7 Best Brevo Alternatives: Which Email Marketing Platform Actually Fits Your Business?

Brevo (formerly Sendinblue) is one of the most affordable email marketing platforms out there. With unlimited contacts on all plans and pricing based on emails sent rather than list size, it's a solid choice for budget-conscious marketers. But it's not perfect for everyone.

After testing these platforms and analyzing hundreds of user reviews, the most common complaints about Brevo include poor email deliverability (emails landing in spam), slow customer support response times, limited email templates (only 47), and basic automation features that can feel restrictive as you scale.

If you're running into these issues, here are the alternatives worth considering—with real pricing and honest takes on what each platform does well (and where they fall short).

Already using Brevo? Check out our Brevo pricing breakdown and full Brevo review to make sure you're on the right plan.

Quick Comparison: Brevo Alternatives at a Glance

1. MailerLite – Best for Simplicity and Deliverability

If Brevo's deliverability issues are driving you crazy, MailerLite is worth a serious look. In head-to-head tests, MailerLite consistently outperforms Brevo on email deliverability metrics and offers better authentication support.

The interface is clean and intuitive—building campaigns feels effortless. You also get landing pages and automation workflows even on the free plan, which is unusual. And if you're selling digital products, MailerLite integrates with Stripe so you can take payments directly through the platform.

MailerLite Pricing

• Free: Up to 1,000 subscribers, 12,000 emails/month
• Growing Business: $10/month for 500 subscribers, scales up from there
• Advanced: $20/month for 500 subscribers (adds Facebook integration, auto-resend, AI writing assistant)

The Catch

MailerLite's approval process can be strict. They reject accounts that don't meet their standards (especially affiliate marketers), which actually helps with deliverability but can be frustrating if you're trying to get started quickly. Templates are also more limited than Brevo's.

Best for: Small businesses and creators who want a simple, reliable email tool without the bloat.

2. Mailchimp – Best for Brand Polish and Ease of Use

Mailchimp needs no introduction. It's the name everyone knows, and there's a reason for that—the interface is polished, the email builder is excellent, and the templates look professional out of the box.

The drag-and-drop editor is a level above Brevo's. If design matters to your brand and you don't want to fight with clunky tools, Mailchimp makes it easy to create emails that look good.

Mailchimp Pricing

• Free: 500 contacts, 1,000 emails/month (very limited)
• Essentials: $13/month for 500 contacts
• Standard: $20/month for 500 contacts (adds automation, send-time optimization)
• Premium: $350/month for 10,000 contacts

The Catch

Mailchimp gets expensive fast. The pricing is based on contacts (including unsubscribed ones unless you archive them), so costs can balloon as your list grows. Automation features are locked behind higher tiers, and the free plan is essentially useless now with its 500-contact limit. Also, their pricing has increased significantly over the past few years—many users report 16%+ hikes.

Best for: Small businesses prioritizing design and willing to pay more as they scale.

3. Klaviyo – Best for Ecommerce Stores

If you run an online store on Shopify, BigCommerce, or WooCommerce, Klaviyo is the gold standard. It's built specifically for ecommerce, with deep integrations that let you trigger emails based on purchase behavior, abandoned carts, and product browsing history.

The platform offers predictive analytics, revenue attribution reporting, and personalized product recommendations that Brevo simply can't match. You can see exactly how much revenue each email campaign generates.

Klaviyo Pricing

• Free: 250 contacts, 500 emails/month
• Email: $45/month for 1,500 contacts, 15,000 emails
• Email + SMS: Custom pricing based on usage

The Catch

Klaviyo is expensive, especially compared to Brevo. The learning curve is steeper too—it's not as plug-and-play as simpler tools. If you're not running an ecommerce store or don't need deep personalization, you're paying for features you won't use.

Best for: Serious ecommerce businesses ready to invest in personalization-led growth.

4. Omnisend – Best for Shopify + Multichannel Marketing

Omnisend is another ecommerce-focused platform, but with a broader approach. It combines email, SMS, push notifications, and even product review collection into one platform. If you want true omnichannel marketing without juggling multiple tools, this is it.

The pre-built ecommerce workflows for abandoned carts, welcome series, and post-purchase emails are ready to go—minimal setup required. They also offer shoppable email blocks with product pickers and discount codes.

