Best Gusto Competitors: Which Payroll Software Should You Actually Use?
Gusto is a solid payroll platform—there's a reason over 400,000 businesses use it. But it's not perfect for everyone. Maybe you need better international payroll, more robust HR features, or just want to pay less per employee.
I've dug into the top Gusto competitors to help you figure out which one actually makes sense for your business. No fluff, just the real details on pricing, features, and who each platform is best for.
Already know you want Gusto? Try Gusto here and see our full Gusto review for the complete breakdown.
Quick Comparison: Gusto vs Top Competitors
| Platform | Starting Price | Best For | Key Limitation |
|---|---|---|---|
| Gusto | $40/mo + $6/employee | U.S.-based small businesses | Limited international payroll |
| Rippling | $35/mo + $8/employee | Growing companies needing HR + IT | Requires custom quote, can get pricey |
| ADP RUN | $39/mo + $5/employee | Companies needing scalability | Non-transparent pricing |
| OnPay | $49/mo + $6/employee | Budget-conscious small businesses | No native time tracking |
| Justworks | $59/employee/month | Businesses wanting PEO services | More expensive per employee |
| QuickBooks Payroll | $45/mo + $6/employee | QuickBooks users | Limited HR features |
| Paychex Flex | Quote required | Mid-size companies | Extra fees for many features |
1. Rippling: Best for Growing Companies
Rippling is the closest thing to a true all-in-one platform. It combines HR, payroll, IT management, and finance into a single system. If you're tired of juggling separate tools for onboarding, device management, and payroll, Rippling eliminates that headache.
The platform uses modular pricing—you pay for what you need. The base HRIS module starts at $8 per employee per month with a $35 monthly base fee. Add payroll and you're looking at roughly $15-25 per employee monthly for a typical setup with HRIS, payroll, benefits admin, and time tracking.
What Rippling does better than Gusto:
- Global payroll in 50+ countries (Gusto is primarily U.S.-focused)
- IT management built in—device provisioning, app management, single sign-on
- 500+ integrations vs Gusto's 180+
- More powerful automation with custom workflow builder
Where Rippling falls short:
- No transparent pricing—you need to talk to sales
- Adding modules can get expensive fast
- Only admins can access the knowledge base (employees have to contact HR)
- Steeper learning curve than Gusto
Bottom line: If you're a fast-growing company with 20+ employees and need more than just payroll, Rippling is worth the extra cost. For simple U.S. payroll, it's overkill.
Read our full comparison: Gusto vs Rippling
2. ADP RUN: Best for Scalability
ADP is the 800-pound gorilla of payroll—over 900,000 small business clients and presence in 140+ countries. ADP RUN is their small business product for companies with 1-49 employees.
Their entry-level Essential plan starts at $39 per month plus $5 per employee. But here's the catch: ADP doesn't post transparent pricing. You need to contact sales for an actual quote, and costs vary based on your specific needs.
ADP offers four RUN tiers: Essential, Enhanced, Complete, and HR Pro. Each adds more features, but also more cost. Time tracking and benefits administration are add-ons, not included.
What ADP does better than Gusto:
- More robust HR features on higher tiers
- ZipRecruiter integration for hiring
- Better for companies planning to scale past 50 employees (can upgrade to Workforce Now)
- 200+ standard payroll reports
Where ADP falls short:
- Opaque pricing makes it hard to budget
- Time tracking and benefits admin cost extra
- Setup can be more complex
- Customer service gets mixed reviews
Bottom line: ADP makes sense if you're planning to grow significantly and want a platform that can scale with you from 5 to 500 employees without switching providers. For small, stable teams, Gusto's transparency is easier to work with.
See our detailed comparison: Gusto vs ADP
3. OnPay: Best Budget Alternative
OnPay is the anti-enterprise payroll solution. One plan, one price: $49 per month plus $6 per person. That's it. No tiers, no add-ons, no surprises.
Everything is included: unlimited payroll runs, multi-state tax filing, W-2 and 1099 processing, benefits administration, and HR tools. The software averages 4.8 out of 5 stars across review sites.
What OnPay does better than Gusto:
- More features included at base price (Gusto locks some features behind higher tiers)
- No extra charge for multi-state payroll
- Licensed benefits brokers to help you choose plans
- Better customer service ratings
- Supports niche industries like restaurants, farms, and nonprofits
Where OnPay falls short:
- No native time tracking (relies on integrations)
- Fewer third-party integrations overall
- No employer-side mobile app
- Less polished UI than Gusto
Bottom line: OnPay is the best value in payroll software for small businesses that don't need fancy extras. If you want straightforward payroll with excellent customer service and don't care about having the prettiest interface, OnPay should be at the top of your list.
4. Justworks: Best for PEO Services
Justworks is a PEO (Professional Employer Organization), which means they handle more than just payroll—they become a co-employer for benefits, compliance, and HR purposes. This gives small businesses access to big-company benefits.
