businesses trust Gusto with tax filing, and the 100% accuracy guarantee provides real protection. You're not worrying about IRS penalties or state tax issues.
Strong integrations: Gusto connects with popular tools like QuickBooks, Xero, FreshBooks, Expensify, Homebase, Clover, and dozens of others. The integrations actually work well and sync data reliably. If you're already using accounting software, Gusto will probably integrate.
Employee self-service reduces your workload: Employees can access pay stubs, W-2s, update addresses and bank accounts, enroll in benefits, request PTO, and clock time through the employee portal and mobile app. This eliminates constant questions and administrative tasks for you.
Transparent pricing without gotchas: Gusto publishes pricing clearly on their website. While add-ons exist, they're optional and clearly explained. You won't get surprise bills or hidden fees like you might with some enterprise providers.
Month-to-month flexibility: The no-contract structure means you can cancel anytime if Gusto isn't working for your business. You're not locked into annual commitments.
Excellent customer support: User reviews consistently praise Gusto's customer support team. Phone and email support is responsive and knowledgeable. Premium plan customers get dedicated support that's even better.
Where Gusto Falls Short
No international employee payroll: Gusto only handles U.S. employees on W-2. If you need to pay employees internationally, you're limited to Gusto Global (EOR service) in a handful of countries, or contractor payments. Competitors like Deel or Remote are better for international teams.
Limited enterprise features: Companies with 100+ employees or very complex organizational structures might find Gusto lacking advanced features available in enterprise HRIS systems like Workday or SAP SuccessFactors.
Add-ons increase costs quickly: While base pricing is reasonable, adding features like next-day direct deposit, priority support, broker integration, and tax-advantaged accounts can significantly increase your monthly bill.
Per-employee pricing gets expensive at scale: For very large teams (100+ employees), the per-employee model becomes expensive compared to enterprise payroll solutions that charge based on different models.
Time tracking could be better: While Plus and Premium include time tracking, it's fairly basic. Dedicated time tracking apps like When I Work or Deputy offer more sophisticated features for businesses with complex scheduling needs.
Limited industry-specific features: If you're in a highly specialized industry with unique payroll requirements (like construction with certified payroll or restaurants with complex tip reporting), you might need industry-specific software instead.
ROI Calculation
Consider what you're replacing. If you're currently:
- Doing payroll manually: You're spending 5-10 hours per pay period on calculations, tax deposits, and record-keeping. At a $50/hour value, that's $250-500 per pay period, or $500-1,000/month for semi-monthly payroll. Gusto saves this time entirely.
- Using a bookkeeper or accountant: Many accountants charge $50-150 per payroll run plus hourly fees for setup and adjustments. This can cost $200-400/month for a small business. Gusto is typically cheaper and gives you more control.
- Using a less efficient payroll service: If you're switching from a clunky legacy system, the time savings from Gusto's automation and better interface translate to real cost savings.
For most small businesses, Gusto pays for itself through time savings, error reduction, and avoiding penalties.
For more on Gusto's features and how it stacks up, see our Gusto pricing guide and full Gusto review, or check out user reviews.
How to Choose the Right Gusto Plan
Pick Simple if:
- You have fewer than 10 employees
- Everyone works in the same state
- You don't need built-in time tracking (or use a separate tool)
- Basic email/chat support is sufficient
- You want the lowest cost option
- Your payroll needs are straightforward with minimal complexity
Pick Plus if:
- You hire across multiple states (or plan to soon)
- You need integrated time tracking and PTO management
- You want next-day direct deposit included
- You're actively hiring and need better onboarding tools
- You need project tracking and workforce costing reports
- You want more detailed reporting and analytics
- Your team is growing and you need scalable features
Pick Premium if:
- You have 25+ employees
- You need dedicated support with an account manager
- Compliance is complex (multiple states, specific industry requirements)
- You want access to certified HR experts
- You need performance review tools and employee surveys
- You're switching from another provider and want migration help
- You use a health insurance broker and want the integration free
- You want proactive compliance alerts and guidance
Pick Contractor Only if:
- You exclusively work with 1099 contractors (no W-2 employees)
- You haven't hired employees yet but need to pay freelancers
- You work with international contractors
- You want a simple, affordable solution just for contractor payments
When to Upgrade Plans
You can upgrade or downgrade your Gusto plan anytime. Upgrades take effect immediately, while downgrades apply at the beginning of the next billing cycle.
