11 Best Brevo Alternatives: Which Email Marketing Platform Actually Fits Your Business?

Brevo (formerly Sendinblue) is one of the most affordable email marketing platforms out there. With unlimited contacts on all plans and pricing based on emails sent rather than list size, it's a solid choice for budget-conscious marketers. But it's not perfect for everyone.

After testing these platforms and analyzing hundreds of user reviews, the most common complaints about Brevo include poor email deliverability (emails landing in spam), slow customer support response times, limited email templates (only 47), and basic automation features that can feel restrictive as you scale.

If you're running into these issues, here are the alternatives worth considering-with real pricing and honest takes on what each platform does well (and where they fall short).

Already using Brevo? Check out our Brevo pricing breakdown and full Brevo review to make sure you're on the right plan.

Quick Comparison: Brevo Alternatives at a Glance

Why People Leave Brevo: The Real Issues

Before we dive into alternatives, let's be clear about what's actually pushing users away from Brevo. Understanding these pain points will help you identify which alternative addresses your specific concerns.

Deliverability Problems Are Getting Worse

Multiple independent tests show Brevo's deliverability has declined over the past two years. In recent testing, Brevo scored between 85-90% inbox placement-meaning 10-15% of your emails never reach the primary inbox. For a business sending 10,000 emails monthly, that's 1,000-1,500 lost opportunities.

The problem stems from shared IP addresses. Unless you're on the Professional plan (starting at $499/month) with a dedicated IP, your sender reputation is tied to thousands of other Brevo users. If they send spammy content, your deliverability suffers.

Customer Support Is Painfully Slow

Brevo's free and Starter plans only include email support-no phone, no live chat. Average response times hover around 24-48 hours, and complex technical issues can take a week or more to resolve. When you're dealing with a broken automation or a campaign that won't send, that's unacceptable.

Phone support only becomes available on the Business plan ($18+/month), and even then, it's not 24/7. Compare this to MailerLite, which offers 24/7 email support on all plans, or Omnisend, which provides live chat even on free accounts.

The Template Library Is Embarrassingly Small

Brevo offers just 47 email templates. That's not a typo-forty-seven. Mailchimp has 100+, ActiveCampaign offers 250+, and Constant Contact provides 300+ templates.

Worse, Brevo's templates feel dated. They lack modern design elements like dark mode optimization, interactive components, or mobile-first layouts that have become standard in competing platforms.

Automation Limits Are Crushing Growth

Here's the killer: Brevo's Starter plan limits you to 2,000 contacts for automation workflows. You can have unlimited total contacts, but only 2,000 can be enrolled in automations at any given time.

For a growing business, this becomes a nightmare. You'll have 10,000 subscribers but can only automate emails to 20% of them. The workaround? Upgrade to the Business plan, which removes this limit-but that's often 3-4x more expensive.

SMS and WhatsApp Costs Add Up Fast

Brevo markets itself as a multichannel platform, but SMS and WhatsApp messaging are expensive add-ons. SMS credits start at $0.0183 per message in the US (cheaper in some countries, more expensive in others), and WhatsApp is only available on Professional and Enterprise plans.

If multichannel is important to you, Omnisend includes SMS in all paid plans with better bundled pricing, and Klaviyo offers more transparent SMS costs without requiring plan upgrades.

1. MailerLite - Best for Simplicity and Deliverability

If Brevo's deliverability issues are driving you crazy, MailerLite is worth a serious look. In head-to-head tests, MailerLite consistently outperforms Brevo on email deliverability metrics and offers better authentication support.

The interface is clean and intuitive-building campaigns feels effortless. You also get landing pages and automation workflows even on the free plan, which is unusual. And if you're selling digital products, MailerLite integrates with Stripe so you can take payments directly through the platform.

MailerLite Pricing

• Free: Up to 500 subscribers (down from 1,000 in previous years), 12,000 emails/month
• Growing Business: $10/month for 500 subscribers, scales to $21/month for 1,000 subscribers, $45/month for 2,500 subscribers
• Advanced: $20/month for 500 subscribers (adds Facebook integration, auto-resend, AI writing assistant, promotion popups, custom HTML editor)
• Enterprise: Custom pricing for 100K+ subscribers with dedicated account manager and IP

Note that MailerLite recently reduced their free plan from 1,000 to 500 subscribers, and some users report price increases of 50%+ when renewing after the initial period. The platform still remains competitive, but these changes have frustrated long-time users.

What Makes MailerLite Different

MailerLite's approval process is stricter than most platforms. They manually review new accounts and reject those that don't meet their standards-especially affiliate marketers and certain business types. While frustrating for those rejected, this rigorous vetting is exactly why their deliverability rates stay high.

The platform excels at the basics: email campaigns, automation, landing pages, and signup forms. But if you need advanced features like predictive analytics, complex CRM integration, or sophisticated ecommerce tools, you'll find MailerLite lacking.

Their automation builder uses a visual workflow designer that's easier to understand than Brevo's, but it doesn't offer the conditional logic depth of ActiveCampaign or the ecommerce-specific triggers of Klaviyo.

