Dealfront Review: Everything You Need to Know Before Buying

Dealfront is a B2B sales intelligence and website visitor identification platform created from the merger of two established tools: Leadfeeder (website visitor tracking) and Echobot (European B2B database). The combined platform launched in April 2023 and has quickly become a go-to solution for companies targeting European markets.

If you're looking for a tool to identify anonymous website visitors and turn them into qualified leads, Dealfront deserves serious consideration. But it's not perfect—and the pricing structure can get confusing fast. Let me break it all down.

What Is Dealfront?

Dealfront is essentially two products rolled into one platform:

The platform helps B2B sales and marketing teams identify high-intent accounts, find decision-makers, and engage prospects at the right time. It's particularly strong for European data coverage—something that sets it apart from US-centric competitors like ZoomInfo.

Dealfront Pricing: What You'll Actually Pay

Here's where Dealfront gets a bit complicated. The platform has separate pricing for website visitor identification (Leadfeeder) and sales intelligence.

Leadfeeder (Website Visitor ID) Pricing

Pricing is based on how many companies are identified visiting your site each month:

The good news: all paid plans include unlimited users, unlimited visits tracked, and automatic filtering of ISPs and low-quality traffic. Annual billing saves you roughly 40% compared to monthly rates.

Sales Intelligence Pricing

Dealfront doesn't publish exact pricing for its sales intelligence platform. You'll need to contact their sales team for a custom quote based on:

Based on customer data, most businesses end up spending between $788 and $3,779, with an average around $1,912. Expect enterprise-level needs to push that higher.

Important: If you want both website visitor identification AND sales intelligence, you're paying for two separate subscriptions. This is a real downside compared to platforms that bundle everything together.

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Key Features Worth Knowing About

Website Visitor Identification

Dealfront's bread and butter. When companies visit your website, the platform identifies them using IP-to-company resolution—even when individual visitors remain anonymous. You'll see:

The platform filters out ISPs and low-quality traffic automatically, so you're not paying for irrelevant visits. And yes, it can identify companies even when employees work remotely—a common question given how much work has shifted to home offices.

B2B Database Access

Dealfront provides access to a GDPR-compliant database with particularly strong coverage of European markets including DACH (Germany, Austria, Switzerland), Benelux, and Nordic regions. You get:

Intent Signals & Trigger Events

The platform tracks 33+ trigger events like company relocations, expansion announcements, management changes, and new job postings. These buying signals help you time outreach when prospects are most likely to engage.

AI-Powered Features

Dealfront's AI Company Insights let you ask natural language questions about potential clients—like "Who are their customers?" or "Have they expanded into new markets recently?"—and get instant answers. This cuts down on manual research time significantly.

Integrations: Does Dealfront Play Nice?

Dealfront integrates with the major CRMs and marketing tools you'd expect:

The HubSpot integration is particularly well-developed, letting you automatically sync identified companies, create deals, set up tasks, and trigger workflows based on visitor behavior. Most users report setup takes just minutes if you're using Google Tag Manager.

If you're looking for a solid CRM to pair with Dealfront, check out our CRM for small business guide or our Close CRM review.

What Users Actually Say About Dealfront

Based on reviews across G2, Capterra, and other platforms, Dealfront has an 87% user satisfaction rating. Here's what stands out:

What People Like

What People Don't Like

The most common complaint I've seen: "We love the product but it's hard to justify the cost once you need advanced features." Fair warning.

Dealfront vs. The Competition

Here's how Dealfront stacks up against the main alternatives:

Dealfront vs. ZoomInfo

ZoomInfo has a larger global database but is significantly more expensive and primarily US-focused. Dealfront wins on European data quality and GDPR compliance. If your targets are in the US, ZoomInfo might be worth the premium. For European markets, Dealfront is the better choice.

Dealfront vs. Lead Forensics

Both do website visitor identification, but Lead Forensics is notoriously expensive and pushy on sales. Dealfront offers more competitive pricing, better integrations, and additional sales intelligence features. Most reviewers consider Dealfront the better value.

Dealfront vs. Clearbit

Clearbit excels at data enrichment but is weaker on visitor identification. If you need to enrich existing data, Clearbit's a solid choice. For turning anonymous traffic into leads, Dealfront has the edge.

Dealfront vs. Apollo.io

Apollo offers a similar feature set at a lower price point, but with less European data coverage. Good budget alternative for US-focused teams.

For prospecting and outreach tools that pair well with visitor ID platforms, see our reviews of Lusha and RocketReach.

Who Should Use Dealfront?

Dealfront is a good fit if you:

Dealfront probably isn't for you if:

The Bottom Line

Dealfront is a legitimate, powerful platform for B2B lead generation and sales intelligence—especially if you're targeting European markets. The combination of website visitor identification and sales intelligence gives you a complete picture of who's interested in your product and how to reach them.

The main drawback is pricing complexity. Paying separately for visitor tracking and sales intelligence feels dated, and costs can escalate quickly as your usage grows. Make sure to do the math on your expected company volume before committing.

Start with the free plan to test the waters, then upgrade when you're confident the ROI makes sense for your business.

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Alternatives Worth Considering

If Dealfront isn't quite right for your needs, here are some solid alternatives:

For more options on building your B2B tech stack, check out our guides on best CRM software and best email marketing software.