The Best Dealfront Alternatives for B2B Lead Generation

Dealfront (formerly Leadfeeder + Echobot) is a solid choice if you're selling into European markets. It combines website visitor identification with sales intelligence and GDPR-compliant B2B data. But it's not perfect for everyone.

Common reasons people look for alternatives: you're targeting North American prospects, you need individual contact identification (not just company-level), the pricing feels opaque, or you're frustrated with the manual work required to sift through their databases.

I've tested several of these tools and talked to real users. Here's the breakdown of the best Dealfront alternatives based on what you actually need.

Quick Take: Who Should Use What

• Best overall alternative: Apollo.io (massive database, transparent pricing, good for global prospecting)
• Best for European data with compliance: Cognism
• Best budget option: Lusha (starts free, scales reasonably)
• Best for LinkedIn prospecting: Lusha or Kaspr
• Best for enrichment workflows: Clay
• Best for cold outreach automation: Lemlist or Reply.io

What's Wrong With Dealfront?

Before diving into alternatives, let's be clear about Dealfront's limitations:

Company-level identification only: Dealfront reveals which companies visit your website, but it can't identify individual contacts. You'll need to manually find decision-makers in their database, which adds friction.

European focus: The platform was built for European markets (DACH, Nordics, Benelux). If your target market is primarily North America or APAC, you'll find the data coverage thin.

Non-transparent pricing: Dealfront doesn't publish prices for its sales intelligence platform. You have to contact sales for a quote. Their web visitor tool (Leadfeeder) has clearer pricing—free for up to 100 companies, paid plans starting at $99/month—but the full platform requires custom quotes. Based on historical data, expect annual costs in the $21,000-$34,000+ range for the full suite.

Manual work required: Users report having to manually sift through databases and filter contacts themselves, rather than getting curated, actionable leads.

1. Apollo.io

Best for: Teams who want transparent pricing, global data coverage, and built-in outreach tools.

Apollo is the most complete Dealfront alternative for most teams. It combines a massive B2B database (275M+ contacts), email sequencing, a dialer, and basic CRM functionality in one platform.

Apollo.io Pricing

• Free: $0 (100 credits/month, limited features)
• Basic: $49/user/month billed annually, $59 monthly
• Professional: $79/user/month billed annually, $99 monthly
• Organization: $119/user/month billed annually, $149 monthly (3 user minimum)

What's Good

• Transparent pricing (unlike Dealfront)
• Huge contact database with global coverage
• Built-in email sequences and dialer
• Decent free tier for testing
• Integrates with Salesforce, HubSpot, and major CRMs

What Sucks

• Credit system can get expensive—mobile numbers cost 8 credits each, exports cost credits too
• Credits don't roll over—use them or lose them
• Advanced features (intent data, international dialer) locked to higher tiers
• Data accuracy varies—always verify before outreach

Apollo works best for teams doing high-volume prospecting who want everything in one place. If you're currently paying $20K+ for Dealfront, you might get similar value from Apollo at $1,000-1,500/year per user.

2. Lusha

Best for: LinkedIn-focused prospecting with a budget-friendly entry point.

Lusha is simpler than Apollo—it focuses on contact data rather than trying to be an all-in-one platform. The Chrome extension works great for grabbing emails and phone numbers while browsing LinkedIn.

Lusha Pricing

• Free: 70 credits/month
• Pro: $348/year per user (480 credits annually) or ~$29/month
• Premium: $612/year per user (960 credits annually) or ~$51/month
• Scale: Custom pricing for enterprise

Credits work like this: 1 credit for an email, 10 credits for a phone number. So your 480 annual Pro credits might only get you 48 phone numbers if that's all you're pulling.

What's Good

• Chrome extension is fast and intuitive
• Lower starting price than most competitors
• Data quality is generally reliable for B2B contacts
• Good CRM integrations (Salesforce, HubSpot, Pipedrive)

What Sucks

• Credits burn fast if you need phone numbers
• Advanced features (intent signals, bulk search) only on higher tiers
• API access requires Scale plan
• Credits don't roll over on annual plans

If you're doing LinkedIn-based prospecting and don't need visitor identification, Lusha is a solid, affordable choice. See our Lusha pricing breakdown for more details.

3. Cognism

Best for: Enterprise teams who need premium European data with strict compliance.

If you specifically need high-quality European contact data with phone-verified mobile numbers, Cognism is worth considering. They're known for having better direct dial accuracy than most competitors.

Cognism Pricing

Like Dealfront, Cognism doesn't publish pricing. Expect enterprise-level costs—probably $20,000-50,000+ annually depending on team size and data needs. They offer license-based pricing with unlimited views and exports (no credit system).

