Brevo Reviews: The No-BS Guide to This Email Marketing Platform

Brevo (formerly Sendinblue) has been around since 2012 and now serves over 500,000 active users. It's positioned itself as the budget-friendly alternative to Mailchimp, and honestly? For most small businesses, it delivers on that promise.

But it's not perfect. After digging through user reviews, testing the platform, and analyzing the pricing structure, here's what you actually need to know before signing up.

Quick Verdict: Is Brevo Worth It?

Yes, for most small to medium businesses on a budget. Brevo's biggest advantage is its pricing model-you pay based on emails sent, not contacts stored. This means you can have unlimited contacts without watching your bill skyrocket every time someone subscribes.

The free plan is genuinely useful (not just a demo), and paid plans start at just $9/month for 5,000 emails. If you're coming from Mailchimp, expect to save around 72% according to independent comparisons.

However, if you need advanced marketing automation or landing pages on a budget, you'll need to upgrade to the Business plan at $18/month minimum.

Brevo Pricing Breakdown

Here's what you'll actually pay:

Free Plan - $0/month

The free plan is solid for testing or very small lists. The daily limit is the catch-if you have a list of 500 and want to send a newsletter, you'll need to spread it over two days. One unique feature: the free plan includes a basic CRM, which most competitors charge for. However, you're limited to 50 open deals and one sales pipeline.

Important note: Unused daily emails don't roll over to the next day. If you send a campaign to more than 300 recipients, only 300 will receive it on the scheduled day. You'll need to manually requeue the campaign using their requeue option until everyone receives it.

Starter Plan - $9-$69/month

The Starter plan removes the daily cap but keeps most limitations. If you want to remove Brevo's logo from your emails, budget an extra $12/month-bringing your actual starting cost to $21/month if branding matters to you.

The 2,000 contact limit on automation is the real bottleneck here. If your list grows beyond that and you rely on automated workflows, you'll hit a wall fast. This plan works for straightforward newsletters and promotional campaigns, but not for sophisticated marketing automation.

Business (Standard) Plan - $18-$669/month

This is where Brevo starts making sense for serious marketers. The unlimited automation and A/B testing justify the price jump for growing businesses. The heatmap feature shows exactly where users click in your emails, giving you actionable insights most budget tools don't provide.

The one landing page limitation is frustrating. Want more? You'll pay extra per landing page, which adds up quickly if landing pages are central to your strategy.

Professional Plan - Starting at $499/month

Designed for high-volume senders and agencies. Most small businesses won't need this, but if you're managing multiple brands or need multi-channel marketing at scale, the Professional plan provides serious capabilities. The AI segmentation feature analyzes customer behavior patterns and suggests optimal segments automatically.

Pay-As-You-Go (Prepaid Credits)

Brevo offers prepaid email credits that never expire-a unique option if you send campaigns sporadically. Packs range from 5,000 to 1 million emails. When you purchase credits, you get all Starter plan features and branding removal included. This flexibility is perfect for seasonal businesses or those with irregular sending patterns.

Want a detailed breakdown of all the pricing tiers? Check out our complete Brevo pricing guide.

What Users Actually Love About Brevo

The Drag-and-Drop Editor

Brevo's email builder is genuinely beginner-friendly. Users consistently praise how easy it is to create campaigns, even without design experience. Templates are organized by purpose (welcome emails, newsletters, promotions), and customization is intuitive. One reviewer noted they could create their first email campaign in about 8 minutes.

The editor uses a straightforward block-based system. Drag text, images, buttons, or social media icons into your layout. Each element has clear customization options-no coding required. The mobile preview function shows exactly how your email renders on smartphones, and the responsive design automatically adjusts for different screen sizes.

Value for Money

On Trustpilot, Brevo has over 6,700 reviews with users frequently highlighting the pricing as "reasonable" and the transition from other platforms as "easy." Multiple reviews mention switching from more expensive platforms and finding Brevo to be a fraction of the cost.

The pay-per-send model is the real differentiator. If you have 10,000 contacts but only send twice monthly, you're paying for 20,000 emails-not maintaining 10,000 contacts on your list. With Mailchimp, you'd pay for all 10,000 contacts monthly regardless of send frequency. For businesses with large lists but moderate send volumes, this saves hundreds of dollars monthly.

Multi-Channel Marketing

Unlike many competitors, Brevo includes SMS, WhatsApp messaging, live chat, and transactional emails all in one platform. If you're running a small ecommerce store, having email, SMS, and chat in one dashboard is genuinely convenient.