Consider upgrading from Simple to Plus when:
- You hire your first employee in a different state
- Time tracking becomes necessary and your current tool doesn't integrate well
- You're spending too much time on manual processes that Plus automates
- Your team grows beyond 10-15 employees and needs more structure
Consider upgrading from Plus to Premium when:
- Your team exceeds 25-30 employees
- You're dealing with complex HR issues and need expert guidance
- Compliance requirements become overwhelming
- You want proactive support instead of reactive problem-solving
- The cost of priority support add-on for your whole team exceeds the Premium upgrade cost
Getting Started with Gusto: What to Expect
Understanding the setup process helps you budget time and prepare information.
Account Setup (Free)
Gusto doesn't charge setup fees. You can create an account and explore the platform for free. You're only charged when you run your first payroll.
Initial setup takes 30-60 minutes and requires:
- Business information (EIN, address, entity type)
- Bank account for payroll debits
- Employee information (names, addresses, SSNs, pay rates)
- Tax information (federal and state withholding elections)
- Existing year-to-date payroll data (if mid-year)
The setup wizard guides you through each step with clear instructions and help text.
Data Migration
If you're switching from another payroll provider:
- Simple and Plus: You enter your year-to-date payroll data manually or import via CSV file. Gusto provides templates and instructions.
- Premium: Gusto's team handles migration for you, transferring all historical data from your previous provider.
Mid-year switches require accurate YTD data for tax reporting. Take time to ensure numbers are correct.
First Payroll Run
Your first payroll takes 15-30 minutes once setup is complete. For subsequent payrolls, it's typically 5-10 minutes unless you have changes.
Gusto guides you through:
- Selecting pay period dates
- Entering hours for hourly employees
- Adding bonuses, reimbursements, or deductions
- Reviewing totals and tax calculations
- Confirming and submitting
After submission, Gusto handles everything: debiting your account, depositing employee pay, filing taxes, and generating records.
Ongoing Use
After your first payroll, the process becomes routine. You can even set up AutoPilot to run payroll automatically on your schedule with no manual intervention.
Most users spend 5-10 minutes per payroll once established. The platform sends reminders before each payroll deadline so you never miss a pay period.
Real User Cost Experiences
Based on user reviews and feedback, here's what businesses actually pay:
Micro Business (1-3 employees)
"We're a two-person startup using Gusto Simple. We pay $61/month ($49 + $12 for two employees). We added the Contractor Only feature since we use a few freelancers occasionally, which adds about $20/month when we pay them. Total is usually $60-80/month. Totally worth it to not worry about payroll taxes." - Tech Startup Founder
Small Business (10-15 employees)
"Our team of 12 uses Gusto Plus because we're in three different states. Base cost is $168/month ($60 + $108 for 12 employees). We added HSA administration for 5 employees ($12.50/month) and use Gusto for health insurance (no extra fee). Total Gusto cost is about $180/month. Our previous payroll company charged $350/month, so this is a big savings." - Marketing Agency Owner
Mid-Size Business (25-40 employees)
"We have 32 employees on Gusto Premium. Monthly cost is $884 ($180 + $704 for 32 employees). We get broker integration free, dedicated support, and HR expert access included. We also pay for FSA administration ($80/month) and 401(k) through Guideline (about $200/month). Total monthly people cost is around $1,165 for all payroll, HR, and benefits administration. Worth every penny for the time saved and peace of mind." - Manufacturing Company CFO
Restaurant (8 employees + 15 contractors)
"We use Gusto for our restaurant staff and contract waiters for events. We have 8 W-2 employees on Plus ($132/month) and usually pay 10-15 contractors per month ($60-90/month). Total averages $200-220/month. The automatic tip credit calculation and contractor payment tracking are huge for our industry." - Restaurant Owner
Gusto Discount and Promotion Opportunities
While Gusto doesn't typically offer heavy discounting, there are ways to save:
Current Promotions
- Contractor Only Plan: Get $0 base fee for first 6 months (normally $35/month)
- Switching Discount: Gusto occasionally offers price matching for qualified switchers from competitors
- Annual Payment: Some users report getting a small discount for annual payment (contact sales)
Referral Credits
Gusto has a referral program. When you refer another business that signs up and runs payroll, both you and the referred business can receive account credits. Check your Gusto account for current referral offers.
Accounting Partner Discounts
If you work with a CPA or bookkeeper who is a Gusto partner, they may have access to discounted rates or extended trial periods for their clients. Ask your accountant if they're a Gusto partner.
Nonprofit Pricing
Gusto offers the same pricing for nonprofits and for-profits, but nonprofits may qualify for additional features or support. Contact Gusto sales to discuss nonprofit-specific needs.
