Folk CRM Pricing: Complete Cost Breakdown

Folk CRM positions itself as the Notion-style CRM for small teams who are tired of clunky enterprise software. It's clean, it's fast, and it promises to be the "CRM that works for you, not the other way around." But how much does it actually cost, and is it worth the money?

Let's cut through the marketing and look at what you're actually paying for.

Folk CRM Pricing Plans

Folk uses a per-user pricing model with three main tiers. Here's the current breakdown:

Folk offers a 14-day free trial on the Premium plan, so you can test the higher-tier features before committing. Just know that when the trial ends, you'll need to pay for Premium to keep those features—or downgrade to Standard and lose some functionality.

What You Get With Each Plan

Standard Plan ($20-25/user/month)

The Standard plan gives you the basics:

• Unlimited contacts (a big plus over many competitors)
• 2,000 messages per month per member
• 500 contact enrichments per month for your whole workspace
• 2,000 magic fields per month
• Chrome extension for importing contacts from LinkedIn, Gmail, and X
• Basic pipeline management
• Team collaboration features

Here's the problem: the Standard plan is missing some features you'd expect from a $20/month CRM. No deal management module. No dashboards. No email sequences. If you need any of these, you're looking at doubling your cost.

Premium Plan ($40-50/user/month)

Premium unlocks the good stuff:

• Everything in Standard
• 5,000 messages per month per member
• 1,000 contact enrichments per month for the workspace
• 5,000 magic fields per month
• Deal management and pipelines
• Email sequences
• Custom dashboards

This is the plan most small businesses will actually need. The Standard tier feels intentionally limited to push you toward Premium.

Custom Plan ($80-100+/user/month)

For larger teams, Folk offers custom pricing with:

• Custom limits on messages, enrichments, and magic fields
• API access (not available on lower tiers)
• Priority support
• Custom onboarding

You'll need to contact Folk's sales team to get an exact quote for the Custom plan.

What's Good About Folk's Pricing

Unlimited contacts: Unlike many CRMs that cap your contact storage, Folk lets you store as many contacts as you want on any paid plan. This is a genuine advantage if you're managing a large network.

Built-in contact enrichment: Getting 500-1,000 enrichment credits per month is solid value. Finding emails and filling in contact details usually costs extra with other tools.

Simple per-user model: No confusing feature bundles or add-on costs. You know exactly what you're paying.

What's Not So Good

Standard plan feels gutted: At $20/user/month, Folk's entry-level plan costs more than typical starter CRMs but delivers less functionality. Features like deal management and dashboards—which competitors often include in their lowest tiers—require the Premium plan.

No mobile app (historically): Folk launched mobile apps in 2024 for iOS and Android, but the mobile experience is still catching up to the desktop version.

No workflow automation: Unlike CRMs like HubSpot or Pipedrive, Folk doesn't offer workflow automation on any plan. You can use Zapier or Make integrations, but that's an additional cost and complexity.

API locked to Custom tier: If you want to build custom integrations using Folk's API, you'll need to pay for the Custom plan starting at $80/user/month.

How Folk's Pricing Compares to Alternatives

Let's see how Folk stacks up against other CRMs in the same weight class:

If you're considering Folk primarily for sales pipeline management, Close CRM might be worth evaluating. It's more expensive but built specifically for sales teams with built-in calling and email sequences. Check out our Close CRM review for a deeper look.

For a broader comparison, see our guide to the best CRM software or CRM options for small businesses.

Who Should Use Folk CRM?

Folk is a good fit if you:

• Currently manage contacts in spreadsheets, Notion, or Airtable and want a proper CRM
• Value a clean, simple interface over feature overload
• Need strong LinkedIn and social media contact importing
• Are a solopreneur or small team (2-5 people) focused on relationship management
• Want built-in contact enrichment without paying for a separate tool

Folk is probably NOT the right choice if you:

• Need workflow automation
• Want advanced sales analytics and reporting
• Have a larger sales team that needs robust pipeline management
• Need API access but don't want to pay $80+/user/month
• Require a polished mobile experience

Hidden Costs to Watch For

Folk's pricing looks straightforward, but here are some things to consider:

• Enrichment limits: If you're doing heavy prospecting, 500-1,000 enrichments per month might not cut it. You'll either need to upgrade or use an external enrichment tool.
• Message limits: 2,000-5,000 emails per user per month sounds like a lot, but if you're running email sequences to cold prospects, you could hit limits quickly.
• Zapier/Make costs: Since Folk lacks native automation, you'll likely need a third-party tool. That's another $20-50/month minimum.
• Trial to paid transition: You trial Premium features, build processes around them, then have to decide between paying double or losing functionality you've already integrated.

The Bottom Line

Folk CRM is a solid choice for individuals and small teams who want a clean, modern CRM without the complexity of enterprise tools. If you're coming from spreadsheets or Notion and just need a better way to manage contacts and relationships, Folk delivers.

But here's the reality: at $20-40/user/month, you're paying similar prices to CRMs that offer more features. Folk's simplicity is a feature, not a bug—but only if that simplicity aligns with what you actually need.

For most small businesses serious about sales, you'll want the Premium plan at $40/user/month. That gets you deal management, sequences, and the features you'd expect from a "real" CRM. The Standard plan is too limited for anything beyond basic contact storage.

If Folk's pricing feels steep for what you get, consider looking at our free CRM software guide for alternatives that won't cost you a dime, or our cheapest CRM software roundup for budget-friendly options that pack more punch.

Folk offers a 14-day free trial, so take it for a spin and see if the interface clicks for you. Just go in with realistic expectations about what you're getting at each price point.