The SMS marketing uses competitive credit-based pricing. US SMS costs around $1.09 per 100 messages. You can send promotional texts, transactional updates, and set up SMS automation workflows. WhatsApp integration (available on Professional plans) lets you send conversational messages directly through WhatsApp Business, with the first 1,000 messages free on paid plans.

The Conversations feature (live chat) lets you add a chat widget to your website. Visitors can ask questions in real-time, and conversations sync to your contact database automatically. This creates a unified view of customer interactions across channels.

Unlimited Contacts

This is Brevo's killer feature. Most email platforms charge you more as your list grows. Brevo charges based on emails sent. You can store 100,000 contacts on the free plan and only pay when you actually email them.

This pricing structure makes lead generation stress-free. Run aggressive signup campaigns without worrying about costs spiraling. Your bill stays predictable based on actual email sends, not list size.

Customer Support

Users describe support as "fast, efficient, and helpful" with quick issue resolution. Even free plan users get access to email support, which isn't common in this space. Response times average 24-48 hours for free users, with faster responses for paid accounts.

Business plan subscribers get phone support, which one Capterra reviewer called "impressively responsive"-solving a complex automation issue within a single call. The help documentation is comprehensive, with step-by-step guides, video tutorials, and a searchable knowledge base.

Marketing Automation Capabilities

For the price point, Brevo's automation is surprisingly sophisticated. The workflow builder uses a visual drag-and-drop interface. Set up triggers based on email opens, link clicks, website visits (using their tracking code), contact data changes, and custom events.

You can build multi-step sequences with conditional logic. For example: "If contact opens email but doesn't click, wait 2 days then send follow-up. If they click, add to 'interested' segment and send product information." The automation templates include welcome series, abandoned cart recovery, birthday emails, and re-engagement campaigns.

Web tracking is included even on the free plan. Install Brevo's tracking code on your site and trigger emails based on specific page visits. A contact browsing your pricing page can automatically receive a discount offer email.

Transactional Email Excellence

Brevo excels at transactional emails-password resets, order confirmations, shipping notifications. The platform provides RESTful APIs and SMTP relay, making integration straightforward for developers. Transactional emails get priority sending and unlimited log retention, so you can troubleshoot delivery issues months later.

This dual capability (marketing + transactional) means you don't need separate services for promotional campaigns and automated system emails. Everything runs through one platform with unified analytics.

Built-in CRM

Even the free plan includes basic CRM functionality. Track deals through customizable pipelines, log activities, schedule tasks, and view complete interaction histories. While not as robust as dedicated CRMs like Close or HubSpot, it's sufficient for solopreneurs and small teams managing straightforward sales processes.

The CRM syncs with email campaigns automatically. See when contacts open emails, click links, or visit your website-all in their CRM profile. This unified view helps sales and marketing teams stay aligned without switching between tools.

What Sucks About Brevo

The 300 Email Daily Limit (Free Plan)

This is annoying. If you have a list of 1,000 people and want to send a newsletter, you're spreading it over 4 days. For time-sensitive content, this is a deal-breaker. Upgrade or look elsewhere.

The manual requeue process adds friction. After the first 300 send, you must log in, find your campaign, and manually requeue it for the next day. Repeat until your entire list receives the message. For urgent announcements or time-sensitive promotions, this delay kills effectiveness.

Limited Templates

Some users report the template selection feels limited compared to competitors. Brevo offers around 40 templates-functional but not extensive. If you need highly customized, brand-specific designs, you might find the options constraining.

The templates cover basic categories (newsletters, ecommerce, events, notifications), but lack the variety and modern aesthetic of Mailchimp's 100+ professionally designed options. Advanced users can build custom templates using HTML, but that requires technical skills most small business owners don't have.

Automation Complexity for Advanced Users

While Brevo handles basic and linear workflows well, marketers who rely heavily on complex automation sequences report limitations. The workflow builder doesn't support multiple simultaneous triggers or advanced conditional branching that platforms like ActiveCampaign offer.

For example, creating a sophisticated lead scoring system that adjusts scores based on multiple weighted behaviors requires workarounds. If you need enterprise-grade automation with predictive sending, behavioral scoring, and machine learning, Brevo falls short.