The Catch

MailerLite's approval process can be strict. They reject accounts that don't meet their standards (especially affiliate marketers), which actually helps with deliverability but can be frustrating if you're trying to get started quickly. Templates are also more limited than Brevo's already-small library, with about 40 options.

The platform also counts "active subscribers"-those you've emailed in the past 30 days-toward your limit. This is actually beneficial since you don't pay for inactive contacts, but it requires understanding their counting methodology.

Best For

Small businesses and creators who want a simple, reliable email tool without the bloat. If you send newsletters, run basic automations like welcome sequences and abandoned cart emails, and prioritize deliverability over advanced features, MailerLite is an excellent Brevo alternative.

2. Mailchimp - Best for Brand Polish and Ease of Use

Mailchimp needs no introduction. It's the name everyone knows, and there's a reason for that-the interface is polished, the email builder is excellent, and the templates look professional out of the box.

The drag-and-drop editor is a level above Brevo's. If design matters to your brand and you don't want to fight with clunky tools, Mailchimp makes it easy to create emails that look good.

Mailchimp Pricing

• Free: 500 contacts, 1,000 emails/month (very limited, removed most useful features)
• Essentials: $13/month for 500 contacts (basic automation, A/B testing, scheduled sending)
• Standard: $20/month for 500 contacts (adds behavioral targeting, send-time optimization, custom branding)
• Premium: $350/month for 10,000 contacts (advanced segmentation, multivariate testing, phone support)

Pricing scales with contacts: 1,000 contacts costs $26-$40/month depending on plan, 2,500 contacts runs $48-$87/month, and 5,000 contacts will set you back $77-$138/month.

The Catch

Mailchimp gets expensive fast. The pricing is based on contacts (including unsubscribed ones unless you manually archive them), so costs can balloon as your list grows. Automation features are locked behind higher tiers, and the free plan is essentially useless now with its 500-contact limit.

Many users report price increases of 16%+ without warning. Mailchimp's reputation has taken a hit in recent years due to these hikes and an increasingly complex feature set that feels bloated rather than helpful.

The platform also forces you into higher tiers to access features that competitors include in basic plans. Want to remove Mailchimp branding? That's only available on Standard plans and higher. Need advanced segmentation? Premium only.

Mailchimp vs. Brevo: The Real Differences

Mailchimp's interface is more polished, but Brevo offers better value for large lists. If you have 10,000 contacts and send infrequently, Brevo's email-based pricing ($69/month for 20,000 emails) beats Mailchimp's contact-based model ($132/month just for having those contacts).

However, Mailchimp's deliverability, template quality, and overall user experience are superior. You're paying more for a reason-the platform simply works better for most standard email marketing use cases.

Best for: Small businesses prioritizing design and willing to pay more as they scale. Mailchimp makes sense if you value brand polish, need comprehensive reporting, and can justify the premium pricing.

3. Klaviyo - Best for Ecommerce Stores

If you run an online store on Shopify, BigCommerce, or WooCommerce, Klaviyo is the gold standard. It's built specifically for ecommerce, with deep integrations that let you trigger emails based on purchase behavior, abandoned carts, and product browsing history.

The platform offers predictive analytics, revenue attribution reporting, and personalized product recommendations that Brevo simply can't match. You can see exactly how much revenue each email campaign generates.

Klaviyo Pricing (Updated)

Klaviyo recently shifted to active profile-based billing, which has increased costs for many users:

• Free: 250 contacts, 500 emails/month, 150 SMS credits
• Email: Starting at $20/month for 500 contacts with 5,000+ emails; $30/month for 1,000 contacts; $60/month for 2,500 contacts; $100/month for 5,000 contacts
• Email + SMS: Starting at $35/month for 500 contacts with 1,250 SMS/MMS credits included; pricing scales significantly with list size

The January 2025 billing update means your plan automatically upgrades based on your active profile count. If your list grows beyond your plan limit, Klaviyo upgrades you at the next billing cycle-no surprise overage fees, but also no choice if you're not ready to upgrade.

Why Ecommerce Businesses Love Klaviyo

Klaviyo's ecommerce integration goes far beyond basic abandoned cart emails. The platform syncs complete purchase history, browsing behavior, and product interactions to create hyper-targeted segments.

You can build automations that trigger when someone views a specific product three times but doesn't purchase, or send win-back campaigns to customers who haven't bought in 90 days with personalized product recommendations based on their previous purchases.

The revenue reporting dashboard shows exactly which emails drove sales, with attribution that tracks the customer journey across multiple touchpoints. This level of insight is invaluable for optimizing your email marketing ROI.

The Catch

Klaviyo is expensive, especially compared to Brevo. The learning curve is steeper too-it's not as plug-and-play as simpler tools. If you're not running an ecommerce store or don't need deep personalization, you're paying for features you won't use.

The February 2025 pricing changes have frustrated many users, particularly those with large but less-engaged lists. The shift from email-volume-based to profile-based billing means you pay whether those contacts engage or not, making aggressive list cleaning essential.