Omnisend Pricing

• Free: 250 contacts, 500 emails/month (access to almost all features except advanced reporting)
• Standard: $16/month for 500 contacts
• Pro: $59/month for 500 contacts (adds advanced reporting, SMS credits)

The Catch

The free plan's 500 email limit is tight. And while Omnisend is great for ecommerce, it's not the best choice for non-retail businesses—the features are heavily geared toward online stores.

Best for: Shopify stores wanting SMS + email under one roof.

5. AWeber – Best for Simple Autoresponders

AWeber has been around since 1998, making it one of the oldest email marketing platforms. It's straightforward, reliable, and offers phone and chat support even on free accounts—something Brevo reserves for expensive Business and Enterprise plans.

AWeber also lets you sell products and take payments directly within the platform, which is unusual for email tools at this price point.

AWeber Pricing

• Free: 500 subscribers, 3,000 emails/month
• Lite: $15/month for 500 subscribers
• Plus: $30/month for 500 subscribers (unlimited automation, remove branding)
• Unlimited: $899/month for unlimited subscribers

For a deeper dive, check out our AWeber pricing guide.

The Catch

AWeber's interface feels dated compared to newer platforms. The automation features are more limited than competitors like ActiveCampaign, and the Lite plan restricts you to just 3 automations and 3 landing pages. Recent pricing increases have also frustrated long-time users.

Best for: Businesses wanting simple, reliable email with good support and payment processing built in.

6. ActiveCampaign – Best for Advanced Automation

If Brevo's automation feels too basic, ActiveCampaign is the upgrade. It's the most powerful automation tool in this list, letting you build complex, conditional workflows that respond to user behavior in real-time.

The platform combines email marketing with a built-in CRM, so you can track the entire customer journey from lead to sale. It's particularly popular with B2B companies and service businesses with longer sales cycles.

ActiveCampaign Pricing

• Lite: $29/month for 1,000 contacts
• Plus: $49/month for 1,000 contacts (adds CRM, landing pages)
• Professional: $149/month for 1,000 contacts (adds predictive sending, attribution)

The Catch

No free plan—just a 14-day trial. The learning curve is real; this isn't a tool you'll master in an afternoon. And the price jumps significantly as your list grows. But if automation is your priority, the investment often pays off.

Best for: Marketers who need sophisticated automation and don't mind a learning curve. See our best CRM software guide if you're also looking for sales tools.

7. Moosend – Best Budget Alternative

Moosend flies under the radar but deserves more attention. It addresses Brevo's pricing concerns with cost-effective plans that include features usually reserved for expensive tiers elsewhere—like AI content generation, unlimited landing pages, and a visual workflow builder.

Moosend Pricing

• Free Trial: 30 days with full features
• Pro: $9/month for 500 subscribers (includes automation, landing pages, AI tools)
• Enterprise: Custom pricing

The Catch

Moosend's contact-based pricing can get expensive with large lists. The brand is less established than Mailchimp or Brevo, which matters if you need extensive integrations with other tools. Template selection is also smaller.

Best for: Budget-conscious businesses wanting advanced features without Brevo's limitations.

What About Brevo's Pricing?

Before you switch, make sure you understand what Brevo actually offers:

• Free: 300 emails/day, unlimited contacts
• Starter: $9/month for 5,000 emails (no daily limit, but Brevo branding unless you pay $12 extra)
• Business: $18/month for 5,000 emails (adds landing pages, A/B testing, advanced analytics)
• Enterprise: Custom pricing

The unique thing about Brevo is unlimited contacts on all plans—you only pay for emails sent. If you have a large list but send infrequently, Brevo might still be cheaper than alternatives that charge per contact.

Read our complete Brevo pricing breakdown for the full picture.

Which Brevo Alternative Should You Choose?

Here's the quick decision framework:

• Deliverability issues? Switch to MailerLite
• Need better design tools? Try Mailchimp
• Running an ecommerce store? Go with Klaviyo or Omnisend
• Want advanced automation? ActiveCampaign is the answer
• Need support and simplicity? AWeber has your back
• On a tight budget? Moosend offers the most features per dollar

No platform is perfect. The best choice depends on your specific pain points with Brevo. If it's deliverability, prioritize MailerLite. If it's automation depth, look at ActiveCampaign. If it's ecommerce features, Klaviyo or Omnisend are built for you.

For more comparisons, check out our guides on best email marketing software and email marketing for small business.