Landing Page Limitations

Landing pages aren't available on Starter. On Business, you get exactly one. Want more? That's an extra fee. Competitors like MailerLite give you 10 landing pages for free. If landing pages are central to your strategy, consider Leadpages or similar dedicated tools.

The landing page builder itself is serviceable but basic. You get standard elements (headlines, images, forms, buttons) and mobile responsiveness, but lack advanced features like exit-intent popups, countdown timers, or A/B testing on landing pages specifically. The one-page limit on Business plans forces tough choices about which campaign gets a dedicated landing page.

Account Suspensions

Some users report getting accounts suspended for high unsubscribe rates, even with opted-in lists. Brevo is strict about spam complaints, which is good for deliverability but can frustrate legitimate marketers in sensitive niches.

According to Brevo's policies, bounce rates above 2%, unsubscribe rates above 1%, or complaint rates above 0.2% can trigger account suspension. While these thresholds align with industry standards, the enforcement can feel aggressive. One Reddit user reported suspension after importing an older but legitimate list, with support requiring extensive verification before reactivation.

The flip side: This strictness keeps Brevo's shared IP reputation strong, benefiting all users with better inbox placement. But if you're migrating from another platform with an older list, expect scrutiny.

Hidden Costs Add Up

The base prices look great, but extras pile on:

A "$18/month" Business plan can quickly become $50+/month once you add branding removal, extra users, and a dedicated IP. Always calculate total cost including necessary add-ons before committing.

Customer Support Inconsistencies

While many users praise support, some report frustrations. Response times for free users can stretch 2-3 days. Several reviews mention "canned responses" that don't address specific issues. Support quality seems inconsistent-some users get detailed, helpful assistance while others feel dismissed.

The lack of live chat support for lower-tier plans means you're stuck with email tickets. For urgent campaign issues, this delay is frustrating. Phone support is reserved for Business and Professional plans only.

Reporting Could Be Deeper

Brevo's analytics cover the basics-opens, clicks, bounces, unsubscribes, geography, and devices. But compared to platforms like Mailchimp, you miss ecommerce revenue tracking, social media analytics, and predictive insights.

If you're running an online store, you can't automatically track revenue per campaign within Brevo. You'll need to cross-reference with your ecommerce platform or use Google Analytics. The lack of integrated revenue reporting makes ROI calculation manual.

Template Customization Restrictions

While the drag-and-drop editor is user-friendly, power users report feeling constrained. Fine-tuning spacing, adjusting padding, or creating complex multi-column layouts requires diving into HTML. The visual editor doesn't offer pixel-perfect control that design-focused marketers expect.

Brevo Deliverability: Does Your Email Actually Arrive?

Deliverability is the metric that matters most-if your emails hit spam folders, nothing else matters.

Brevo currently scores around 89.1% deliverability according to recent independent testing. This represents good performance for the price point. Historical data shows fluctuations: Brevo hit 96.3% in March 2021 but dipped to around 76% in 2018 before recovering. The most recent testing (January) showed 88.3% deliverability.

Breaking down by provider:

Brevo's average open rate (across all users) sits around 25.85% with a 1.27% click rate. These are industry-average numbers-not spectacular, but respectable. Your actual results depend heavily on list quality, content relevance, and sending practices.

How Brevo Maintains Deliverability

Brevo takes several measures to protect sender reputation:

For high-volume senders, Brevo offers dedicated IPs ($251/year). A dedicated IP gives you full control over sender reputation but requires proper warm-up-gradually increasing send volume over 2-4 weeks to build reputation with ISPs.

Improving Your Brevo Deliverability

Best practices to maximize inbox placement:

  1. Authenticate your domain: Don't send from free email addresses. Set up DKIM and SPF records.
  2. Use double opt-in: Verify subscriber intent to reduce spam complaints and improve engagement.
  3. Maintain list hygiene: Regularly remove inactive subscribers and bounced addresses.
  4. Monitor engagement: Keep bounce rates under 2%, unsubscribes under 1%, and complaints under 0.2%.
  5. Segment strategically: Send relevant content to targeted segments rather than blasting entire lists.
  6. Test before sending: Use Brevo's spam checker to identify deliverability issues before campaigns go live.

Brevo AI Features: Worth the Hype?

Brevo has integrated AI across several features:

AI Content Generator

Available on all plans, the AI assistant helps draft email copy. Provide a brief description of your campaign goal, and it generates subject lines, preview text, and body content. One reviewer reported drafting emails 3x faster using the AI assistant.