For comparison: Sending 50,000 emails to 10,000 contacts costs approximately $150/month on Klaviyo versus $69/month on Brevo. The gap narrows only if Klaviyo's advanced features drive significantly more revenue.

Best for: Serious ecommerce businesses ready to invest in personalization-led growth. If email generates 20%+ of your revenue and you have the resources to manage a sophisticated platform, Klaviyo delivers strong ROI despite the higher cost.

4. Omnisend - Best for Shopify + Multichannel Marketing

Omnisend is another ecommerce-focused platform, but with a broader approach. It combines email, SMS, push notifications, and even product review collection into one platform. If you want true omnichannel marketing without juggling multiple tools, this is it.

The pre-built ecommerce workflows for abandoned carts, welcome series, and post-purchase emails are ready to go-minimal setup required. They also offer shoppable email blocks with product pickers and discount codes.

Omnisend Pricing

• Free: 250 contacts, 500 emails/month (access to almost all features except advanced reporting and unlimited segments-free plan limited to 20 segments)
• Standard: $16/month for 500 contacts (unlimited emails, 60 SMS credits, push notifications, advanced reporting, 100 segments)
• Pro: $59/month for 500 contacts (adds priority support, advanced reporting, customer success manager for 2,500+ contacts, 200 segments)

Pricing scales predictably: 1,000 contacts costs $20-$69/month, 2,500 contacts runs $40-$130/month, and 5,000 contacts costs $65-$200/month depending on the plan.

Omnisend vs. Klaviyo: Which Ecommerce Platform Wins?

This comparison matters because both target the same audience-ecommerce stores. Here's how they stack up:

Ease of Use: Omnisend wins. The interface is more intuitive, onboarding is faster, and pre-built workflows require less customization to get started. Klaviyo's depth means more complexity.

Price: Omnisend is significantly cheaper. For 5,000 contacts, Omnisend Standard costs $65/month versus Klaviyo's $100/month. The gap widens at scale.

Features: Klaviyo offers deeper analytics, more advanced segmentation (unlimited segments even on free plan), and better predictive analytics. Omnisend counters with native web push notifications (Klaviyo doesn't have this) and a more complete omnichannel approach.

Customer Support: Omnisend provides 24/7 email and live chat support even on free plans. Klaviyo offers email support for 60 days on free, then shifts to business hours only.

Verdict: If you're a small-to-medium Shopify store (under 20,000 contacts) prioritizing ease of use and multichannel capabilities, Omnisend delivers better value. If you're a larger, data-driven business willing to invest time mastering a more complex platform, Klaviyo's advanced features justify the higher cost.

The Catch

The free plan's 500 email limit is tight. And while Omnisend is great for ecommerce, it's not the best choice for non-retail businesses-the features are heavily geared toward online stores. The platform also limits segments by plan (20 on free, 100 on Standard, 200 on Pro), which can be restrictive compared to Klaviyo's unlimited segments.

Omnisend's SMS pricing follows a credit-based system where costs vary by country. US SMS typically costs $0.0155-$0.02 per message, which is competitive but requires careful monitoring if you send high volumes.

Best for: Shopify stores wanting SMS + email under one roof. If you value simplicity over advanced analytics and want to quickly implement multichannel campaigns, Omnisend is the practical choice.

5. AWeber - Best for Simple Autoresponders

AWeber has been around since 1998, making it one of the oldest email marketing platforms. It's straightforward, reliable, and offers phone and chat support even on free accounts-something Brevo reserves for expensive Business and Enterprise plans.

AWeber also lets you sell products and take payments directly within the platform, which is unusual for email tools at this price point.

AWeber Pricing

• Free: 500 subscribers, 3,000 emails/month (includes one list, landing pages, sign-up forms, automation)
• Lite: $15/month for 500 subscribers (removes branding, adds unlimited landing pages, but limits you to 3 automations and 3 landing pages)
• Plus: $30/month for 500 subscribers (unlimited automation, split testing, unlimited landing pages and sign-up forms, behavioral automation)
• Unlimited: $899/month for unlimited subscribers (includes everything plus phone support, account consultant)

Pricing increases with list size: 1,000 subscribers costs $20-$40/month, 2,500 subscribers runs $35-$65/month, and 5,000 subscribers costs $50-$100/month depending on plan.

For a deeper dive, check out our AWeber pricing guide.

The Catch

AWeber's interface feels dated compared to newer platforms. The automation features are more limited than competitors like ActiveCampaign, and the Lite plan restricts you to just 3 automations and 3 landing pages. Recent pricing increases have also frustrated long-time users who saw costs rise 20-30% without significant feature additions.

The platform also uses list-based organization rather than contact-based, meaning the same email address on two lists counts twice toward your subscriber limit. This archaic approach forces you into higher tiers or requires careful list management.

AWeber's email templates number around 120-better than Brevo's 47 but fewer than Mailchimp or ActiveCampaign. The designs tend toward basic and functional rather than modern and eye-catching.