Justworks Basic costs $59 per employee per month. Justworks Plus runs $109 per employee per month and includes health insurance, dental, and vision access.
What Justworks does better than Gusto:
- Access to Fortune 500-caliber benefits at small business prices
- Hands-on compliance management
- 24/7 customer service via phone, chat, Slack, and email
- Multi-state payroll with no extra fees
- Dedicated HR support
Where Justworks falls short:
- Significantly more expensive per employee
- Fewer payroll features than dedicated payroll software
- Limited accounting integrations (just Xero and QuickBooks Online)
- Comparatively few payroll reports
Bottom line: Justworks is ideal if you want to outsource HR headaches entirely and get access to better benefits than you could negotiate on your own. It's not cheap, but the PEO model offers real value for businesses that need comprehensive HR support.
Read more: Gusto vs Justworks
5. QuickBooks Payroll: Best for QuickBooks Users
If you're already running your accounting on QuickBooks Online, QuickBooks Payroll is the path of least resistance. The integration is seamless—payroll syncs automatically with your books.
QuickBooks Payroll Core costs $45 per month plus $6 per employee. Premium is $80 plus $8 per employee (adds same-day direct deposit and time tracking). Elite runs $125 plus $10 per employee and includes tax penalty protection.
What QuickBooks Payroll does better than Gusto:
- Native QuickBooks integration (obviously)
- Same-day direct deposit on Premium and Elite tiers
- Time tracking via TSheets on higher plans
- Often runs promotions for new customers
Where QuickBooks Payroll falls short:
- Less robust HR features
- Entry-level plan lacks workers' comp integration
- Health insurance admin not included on Core plan
- No free trial
Bottom line: QuickBooks Payroll makes sense if you're already in the QuickBooks ecosystem and want everything in one place. If you need more HR functionality, Gusto offers better value.
Compare options: Gusto vs QuickBooks Payroll
6. Paychex Flex: Best for Mid-Size Companies
Paychex Flex sits between small business solutions like Gusto and enterprise platforms like ADP Workforce Now. It's built for companies that are outgrowing basic payroll but don't need (or can't afford) full HCM suites.
Paychex doesn't publish pricing—you need to get a quote. Based on reviews and reports, expect it to cost more than Gusto, especially once you add features like benefits administration, time tracking, and SUI management.
What Paychex does better than Gusto:
- More customizable with retirement plans, benefits, and HR support options
- Labor posters and HR document library included
- Performance management and LMS on higher tiers
- Good for companies scaling up
Where Paychex falls short:
- Many features that Gusto includes for free cost extra with Paychex
- General ledger integration is an add-on
- State unemployment insurance administration costs extra
- Pricing isn't transparent
Bottom line: Paychex Flex works for mid-size businesses (30-100 employees) that need more HR depth than Gusto offers. But watch out for add-on fees that can make it significantly more expensive than the initial quote suggests.
See also: Gusto vs Paychex
7. Square Payroll: Best for Contractor-Heavy Businesses
Square Payroll offers something unique: a contractor-only plan with no monthly base fee. You pay only $6 per contractor you pay each month. For W-2 employees, it's $35 per month plus $6 per person paid.
If you're already using Square for point-of-sale, the integration is seamless—employees can clock in directly through Square POS.
What Square Payroll does better than Gusto:
- Permanently waived base fee for contractor-only businesses (Gusto only waives for 6 months)
- Only charges for contractors you actually pay each month
- Free seasonal inactivity (no fees when not running payroll)
- Native Square POS integration with time clock
Where Square Payroll falls short:
- Fewer third-party integrations
- Limited HR features
- Less robust than Gusto for full-time employee management
Bottom line: If you primarily pay contractors or run a seasonal business, Square Payroll's flexible pricing structure can save you money. For traditional W-2 payroll, Gusto offers more value.
When to Stick with Gusto
Despite all these alternatives, Gusto remains the right choice for many businesses:
- You're a U.S.-only small business (under 50 employees) that wants intuitive payroll with good HR basics
- You value transparent pricing and want to know exactly what you'll pay
- You need solid benefits administration built into the platform
- You want a modern, user-friendly interface that doesn't require training
Gusto's Simple plan starts at $40 per month plus $6 per employee. The Plus plan ($80/mo base) adds features like time tracking and next-day direct deposit. Premium requires contacting sales but includes dedicated support and compliance alerts.
Check our Gusto pricing breakdown for the full details.
My Recommendation
Here's the quick decision tree:
- Simple U.S. payroll with good value: Gusto
- Cheapest all-inclusive option: OnPay
- Growing company needing HR + IT + Payroll: Rippling
- Planning to scale past 50 employees: ADP
- Want PEO benefits without the enterprise price: Justworks
- Already on QuickBooks: QuickBooks Payroll
- Mostly paying contractors: Square Payroll
Still unsure? Check out our complete guide to payroll software for small businesses for more options and detailed comparisons.