The quality is hit-or-miss. Generated content provides solid starting points but requires editing for brand voice and accuracy. It's more "helpful assistant" than "replacement writer."

Send Time Optimization

Brevo analyzes when individual contacts typically engage with emails and automatically schedules sends for optimal times. This feature (available on Business and Professional plans) can improve open rates by sending when each recipient is most likely to check email.

AI-Powered Segmentation (Professional Plan)

The AI analyzes customer behavior patterns and suggests high-value segments automatically. It identifies engaged users, at-risk customers, and high-potential leads based on interaction history.

Chat AI Assistance

For businesses using Brevo Conversations (live chat), AI can summarize chat transcripts and draft responses, speeding up customer support workflows.

Who Should Use Brevo?

Brevo is great for:

Brevo isn't great for:

Brevo vs. The Competition

If you're evaluating email marketing tools, here's how Brevo stacks up:

Brevo vs. Mailchimp

Brevo is significantly cheaper, especially as your list grows. Mailchimp charges per contact; Brevo charges per email sent. For large lists with moderate send frequency, Brevo wins on price-often 9x cheaper in certain scenarios.

Mailchimp advantages: More templates (100+ vs 40), better ecommerce reporting with revenue tracking, more integrations (300+ vs 150+), Send Time Optimization on lower tiers, and a robust mobile app for campaign creation on the go.

Brevo advantages: Much cheaper pricing, unlimited contacts, includes CRM at all levels, better automation on free plan, includes SMS and WhatsApp, transactional emails included, simpler list management, and no separate charges for multi-channel.

Verdict: Choose Brevo for budget and basic automation. Choose Mailchimp for polish, templates, and ecommerce depth.

Brevo vs. AWeber

AWeber is comparable on price but charges based on subscribers. Brevo's unlimited contacts model is better if you have a large list you don't email frequently. AWeber offers stronger customer support and a more extensive template library, but Brevo includes more features (SMS, WhatsApp, CRM) at lower price points.

AWeber's automation is simpler-good for beginners but limiting for advanced workflows. Brevo offers more sophisticated automation triggers and conditions, making it better for growing businesses with complex customer journeys.

Brevo vs. ActiveCampaign

ActiveCampaign has superior automation but costs significantly more. If automation is your priority and budget allows, pay extra for ActiveCampaign. It offers predictive sending, advanced lead scoring, machine learning-powered recommendations, and sophisticated CRM integration.

However, ActiveCampaign starts at $29/month for just 500 contacts. Brevo offers 5,000 emails for $9/month. For price-conscious businesses needing solid (not exceptional) automation, Brevo delivers better value.

Brevo vs. MailerLite

MailerLite is Brevo's closest competitor on price. MailerLite's free plan allows 12,000 emails/month to 1,000 subscribers-more generous than Brevo's 300/day limit. MailerLite also includes unlimited landing pages, even on free plans.

MailerLite advantages: Better free plan limits, unlimited landing pages, cleaner interface, more template variety.

Brevo advantages: Includes SMS and WhatsApp, built-in CRM, better for high-volume sending at scale, stronger transactional email capabilities.

Verdict: For pure email marketing on a budget, MailerLite edges ahead. For multi-channel marketing with CRM needs, Brevo wins.

Brevo vs. Constant Contact

Constant Contact charges premium prices ($12/month starting) but offers extensive customer support, including phone and live chat for all paid users. The platform provides more hand-holding for complete beginners, with robust onboarding and training resources.

Brevo offers better value for technically competent users who don't need extensive support. If you're comfortable with self-service and want to save money, Brevo is the clear choice. If you value premium support and are willing to pay for it, Constant Contact justifies the higher cost.

Looking for the best email marketing software for small business? Check out our complete comparison guide.

Real User Reviews: What People Actually Say

Pulling from Trustpilot, Capterra, G2, and Reddit, here's what users consistently mention:

Positive Reviews

"The platform is user-friendly and not as clunky as Mailchimp" - Multiple users highlight the cleaner interface and simpler navigation compared to Mailchimp's increasingly complex structure.

"Customer service was very quick and efficient" - Business plan users particularly praise phone support responsiveness for resolving technical issues.

"Great value for money" - The recurring theme across hundreds of reviews is appreciation for affordable pricing that includes features competitors charge extra for.

"Automation capabilities are impressive for the price" - Users coming from basic platforms appreciate Brevo's workflow builder and behavioral triggers.