What AWeber Does Well

Despite feeling dated, AWeber excels at reliability and support. The platform has enterprise-grade infrastructure with 99.9% uptime, and their support team actually answers the phone-a rarity in this price range.

The autoresponder functionality is rock-solid. If you need simple, time-based email sequences (welcome series, onboarding sequences, nurture campaigns), AWeber delivers without unnecessary complexity.

AWeber's ecommerce integration, while not as sophisticated as Klaviyo or Omnisend, covers the basics: product embedding, payment processing through PayPal and Stripe, and basic abandoned cart emails.

Best for: Businesses wanting simple, reliable email with good support and payment processing built in. AWeber makes sense for coaches, consultants, and service businesses that prioritize support quality and don't need cutting-edge features.

6. ActiveCampaign - Best for Advanced Automation

If Brevo's automation feels too basic, ActiveCampaign is the upgrade. It's the most powerful automation tool in this list, letting you build complex, conditional workflows that respond to user behavior in real-time.

The platform combines email marketing with a built-in CRM, so you can track the entire customer journey from lead to sale. It's particularly popular with B2B companies and service businesses with longer sales cycles.

ActiveCampaign Pricing (Updated)

ActiveCampaign introduced new pricing in 2024 that lowered the entry point but removed unlimited email sends:

• Starter: $15/month for 1,000 contacts with 10x email sends (10,000 emails/month), email marketing, marketing automation, 250+ templates, 1 user
• Plus: $49/month for 1,000 contacts with 12x email sends (12,000 emails/month), adds CRM with sales automation, landing pages, Facebook custom audiences, 3 users
• Professional: $79/month for 1,000 contacts with 15x email sends (15,000 emails/month), includes predictive sending, attribution, split automations, 5 users
• Enterprise: $145/month for 1,000 contacts with 15x email sends, custom reporting, custom mailserver domain, unlimited users, dedicated account rep

The pricing scales significantly: 2,500 contacts costs $49-$349/month, 5,000 contacts runs $89-$549/month, and 10,000 contacts costs $149-$899/month depending on the plan.

If you exceed your email limit, ActiveCampaign charges approximately $5 per additional 5,000 emails. This removed the previous unlimited sending, which frustrated long-time customers.

Why Automation Lovers Choose ActiveCampaign

ActiveCampaign's automation builder is genuinely industry-leading. The visual workflow designer lets you create conditional logic with "if/then" branches, wait conditions, goal tracking, and behavior-based triggers that Brevo can't replicate.

You can build automations that do things like: pause a sequence if someone visits your pricing page, send different content based on email engagement levels, trigger internal notifications to sales when a lead hits a certain score, and automatically segment contacts based on behavior over time.

The built-in CRM is surprisingly robust for a marketing platform. It includes deal pipelines, task management, lead scoring, and sales automation features that typically require separate tools like Salesforce or HubSpot.

The Catch

No free plan-just a 14-day trial with limited features (100 contacts, 100 email sends, 1 user). The learning curve is real; this isn't a tool you'll master in an afternoon. And the price jumps significantly as your list grows. But if automation is your priority, the investment often pays off.

ActiveCampaign's recent pricing changes and removal of unlimited sending have drawn criticism. Users report price increases of 30-40% when renewing, and the automatic upgrade when exceeding contact limits can result in unexpected charges.

The platform also has a steeper learning curve than most alternatives. Plan to invest 2-4 weeks learning the system before you can fully leverage its capabilities. This makes it less suitable for small teams without dedicated marketing resources.

ActiveCampaign vs. Brevo: Automation Compared

Brevo's automation is linear and rule-based-you set up sequences that trigger based on simple conditions. ActiveCampaign's automation is multi-dimensional-workflows can branch, merge, pause based on external data, and respond to real-time behavior.

If you need to send a welcome email after signup, Brevo handles it fine. If you need to create a lead nurture campaign that sends different content based on engagement level, pauses when someone visits your pricing page, resumes with a different sequence if they don't purchase within 7 days, and notifies sales when they hit a lead score threshold, you need ActiveCampaign.

Best for: Marketers who need sophisticated automation and don't mind a learning curve. B2B companies, agencies, and service businesses with complex customer journeys see the most value. See our best CRM software guide if you're also looking for sales tools.

7. Moosend - Best Budget Alternative

Moosend flies under the radar but deserves more attention. It addresses Brevo's pricing concerns with cost-effective plans that include features usually reserved for expensive tiers elsewhere-like AI content generation, unlimited landing pages, and a visual workflow builder.

Moosend Pricing

• Free Trial: 30 days with full features (no ongoing free plan)
• Pro: $9/month for 500 subscribers when billed annually ($10/month when billed monthly), includes automation, landing pages, AI tools, transactional emails, reporting
• Enterprise: Custom pricing with dedicated support, custom reporting, SSO, account manager

Pricing scales affordably: 1,000 subscribers costs $16/month, 2,500 subscribers runs $32/month, and 5,000 subscribers costs $56/month-significantly cheaper than most alternatives.