What's Good

• Diamond Data®: human-verified mobile numbers
• Strong GDPR compliance
• Excellent coverage in DACH, UK, and European markets
• No credit limits on standard licenses
• Intent data included

What Sucks

• Expensive—this is an enterprise solution
• No transparent pricing
• Overkill for small teams or startups
• Less coverage in APAC markets

Cognism makes sense if you're already paying enterprise prices for Dealfront and want better verified phone data in Europe. Not a fit for smaller teams or budget-conscious buyers.

4. Clay

Best for: Growth teams who want to build custom enrichment and automation workflows.

Clay is different from traditional sales intelligence tools. Instead of giving you a static database, it lets you build data enrichment workflows that pull from multiple sources (including Apollo, Lusha, Clearbit, and dozens more).

Clay Pricing

• Free: Limited credits for testing
• Starter: $149/month
• Explorer: $349/month
• Pro: $800/month
• Enterprise: Custom

What's Good

• Waterfall enrichment: try cheaper data sources first, escalate to premium sources only when needed
• Combines 50+ data providers in one platform
• Highly customizable workflows
• Great for personalized outreach at scale

What Sucks

• Learning curve is steep
• Credit costs add up with heavy usage
• Not a traditional prospecting database—more of a data orchestration tool
• Requires technical setup to get full value

Clay works best for teams with some technical ability who want to build sophisticated lead gen workflows. If you just want to search a database and export contacts, stick with Apollo or Lusha.

5. RocketReach

Best for: Quick email lookups without committing to an expensive platform.

RocketReach is a straightforward contact finder focused on email and phone data. No visitor identification, no intent signals—just contact lookup.

RocketReach Pricing

• Essentials: $39/month (1,200 lookups/year)
• Pro: $99/month (3,600 lookups/year)
• Ultimate: $249/month (10,000 lookups/year)

See our full RocketReach pricing guide for details on what's included in each tier.

What's Good

• Simple, focused tool
• Browser extension for LinkedIn lookup
• Affordable starting point
• API access on higher tiers

What Sucks

• No visitor identification
• Data quality can be hit or miss
• Limited filtering compared to full sales intelligence platforms
• Email verification sometimes fails

6. Reply.io

Best for: Teams who need a sales engagement platform with built-in prospecting.

Reply.io combines contact data with multi-channel outreach automation. You can find prospects, then email, call, and message them on LinkedIn—all from one platform.

Reply.io Pricing

• Email Volume: Starts at $59/month for unlimited contacts
• Multichannel: $89/user/month for email + LinkedIn + calls
• Agency: Custom pricing

What's Good

• Combines data + outreach in one tool
• AI-powered sequence optimization
• Good LinkedIn automation
• Reasonable per-user pricing

What Sucks

• Database isn't as large as Apollo
• Best features require higher tiers
• Learning curve for automation setup

If you're looking to replace Dealfront and want outreach automation included, Reply.io is worth considering.

7. Lemlist

Best for: Cold email personalization at scale.

Lemlist started as a cold email tool but has added a B2B database. The combination works well if your primary outreach channel is email.

Lemlist Pricing

• Email Starter: $39/month
• Email Pro: $69/month
• Multichannel Expert: $99/month
• Outreach Scale: $159/month

What's Good

• Best-in-class email personalization (images, videos, landing pages)
• Built-in B2B database with verified emails
• Email warmup included
• Deliverability tools are excellent

What Sucks

• Database is smaller than Apollo or ZoomInfo
• Phone data coverage is limited
• No visitor identification

Check out Lemlist if cold email is your main channel and you want the best personalization tools.

Dealfront Alternatives: Feature Comparison

Which Dealfront Alternative Should You Choose?

You want transparent pricing and global coverage: Go with Apollo.io. It's the most complete alternative with clear pricing and a massive database.

You're on a tight budget and do LinkedIn prospecting: Lusha gives you affordable access to contact data with a solid Chrome extension.

You need premium European phone data: Cognism is the enterprise choice for verified mobile numbers in DACH and UK markets.

You want to build custom enrichment workflows: Clay lets you pull from multiple data sources and build sophisticated automation.

You need outreach automation included: Reply.io or Lemlist combine data with email/LinkedIn automation.

Bottom Line

Dealfront is a good tool for European-focused B2B sales teams who need GDPR compliance and website visitor tracking. But if you're targeting North American prospects, need individual contact identification, or want more transparent pricing, there are better options.

For most teams, Apollo.io offers the best value—transparent pricing, huge database, and built-in outreach tools. If budget is tight, start with Lusha's free tier and upgrade as needed.

Whatever you choose, make sure to test the data quality in your specific market before committing to an annual contract. All of these tools have free trials or free tiers—use them.