"Easy to create professional-looking emails without design skills" - The drag-and-drop editor receives consistent praise for accessibility.

Negative Reviews

"Account got suspended for low engagement despite having a legitimate list" - Several users express frustration with aggressive account monitoring, particularly when importing older lists.

"Customer support gave scripted responses that didn't solve my problem" - Lower-tier users report inconsistent support quality, with some tickets receiving generic unhelpful replies.

"The daily limit on the free plan is too restrictive" - Many free users complain about the 300 emails/day cap making the plan impractical for anything beyond testing.

"Emails flagged by recipients and filtered to spam" - Some users report deliverability issues, though this often correlates with poor list hygiene or lack of domain authentication.

"Missing features like extensive templates and revenue tracking" - Users coming from premium platforms note gaps in advanced features.

Common Themes

Users love Brevo for value and core functionality but wish for better support, more templates, and fewer restrictions on lower tiers. The platform works exceptionally well for its price point but doesn't match premium platforms on polish or advanced capabilities.

Brevo Integrations: What Connects?

Brevo integrates with 150+ tools through native connections and Zapier:

Top Native Integrations

Integration Limitations

While integrations work well, setup often requires manual configuration. Some users report syncing delays between Brevo and ecommerce platforms, particularly with Shopify. Compared to platforms like Klaviyo (purpose-built for ecommerce), Brevo's ecommerce integrations feel less sophisticated.

Brevo for Different Business Types

For Ecommerce

Brevo handles basic ecommerce needs: abandoned cart recovery, post-purchase follow-ups, win-back campaigns, and transactional emails. The combination of email + SMS lets you reach customers across channels. However, Brevo lacks deep product recommendation engines and advanced segmentation based on purchase history that dedicated ecommerce platforms like Klaviyo offer.

Best for: Small stores (under $50k/month revenue) wanting affordable multi-channel marketing
Not ideal for: Large ecommerce operations needing predictive analytics and advanced product recommendations

For SaaS Companies

Brevo excels for SaaS: Powerful behavioral tracking triggers emails based on feature usage (with custom event tracking via API). Transactional emails handle password resets, trial notifications, and system alerts. Marketing automation nurtures trials to paid conversions.

The CRM tracks deals through sales pipelines, while the API allows deep integration with your product. For early-stage SaaS companies, Brevo provides enterprise-like capabilities at startup-friendly prices.

For Agencies

Agencies typically use Professional or Enterprise plans ($499+/month) for sub-account management, multi-user access, and white-label options. The platform allows managing multiple client accounts from one dashboard.

However, Brevo doesn't offer agency-specific pricing tiers or bulk discounts. Each client needs separate billing, making financial management more complex than agency-focused platforms.

For Nonprofits

Nonprofits get 15% off all paid plans, making Brevo highly affordable. The unlimited contacts model is perfect for organizations with large supporter databases but limited email frequency. Basic CRM tracks donors and volunteers. Segmentation enables targeted appeals to different supporter groups.

The lack of nonprofit-specific features (like donation forms or event ticketing) means you'll need to integrate external tools, but the core email marketing capabilities work excellently for fundraising campaigns and volunteer coordination.

For Bloggers and Content Creators

Brevo works well for bloggers: The free plan handles small audiences, automation sends new post notifications, and the WordPress plugin makes subscriber management seamless. However, the template selection feels limiting for visually-oriented creators, and the free plan's daily limit becomes restrictive as audiences grow.

Platforms like ConvertKit or Substack offer better creator-specific features, but Brevo wins on multi-channel capabilities if you want to add SMS updates or live chat alongside email newsletters.

Getting Started with Brevo: What to Expect

Account Setup (5-10 minutes)

Sign up with email-no credit card required for free plan. Initial verification includes email confirmation and phone number verification (to prevent spam accounts). Some users report extended verification periods if Brevo's fraud detection flags suspicious patterns.

Contact Import

Upload contacts via CSV, connect integrations, or use Brevo's API. The system validates email addresses and flags potential issues. Double opt-in confirmation emails ensure compliance with anti-spam regulations.

Important: If importing an older list (12+ months since last contact), expect potential account review. Brevo scrutinizes list sources to maintain deliverability. Have documentation ready proving legitimate opt-in.

Domain Authentication (15-30 minutes)

Set up SPF, DKIM, and DMARC records through your domain registrar. Brevo provides step-by-step instructions for popular registrars (GoDaddy, Namecheap, Cloudflare). This technical step is crucial for deliverability-don't skip it.