The Catch

Moosend's contact-based pricing can get expensive with large lists. The brand is less established than Mailchimp or Brevo, which matters if you need extensive integrations with other tools. Template selection is also smaller (around 40-50 templates).

The platform's reporting capabilities, while adequate, don't match the depth of Klaviyo or ActiveCampaign. You get basic open rates, click rates, and conversion tracking, but advanced attribution and predictive analytics are missing.

Moosend's integration library includes about 100+ apps-decent but nowhere near ActiveCampaign's 900+ or Klaviyo's 350+ native integrations. If you rely on niche tools or have a complex tech stack, you might find gaps.

What Makes Moosend Compelling

The price-to-feature ratio is excellent. At $9/month, you get unlimited emails, automation workflows, landing pages, subscription forms, and basic reporting-features that cost 2-3x more on competing platforms.

The AI subject line generator and email content optimizer are surprisingly good for the price point. While not as sophisticated as dedicated AI tools, they provide useful suggestions that can improve open rates.

Moosend's automation builder uses a drag-and-drop interface similar to ActiveCampaign but simpler to learn. You won't get the same depth of conditional logic, but for standard ecommerce workflows (abandoned cart, welcome series, win-back campaigns), it delivers.

Best for: Budget-conscious businesses wanting advanced features without Brevo's limitations. Moosend works well for small ecommerce stores, bloggers, and startups that need more than basic email marketing but can't justify premium pricing.

8. GetResponse - Best for Webinars and All-in-One Marketing

GetResponse positions itself as a complete marketing solution, combining email marketing with webinar hosting, landing pages, conversion funnels, and website builder. If you're running webinars or want an all-in-one platform, GetResponse deserves consideration.

GetResponse Pricing

• Free: 500 contacts, 2,500 emails/month (very limited features)
• Email Marketing: $15/month for 1,000 contacts (unlimited emails, autoresponders, unlimited landing pages, signup forms, website builder)
• Marketing Automation: $49/month for 1,000 contacts (adds automation workflows, event-based automation, webinars for 100 attendees, contact scoring)
• Ecommerce Marketing: $99/month for 1,000 contacts (adds ecommerce integrations, promo codes, abandoned cart recovery, web push notifications)

The key limitation: automation features are completely absent from the Email Marketing plan. You must upgrade to Marketing Automation ($49+/month) to access workflows, which makes GetResponse less competitive for automation-focused users.

The Webinar Advantage

GetResponse includes native webinar hosting starting on the Marketing Automation plan-a unique feature among email marketing platforms. You can host live webinars for up to 100 participants (500 on higher tiers) and automatically follow up with attendees via email.

The integration between webinars and email is seamless: automatically add registrants to specific lists, send reminder emails before the event, trigger different follow-ups based on attendance, and segment contacts based on webinar engagement.

This makes GetResponse particularly valuable for coaches, consultants, course creators, and B2B companies that rely on webinars for lead generation and sales.

The Catch

The pricing tiers are confusing and force you into higher plans to access features competitors include in basic plans. No automation on the $15/month plan is a dealbreaker for many users.

The platform tries to do everything, which means it's not the best at any single thing. The email builder is decent but not as polished as Mailchimp. The automation is good but not as powerful as ActiveCampaign. The ecommerce features exist but pale compared to Klaviyo.

Best for: Businesses running webinars or wanting a true all-in-one platform. If you host regular webinars and need integrated email follow-up, GetResponse is one of the few platforms that handles both natively.

9. ConvertKit - Best for Creators and Bloggers

ConvertKit (now marketed as Kit) targets creators-bloggers, YouTubers, podcasters, and online course creators. The platform prioritizes simplicity over feature bloat, focusing on tools that help creators monetize their audience.

ConvertKit Pricing

• Free: 300 subscribers (unlimited emails, landing pages, forms, broadcast emails-but no automation)
• Creator: $15/month for 300 subscribers (adds automation, integrations, third-party integrations)
• Creator Pro: $29/month for 300 subscribers (adds subscriber scoring, advanced reporting, Facebook custom audiences)

Pricing scales with subscriber count: 1,000 subscribers costs $29-$59/month, 3,000 subscribers runs $49-$79/month, and 5,000 subscribers costs $79-$129/month.

Why Creators Love ConvertKit

The platform makes audience segmentation brain-dead simple using tags instead of traditional lists. Subscribers exist in one place, and you apply tags based on their interests, behavior, and engagement. This eliminates the list management nightmare of platforms like AWeber.

ConvertKit's landing page and form builders are optimized for creator use cases: lead magnets, course sign-ups, newsletter subscriptions, and paid content gates. Templates are clean, mobile-responsive, and conversion-focused.

The platform also includes creator-specific monetization tools: sell digital products directly, manage paid newsletter subscriptions, offer premium content, and accept donations-all without third-party tools.

The Catch

ConvertKit lacks ecommerce features. If you're selling physical products or running an online store, Klaviyo or Omnisend are better choices. The platform also doesn't include CRM features, sales pipeline management, or advanced lead scoring.