Alternatives to Consider Based on Cost
Depending on your specific situation, these alternatives might be more cost-effective:
If You Need Cheaper Options
- Square Payroll: $35/month + $6/employee - Very basic, best if you already use Square POS
- SurePayroll: $29.99/month + $4/employee - Bare-bones payroll, fewer features
- Patriot Payroll: $17/month + $4/employee - Budget option with basic features
If You Need More Features
- Rippling: More comprehensive but complex, better IT management
- Zenefits: Strong benefits focus, similar to Gusto but different interface
- BambooHR: Better for companies prioritizing HR over payroll
If You Need International Employees
- Deel: Built for global teams, handles international payroll
- Remote: EOR services in 60+ countries
- Oyster: Focus on distributed teams across borders
For most U.S.-based small businesses, Gusto hits the sweet spot of features, ease of use, and cost. But your specific needs might make an alternative better.
Common Questions About Gusto Cost
Does Gusto charge setup fees?
No. Account setup is completely free. You can create an account, add employees, and explore features without paying anything. You're only charged when you run your first payroll.
Can I try Gusto before paying?
Yes. You can set up your entire account, add employee information, and even preview what payroll will look like without being charged. You only pay when you actually run payroll and process payments.
Does Gusto require a contract?
No. All Gusto plans are month-to-month. You can cancel anytime without penalty or termination fees.
What happens if I need to cancel?
You can cancel anytime from your account settings. You'll have access through the end of your current billing period. Gusto doesn't charge cancellation fees. You can export all your payroll data and tax documents before leaving.
How does billing work?
Gusto bills on the first of each month for that month's service. Your first bill will be prorated based on when you sign up. The base fee and per-person fees are charged regardless of how many payrolls you run that month.
What if my team size changes mid-month?
You're only charged for active employees. When you add someone, you start paying their per-person fee. When you deactivate someone, you stop paying for them. Changes are prorated in your next bill.
Are contractors charged the same as employees?
On Simple, Plus, and Premium plans, contractors are charged the same per-person rate as employees. However, you're only billed for contractors in months when you actually pay them. The Contractor Only plan has different pricing: $35/month + $6/contractor.
Can I change plans anytime?
Yes. Upgrades take effect immediately. Downgrades take effect at the beginning of your next billing period (the first of the month). There are no fees for changing plans.
What payment methods does Gusto accept?
Gusto accepts bank account (ACH) and credit card for subscription payments. Payroll funds must be debited from a bank account.
Does Gusto offer discounts for annual payment?
Gusto doesn't advertise annual payment discounts, but some users report getting small discounts by contacting sales and committing to annual payment. It's worth asking if you're certain you'll use Gusto for a full year.
Bottom Line: What You'll Actually Pay
Gusto's cost ranges from $55/month (Simple plan with one employee) to several thousand dollars per month for larger teams on Premium with add-ons. The most common setup-Plus plan for a 10-15 person team-runs about $150-200/month.
The value proposition is strong: you're paying for a modern platform that eliminates payroll headaches, ensures tax compliance, reduces administrative burden, and provides employee self-service that saves you time daily.
For most small businesses, Gusto isn't the absolute cheapest option, but it's the best balance of features, reliability, ease of use, and cost. The transparent pricing, no-contract flexibility, and proven track record make it a safe choice.
Start with the plan that matches your current needs. You can always upgrade as you grow or need more features. The platform scales well from solopreneurs to 100+ employee companies.
Final Recommendations by Business Type
Solo Entrepreneurs and Side Businesses
If you're paying yourself as an S-corp or have one or two employees, start with Simple. $55-80/month gets you professional payroll with full tax compliance. Worth it to avoid IRS issues and save time.
Startups with 5-15 Employees
Go with Plus if you're in multiple states or need time tracking. Otherwise, Simple works fine and saves $30-60/month. Upgrade to Plus when you hire across state lines or when your team requests better time tracking.
Growing Companies (15-30 employees)
Plus is your sweet spot. You need the multi-state support and time tracking. Add priority support as an add-on if you need it ($8/person). Consider Premium when you hit 25-30 employees or face complex compliance issues.
Established Businesses (30-75 employees)
Premium makes sense here. The dedicated support, HR expert access, and included add-ons (like broker integration) that would cost extra on Plus make the upgrade worthwhile. Your time savings and risk reduction justify the higher cost.
Contractor-Heavy Businesses
Use the Contractor Only plan until you hire your first W-2 employee. Then switch to Simple and continue paying contractors at the same rate. The flexibility of only paying for contractors in months you use them is valuable.
For more detailed guidance on Gusto's features, integration options, and how to maximize value, check out our comprehensive Gusto review and comparison guides: Gusto vs ADP, Gusto vs QuickBooks, and best payroll software for small business.