First Campaign

Choose a template, customize with the drag-and-drop editor, select recipients, and schedule/send. The entire process takes 10-20 minutes for first-timers. Brevo's spam checker (available before sending) flags potential deliverability issues.

Learning Resources

Brevo provides extensive documentation: video tutorials, help articles, and even a free certification course. Users praise the thoroughness of learning materials, making self-service onboarding realistic even for beginners.

Brevo Mobile Apps: Marketing on the Go?

Brevo offers mobile apps, but they're focused on sales and customer conversations-not full campaign creation. The apps support:

You cannot create, edit, or send email campaigns from the mobile apps. For marketers needing full mobile functionality, this is a significant limitation compared to Mailchimp's robust mobile app.

If you need to manage campaigns on the go, you'll use Brevo's mobile-responsive web interface through your phone's browser-functional but not optimized for mobile workflows.

Security, Compliance, and Data Privacy

Brevo takes security seriously:

Data Storage

Brevo is a French company storing data on European servers (France and Belgium). For EU businesses, this ensures GDPR compliance by keeping data within EU jurisdiction. Dedicated EU data hosting options are available for enterprises with strict residency requirements.

Security Features

GDPR Compliance Tools

Anti-Spam Measures

Brevo prohibits purchased lists, requires verified opt-in, and actively monitors sender behavior. While frustrating for users facing account suspensions, these measures protect the platform's shared IP reputation and benefit all users with better deliverability.

Migration to Brevo: What You Need to Know

Switching from another platform? Here's what to expect:

DIY Migration

Brevo doesn't provide white-glove migration services on lower tiers. You'll need to:

  1. Export contacts from your current platform (CSV format)
  2. Import into Brevo and map fields (name, email, custom attributes)
  3. Manually recreate email templates (no direct template migration)
  4. Rebuild automation workflows from scratch
  5. Reconfigure integrations

The process takes 2-8 hours depending on complexity. Brevo provides migration guides for popular platforms (Mailchimp, ActiveCampaign, Klaviyo) with step-by-step instructions.

Assisted Migration

Enterprise customers get custom onboarding and deliverability consultations. Brevo also partners with certified agencies who offer paid migration services. Expect to pay $500-2,000 depending on account complexity.

Migration Gotchas

The Bottom Line

Brevo delivers solid email marketing at a price that undercuts most competitors. The unlimited contacts model is genuinely valuable for growing businesses, and the free plan is functional enough to actually use (not just test).

The catches are real though: limited landing pages, basic templates, that annoying 300/day cap on free accounts, and potential account suspension if engagement metrics dip. If you can live with those limitations or afford the $18/month Business plan, Brevo is worth considering.

It's not the most polished platform-Mailchimp looks prettier, ActiveCampaign automates better, and MailerLite includes more on free plans. But for price-to-value ratio, especially for businesses with large lists and moderate send frequency, Brevo delivers exceptional ROI.

The platform works best for pragmatic marketers who prioritize functionality over aesthetics, need multi-channel capabilities, and want to avoid paying per contact. It struggles for design-focused brands, agencies needing white-glove service, and enterprises requiring advanced predictive analytics.

Start with the free plan-no credit card required-and see if it fits your workflow before committing. Test the editor, try building an automation workflow, and send a few campaigns. If the limitations don't frustrate you and the pricing makes sense, Brevo becomes a solid long-term choice.

Frequently Asked Questions

Is Brevo really free?

Yes, Brevo offers a genuinely free plan with 300 emails/day, unlimited contacts (up to 100K storage), automation (limited to 2,000 contacts), web tracking, and basic CRM features. No credit card required. The catch is Brevo branding on all emails and the daily sending limit. You can stay on the free plan indefinitely.

Can I remove Brevo branding?

Not on the free plan. On the Starter plan, you can remove branding for an additional $12/month (bringing total cost to $21/month minimum). Business plan and above include branding removal at no extra cost. If you purchase prepaid email credits, branding is also removed regardless of your plan.

What's the cheapest way to get started with Brevo?

The free plan works for lists under 300 contacts who don't mind spreading sends over multiple days. For removing the daily limit, the Starter plan at $9/month for 5,000 emails/month is the cheapest paid option, but you'll likely want to add the $12/month branding removal. For full features including unlimited automation and landing pages, Budget $18/month minimum for Business plan.