The pricing is high for what you get. At $29/month for 1,000 subscribers, ConvertKit costs more than MailerLite ($10/month), Moosend ($16/month), or Brevo ($9/month for 10,000 emails). You're paying a premium for creator-focused UX and community.

Best for: Content creators, bloggers, podcasters, and course creators who prioritize simplicity and need tools to monetize their audience. If you're building a creator business and don't need ecommerce features, ConvertKit provides a streamlined experience.

10. Drip - Best for Sophisticated Ecommerce Automation

Drip is an ecommerce CRM that combines email marketing with customer data, automation, and revenue attribution. It's designed for established ecommerce brands that need powerful automation without Klaviyo's price tag.

Drip Pricing

• Starting Price: $39/month for up to 2,500 contacts (includes unlimited email sends, advanced segmentation, automation workflows, revenue reporting)

Pricing increases with contacts: 5,000 contacts costs $89/month, 10,000 contacts runs $154/month, and 15,000 contacts costs $199/month. All plans include full features-no tiering by functionality.

What Makes Drip Different

Drip focuses exclusively on ecommerce, with zero distraction from other use cases. The platform integrates deeply with Shopify, WooCommerce, Magento, and BigCommerce to sync product catalogs, purchase history, and browsing behavior.

The automation builder rivals ActiveCampaign in sophistication while remaining more intuitive. You can create multi-step workflows that branch based on purchase behavior, browsing history, email engagement, and custom events.

Drip's revenue attribution is excellent-better than Omnisend, comparable to Klaviyo. You see exactly which emails drove purchases, average order value by campaign, and customer lifetime value by segment.

The Catch

The $39/month entry point is higher than most alternatives, and Drip doesn't offer a free plan-just a 14-day trial. The platform is overkill for non-ecommerce businesses or small stores just starting out.

Drip also lacks SMS marketing, which is surprising given its ecommerce focus. You'll need to integrate with a third-party SMS provider if you want multichannel marketing.

Best for: Established ecommerce brands (typically $50K+/month in revenue) that need sophisticated automation and revenue attribution without Klaviyo's complexity or cost. Drip is the middle ground between Omnisend's simplicity and Klaviyo's power.

11. Constant Contact - Best for Local Businesses and Events

Constant Contact is another veteran platform (founded 1995) that targets small businesses, particularly local businesses, non-profits, and organizations that run events.

Constant Contact Pricing

• Lite: $12/month for 500 contacts (email marketing, templates, list growth tools, social marketing)
• Standard: $35/month for 500 contacts (adds automation, dynamic content, subject line A/B testing, surveys)
• Premium: $80/month for 500 contacts (adds SEO recommendations, Google Ads integration, social media ads)

Constant Contact's pricing increases significantly with list size: 1,000 contacts costs $20-$55-$120/month, 2,500 contacts runs $45-$95-$210/month, and 5,000 contacts costs $65-$125-$335/month.

What Constant Contact Does Well

Event management is built-in-create event landing pages, manage registrations, sell tickets, and send automated reminders. This makes Constant Contact valuable for chambers of commerce, non-profits, churches, and local businesses that host regular events.

The platform offers strong list growth tools including social media integration, Facebook ads, and Instagram campaigns. You can run lead generation campaigns across social platforms and automatically add new contacts to your email list.

Customer support is excellent across all plans-phone, live chat, and email support with actual humans who answer quickly. The support team has a reputation for being particularly helpful with basic technical questions.

The Catch

Constant Contact is expensive for what you get. The feature set is basic compared to ActiveCampaign or even Brevo, yet pricing is higher. Automation capabilities are limited to the Standard plan and remain fairly basic even there.

The platform feels dated. The interface, email templates, and overall user experience lag behind modern alternatives. If design and user experience matter to you, Mailchimp or MailerLite provide better experiences at similar or lower prices.

Best for: Local businesses, non-profits, and organizations that run events and value phone support. Constant Contact makes sense if you need event management integration and prefer calling for support rather than emailing.

What About Brevo's Pricing?

Before you switch, make sure you understand what Brevo actually offers and whether another plan might solve your issues without migrating platforms:

• Free: 300 emails/day (9,000/month), unlimited contacts, basic templates, transactional email, basic automation
• Starter: $9/month for 5,000 emails (scales to $69/month for 100,000 emails), removes daily sending limit, adds email support, but keeps Brevo branding unless you pay $12/month extra
• Business: $18/month for 5,000 emails (scales to $669/month for 1 million emails), adds landing pages, A/B testing, unlimited automation (no 2,000 contact limit), advanced analytics, multi-user access, phone support, Facebook ads integration
• Enterprise: Custom pricing, includes dedicated IP, advanced integrations, SLA, dedicated account manager, priority support

The unique thing about Brevo is unlimited contacts on all plans-you only pay for emails sent. If you have a large list but send infrequently, Brevo might still be cheaper than alternatives that charge per contact.

For example: If you have 10,000 contacts but only send one campaign monthly (10,000 emails/month), Brevo costs $25/month on Starter. MailerLite would charge $65/month, Mailchimp $132/month, and ActiveCampaign $149/month for the same contact count-even though you're barely emailing.

Read our complete Brevo pricing breakdown for the full picture.

How to Choose the Right Brevo Alternative

Decision paralysis is real when evaluating 11 different platforms. Here's a framework to narrow down your choice based on your specific situation:

Start With Your Primary Pain Point

If deliverability is killing your campaigns: MailerLite has the best track record, followed by Klaviyo and ActiveCampaign. All three consistently score 90%+ in independent deliverability tests.

If customer support frustration is your issue: Omnisend (24/7 live chat on all plans), AWeber (phone support on paid plans), or Constant Contact (phone and live chat on all plans) prioritize support quality.

If you've outgrown Brevo's basic automation: ActiveCampaign offers the most sophisticated workflows, followed by Drip for ecommerce and Klaviyo for product-based businesses.

If template limitations are holding back your design: Mailchimp has the best template library (100+), followed by ActiveCampaign (250+) and Constant Contact (300+).

If multichannel marketing is your goal: Omnisend combines email, SMS, and push notifications most seamlessly, followed by Klaviyo for SMS + email.

Consider Your Business Type

Ecommerce Stores: Klaviyo > Omnisend > Drip > Mailchimp (in that order based on sophistication needs and budget)

Content Creators: ConvertKit > MailerLite > AWeber

B2B / SaaS Companies: ActiveCampaign > HubSpot (if budget allows) > Drip

Local Businesses: Constant Contact > Mailchimp > AWeber

Agencies Managing Client Accounts: ActiveCampaign > Mailchimp > GetResponse

Budget-Conscious Startups: Moosend > MailerLite > Brevo (yes, staying might make sense)

Factor in List Size and Growth

Different platforms become more or less cost-effective as your list grows:

Under 1,000 contacts: Most platforms are similarly priced ($10-30/month). Choose based on features and ease of use.

1,000-5,000 contacts: Pricing diverges significantly. Moosend and MailerLite remain affordable, while Mailchimp and Klaviyo get expensive quickly.

5,000-15,000 contacts: Consider whether you pay by contacts or emails sent. Brevo's email-based pricing can be cheaper if you don't email frequently. ActiveCampaign and Klaviyo get pricey but offer features that justify the cost.

15,000+ contacts: Evaluate enterprise plans carefully. Some platforms (ActiveCampaign, Klaviyo) become very expensive; others (Drip, GetResponse) remain relatively affordable with volume discounts.

Test Before You Commit

Most platforms offer free trials or free plans. Take advantage:

Sign up for 2-3 finalists and actually build campaigns. Import a segment of your list, create a few emails, set up a basic automation. Interfaces that look simple in demos can feel clunky in practice.

Test support quality during your trial. Send a couple of questions to support and evaluate response time and helpfulness. This is how you'll get help when problems arise.

Check integration with your existing tools. If you use Shopify, WordPress, Zapier, or specific CRMs, verify that the integration works smoothly before committing.

Migration Guide: How to Switch from Brevo

Switching email platforms feels daunting, but it's more straightforward than you think. Here's how to migrate without losing data or destroying your sender reputation:

Step 1: Export Your Data from Brevo

Download all contacts from Brevo as CSV files. Make sure to export all lists and segments separately so you can recreate your organization structure in the new platform.

Export your email templates by copying the HTML code. Most platforms let you import custom HTML templates.

Document your automation workflows by taking screenshots or writing out the logic. You'll need to recreate these in the new platform.

Download your campaign reports for the past 6-12 months. This gives you baseline metrics to compare performance post-migration.

Step 2: Set Up Your New Platform

Most platforms offer free migration assistance if you're on a paid plan. ActiveCampaign, Klaviyo, and Omnisend all provide dedicated migration support that handles the technical details.

Configure your sender authentication (SPF, DKIM, DMARC records) correctly from day one. This is critical for deliverability.

Import your contacts using the CSV files. Map custom fields carefully so you don't lose important subscriber data.

Recreate your segments and lists based on your Brevo organization structure.

Step 3: Rebuild Core Automations

Start with your most important automation workflows: welcome sequences, abandoned cart emails (if ecommerce), transactional emails, and any evergreen nurture sequences.

Test each automation thoroughly before activating. Send test emails to yourself and colleagues, verify that triggers fire correctly, and check that timing and conditions work as expected.

Step 4: Warm Up Your Sender Reputation

Don't immediately blast your entire list. Even though you're using the same domain, the new ESP's IP addresses are different.

Start by emailing your most engaged subscribers (those who opened/clicked in the past 30 days). Gradually increase volume over 2-4 weeks.

Monitor deliverability metrics closely during this period. If you see spam complaints or bounces spike, slow down the ramp-up.

Step 5: Run Parallel for 2-4 Weeks

Keep both platforms active during the transition. This lets you compare performance and catch any issues before fully committing.

Once you're confident everything works in the new platform, cancel your Brevo subscription.