Does Brevo integrate with WordPress?

Yes, Brevo has a dedicated WordPress plugin with over 80,000 active installations and a 4.5-star rating. It works with WooCommerce for transactional emails and marketing campaigns. The plugin lets you add signup forms to your site, sync contacts automatically, and trigger emails based on WordPress events. Integration is straightforward with clear documentation.

Is Brevo good for ecommerce?

For small ecommerce stores (under $50k/month revenue), yes. Brevo integrates with Shopify and WooCommerce, and having email, SMS, and WhatsApp in one platform covers most channels small stores need. You can automate abandoned cart recovery, post-purchase sequences, and customer win-back campaigns. However, larger ecommerce operations might outgrow it and need more sophisticated product recommendation engines that platforms like Klaviyo provide.

How does Brevo's deliverability compare to competitors?

Brevo achieves approximately 89% deliverability in recent independent testing-solid for the price point but not industry-leading. Platforms like MailerLite consistently score in the mid-90s. Gmail is Brevo's weakest performer, with nearly 25% of emails landing in spam folders. Proper domain authentication (SPF, DKIM, DMARC) and list hygiene significantly improve results. For most small businesses, Brevo's deliverability is acceptable, but high-volume senders should monitor inbox placement closely.

Can I use Brevo for transactional emails?

Absolutely. Brevo excels at transactional emails (password resets, order confirmations, shipping updates). All plans include transactional email features with RESTful APIs, SMTP relay, and unlimited log retention. You can send transactional emails through Brevo's SMTP service or API with reliable delivery. This dual capability (marketing + transactional) means you don't need separate services, reducing complexity and cost.

What happens if I exceed my monthly email limit?

Brevo pauses your campaigns when you hit your limit and notifies you before this happens. You have three options: purchase additional prepaid email credits to continue sending immediately, upgrade your plan to a higher tier for more monthly emails, or wait until your plan renews at the start of the next billing cycle. Transactional emails may continue depending on your setup and available credits.

Does Brevo offer discounts for nonprofits or students?

Yes, verified nonprofits receive 15% off all paid plans. You must be a registered nonprofit organization and complete Brevo's verification process through their sales or support team. Once approved, the discount applies to your active subscription. Brevo doesn't currently offer specific student discounts, but the generous free plan works well for student projects and learning.

How many users can access my Brevo account?

The free plan and Starter plan allow only one user (the account owner). Business plan includes up to 10 marketing users, with additional users costing $9/month each. Professional plan supports 20+ users. Each user can have role-based permissions (admin, editor, viewer) to control access to features and data. Sales add-ons (Sales Essentials, Sales Advanced) also add per-user costs.

Can I cancel Brevo anytime?

Yes, you can cancel monthly subscriptions anytime without penalties. Simply downgrade your subscription to the free plan through your account settings. Cancellation takes effect at the end of your current billing period, and you can use remaining credits until then. Annual plans require cancellation before renewal but don't offer mid-year refunds. The free plan has no time limit and no obligation to upgrade.

Is my data safe with Brevo?

Brevo stores data on European servers (France and Belgium) and maintains GDPR compliance. Security features include two-factor authentication, role-based access controls, encryption for data transmission and storage, and regular security audits. Brevo is SOC 2 Type II compliant for enterprise customers. The platform provides data processing agreements for GDPR compliance and supports data export and deletion for subject access requests.

Does Brevo have good customer support?

Support quality varies by plan. Free and Starter users get email support with 24-48 hour response times (sometimes longer). Business plan adds phone support with faster response. Professional and Enterprise customers get priority support and dedicated account managers. Reviews are mixed-some users praise quick resolution, others complain about generic responses. The help documentation is comprehensive, making self-service viable for common issues.

What's the difference between Brevo and Sendinblue?

They're the same company. Sendinblue rebranded to Brevo in May 2023. All features, pricing, and accounts transitioned seamlessly. If you see references to Sendinblue in older reviews or documentation, that's the previous brand name for what's now Brevo. Existing customers kept their accounts and pricing through the rebrand.

Can I use Brevo for cold email outreach?

No. Brevo explicitly prohibits cold outreach and enforces permission-based marketing. Sending to purchased lists or contacts without documented opt-in will result in account suspension. Brevo monitors engagement metrics and flags campaigns with high bounce or complaint rates. For B2B cold outreach, consider specialized tools like Smartlead, Instantly, or Lemlist designed for that purpose.