Industry-Specific Recommendations

For Ecommerce Businesses

If you run a Shopify, WooCommerce, or BigCommerce store, your email platform needs to do more than send newsletters-it needs to drive revenue.

Best overall: Klaviyo offers the most sophisticated ecommerce features, predictive analytics, and revenue attribution. Yes, it's expensive, but the ROI typically justifies the cost for stores doing $50K+/month.

Best value: Omnisend delivers 80% of Klaviyo's functionality at 50-60% of the cost. For smaller stores or those prioritizing ease of use, it's the smarter choice.

Best budget option: Drip sits between Omnisend and Klaviyo in both features and price. It's ideal for established stores that need more than Omnisend but can't justify Klaviyo's cost.

For B2B and SaaS Companies

B2B sales cycles are longer and require sophisticated lead nurturing. You need a platform that combines email marketing with CRM capabilities and lead scoring.

Best choice: ActiveCampaign excels at B2B with its built-in CRM, lead scoring, sales automation, and complex workflow capabilities. The learning curve is worth it for B2B businesses.

Alternative: If ActiveCampaign feels too complex or expensive, consider HubSpot's free CRM with Marketing Hub. It's pricier but offers a complete B2B marketing and sales solution.

For Content Creators and Bloggers

Creators need simple tools that help monetize audiences without overwhelming technical complexity.

Best choice: ConvertKit is built specifically for creators, with tag-based segmentation, landing pages, forms, and monetization tools. The UX is streamlined for creator workflows.

Budget alternative: MailerLite offers similar functionality at lower prices. You lose some creator-specific features but gain better value for money.

For Agencies and Consultants

Agencies need platforms that support multiple clients, offer white-label options, and provide sophisticated reporting.

Best choice: ActiveCampaign offers the best multi-client management with separate accounts, sophisticated automation, and detailed reporting that impresses clients.

Alternative: Mailchimp's Agency plan includes features designed for agencies managing multiple client accounts, though it's pricey.

Common Mistakes When Switching from Brevo

Avoid these pitfalls that trip up most people during migration:

Mistake 1: Not Cleaning Your List First

If you're paying per contact on the new platform, importing dead emails from Brevo inflates your costs unnecessarily. Remove unengaged subscribers (haven't opened in 6+ months) before migrating.

Mistake 2: Ignoring Sender Authentication

Setting up SPF, DKIM, and DMARC records correctly is critical for deliverability. Many users skip this step and wonder why their emails suddenly land in spam on the new platform.

Mistake 3: Blasting Your Entire List Immediately

This is the fastest way to trash your sender reputation. Always warm up slowly over 2-4 weeks, even if you're using the same domain.

Mistake 4: Not Testing Automations Thoroughly

Recreating automations seems straightforward until you realize the new platform's logic works differently than Brevo's. Test everything before activating.

Mistake 5: Choosing Based on Price Alone

The cheapest option often creates more problems. Factor in features, support quality, and ease of use. A platform that costs $20 more per month but saves you 10 hours of frustration is worth it.

Final Verdict: Which Brevo Alternative Should You Choose?

After testing all these platforms and analyzing hundreds of user reviews, here's my final recommendation framework:

Choose MailerLite if: Deliverability is your primary concern, you want a simple interface, and you don't need advanced ecommerce features. It's the best all-around alternative for small businesses switching from Brevo.

Choose Klaviyo if: You run an ecommerce store doing $50K+/month in revenue and need sophisticated automation, predictive analytics, and revenue attribution. The higher cost pays for itself through increased revenue.

Choose Omnisend if: You want ecommerce features similar to Klaviyo but at a lower price point and with easier implementation. It's ideal for Shopify stores under $50K/month revenue.

Choose ActiveCampaign if: You're a B2B business, agency, or service company that needs sophisticated automation and CRM capabilities. The investment makes sense for complex customer journeys.

Choose Moosend if: Budget is your top priority and you want more features than Brevo offers at a similar price point. It's the best value-for-money option.

Choose Mailchimp if: Brand polish and design quality matter more than price, and you're willing to pay premium rates for a polished user experience.

Choose AWeber if: You value reliable support (especially phone support) and need simple, proven autoresponder functionality without complications.

Choose ConvertKit if: You're a content creator, blogger, or course creator who prioritizes simplicity and needs tools to monetize your audience.

Choose Drip if: You're an established ecommerce brand that needs sophisticated automation somewhere between Omnisend and Klaviyo in complexity and cost.

Choose GetResponse if: You run webinars regularly and want integrated webinar hosting with email marketing.

Choose Constant Contact if: You're a local business or non-profit that runs events and prefers calling for support rather than emailing.

No platform is perfect. The best choice depends on your specific pain points with Brevo, your business model, your budget, and your technical comfort level.

The good news? Almost every platform on this list offers a free trial or free plan. Sign up for your top 2-3 choices, import a subset of your list, and actually use the platforms for a week. The right choice will become obvious once you experience the interface, features, and support quality firsthand.

For more comparisons, check out our guides on best email marketing software and email marketing for small business.